Keyboard Cat Recruited For Silly Infomercial

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OK so it's not like the whole informercial spoof genre hasn't been done to death but this outing from TextWise enlists Keyboard Cat and who doesn't love Keyboard Cat? There's all kind of talk about a document's "semantic DNA" and using an entire document to find another document. It's all way over our head but the woman in the ad is cute so we're all over it.

by Steve Hall    Jul-15-09    
Topic: Commercials, Good



Roadkill Detective Explains Benefits of Job

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Kinda lame until the end but it's only one minute long so it's sort of worth the wait. Not sure what PETA would have to say about animal treatment in this video but Westwood College doesn't seem to have a problem. All they want is for people in less desirable careers to realize a little education can help a person land their ideal job. But this "roadkill detective" seems to be quite smitten right where he is.

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by Steve Hall    Jul-15-09    
Topic: Campaigns, Good, Strange, Video



Cause Group Launches Twitter For Sh-tters

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Why anyone hasn't thought of this witty little word play is beyond us but non-profit Wherever the Need, with help from Skadaddle Media, is having fun with it. The effort aims to call attention to the importance of sanitation and to raise money to build eco-sanitation toilets for third world countries.

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by Steve Hall    Jul-15-09    
Topic: Cause, Good, Social, Strange



Oh...My...God! Look At His Leads! They Are Soooo Hot!

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Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.

Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.

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by Steve Hall    Jul-14-09    
Topic: Brands, Creative Commentary, Good, Promotions, Video



Finally! A Better Way to Manage Facebook Friends

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Don't you wish you could do something more with your friends on Facebook that poke them, tag them or comment on their status updates? Well, thanks to the Deep Focus-created Facebook app Make A Friend Famous, now you can.

The application is a Fan page-based contest whereby friends take on the roles of Entourage's E and Vince and manage themselves to the top. People vote for the best client/ manager team and the winners get to appear on a billboard in LA and an all-expenses-paid trip to go see it.

Now stop working and go pretend you're E or Vince.

by Steve Hall    Jul-13-09    
Topic: Cable, Games, Good, Promotions, Social



Forgotten Stepchild Gets :15 of Fame

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Station IDs and promotional videos don't get much mention around here. Mostly because they, technically, aren't ads. But their job is quite similar to an ad: to get people to watch a particular show.

So here's one called Fight or Flight for Fuel TV created by Santa Monica-based Elastic. It's just the slap-you-in-the-face wake up call we all need on a Monday morning.

by Steve Hall    Jul-13-09    
Topic: Cable, Good, Video



Retro-Style Olympus Camera Gets Retro-Style Treatment

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The very (intentionally) retro-looking Olympus PEN received some retro-looking stop motion promotion in a video which highlights the life of a man from the day when the original PEN camera made its debut to this year's reintroduction of the model. We follow him from his grade school days, throughout his entire life and back again to a reunion in front of the school.

The video was created by shooting 60,000 images, printing 9,600 of them and then shooting another 1,800. The music comes from Johannes Stankowski.

by Steve Hall    Jul- 9-09    
Topic: Good, Video



Is That Blue Sky in the Background of This Prius Promotion?

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See that? Blue sky. That's a rarity these days. Just thought we'd point that out as we share with you this promotion for from Toyota for its 3rd generation Prius. Not that anyone is sitting outside much these days given the incessant rain but a free solar-powered WiFi area was set up outside Boston's Prudential center.

From 8AM until 9PM, anyone can sit down, plug their laptop in and enjoy some free WiFi. Sadly, sunny weather is not guaranteed.

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by Steve Hall    Jul- 8-09    
Topic: Good, Mobile/Wireless, Outdoor, Promotions



156 Kids With 156 Binders Get Synchronized

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Well this is fun. And smart. School supplies are boring so what do you do to create some excitement for the line? You get 156 kids and 156 ring binders to do a large-scale coordinated stunt which is actually fun to watch.

Though it's kind of fun, all it consists of is kids flipping the binders to create various coordinated patterns when viewed by camera from above. That's really all it is. We like simplicity.

And there's some cultural relevance we're quite sure we're not understanding as we don't speak the local language. Doesn't matter. Still fun.

by Steve Hall    Jul- 8-09    
Topic: Good, Video



It's A Fake, Fake, Fake, Fake World

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Have you ever walked around the city and wondered whether or not your the only person there and the rest of the city is just one giant prop? No? Well the guy in this Barclays commercial does. That is until he bumps into a Barclays bank and all his worts nightmares are eradicated. Why? Because Barclays has substance in a world of financial insecurity. Or so they say.

by Steve Hall    Jul- 7-09    
Topic: Commercials, Good








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