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Finally! A Better Way to Manage Facebook Friends

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Don't you wish you could do something more with your friends on Facebook that poke them, tag them or comment on their status updates? Well, thanks to the Deep Focus-created Facebook app Make A Friend Famous, now you can.

The application is a Fan page-based contest whereby friends take on the roles of Entourage's E and Vince and manage themselves to the top. People vote for the best client/ manager team and the winners get to appear on a billboard in LA and an all-expenses-paid trip to go see it.

Now stop working and go pretend you're E or Vince.

by Steve Hall    Jul-13-09    
Topic: Cable, Games, Good, Promotions, Social

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Forgotten Stepchild Gets :15 of Fame

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Station IDs and promotional videos don't get much mention around here. Mostly because they, technically, aren't ads. But their job is quite similar to an ad: to get people to watch a particular show.

So here's one called Fight or Flight for Fuel TV created by Santa Monica-based Elastic. It's just the slap-you-in-the-face wake up call we all need on a Monday morning.

by Steve Hall    Jul-13-09    
Topic: Cable, Good, Video

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Retro-Style Olympus Camera Gets Retro-Style Treatment

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The very (intentionally) retro-looking Olympus PEN received some retro-looking stop motion promotion in a video which highlights the life of a man from the day when the original PEN camera made its debut to this year's reintroduction of the model. We follow him from his grade school days, throughout his entire life and back again to a reunion in front of the school.

The video was created by shooting 60,000 images, printing 9,600 of them and then shooting another 1,800. The music comes from Johannes Stankowski.

by Steve Hall    Jul- 9-09    
Topic: Good, Video

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Is That Blue Sky in the Background of This Prius Promotion?

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See that? Blue sky. That's a rarity these days. Just thought we'd point that out as we share with you this promotion for from Toyota for its 3rd generation Prius. Not that anyone is sitting outside much these days given the incessant rain but a free solar-powered WiFi area was set up outside Boston's Prudential center.

From 8AM until 9PM, anyone can sit down, plug their laptop in and enjoy some free WiFi. Sadly, sunny weather is not guaranteed.

more »

by Steve Hall    Jul- 8-09    
Topic: Good, Mobile/Wireless, Outdoor, Promotions

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156 Kids With 156 Binders Get Synchronized

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Well this is fun. And smart. School supplies are boring so what do you do to create some excitement for the line? You get 156 kids and 156 ring binders to do a large-scale coordinated stunt which is actually fun to watch.

Though it's kind of fun, all it consists of is kids flipping the binders to create various coordinated patterns when viewed by camera from above. That's really all it is. We like simplicity.

And there's some cultural relevance we're quite sure we're not understanding as we don't speak the local language. Doesn't matter. Still fun.

by Steve Hall    Jul- 8-09    
Topic: Good, Video

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It's A Fake, Fake, Fake, Fake World

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Have you ever walked around the city and wondered whether or not your the only person there and the rest of the city is just one giant prop? No? Well the guy in this Barclays commercial does. That is until he bumps into a Barclays bank and all his worts nightmares are eradicated. Why? Because Barclays has substance in a world of financial insecurity. Or so they say.

by Steve Hall    Jul- 7-09    
Topic: Commercials, Good

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A Unique 'Stream' Will Get You Noticed

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Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.

How Younique are you?

by Steve Hall    Jul- 7-09    
Topic: Brands, Good, Promotions, Strange, Video

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Choreographed Printers Hype HP Workstations

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OK so somebody did the synchronized thing with computer monitors. Who would have thought anyone would have done the same with the lowly printer. Well, Matt Robinson and Tom Wigglesworth did and they won a D&AD Student Award for it.

We're thinking without the musical background added, the sound of all those printers making all those weird noises they always do when printing would be deafening.

We like the work. It's worth a look.

The only thing that's a bit unclear? The work is actually for HP Workstations and not the printers.

by Steve Hall    Jul- 2-09    
Topic: Good, Industry Events, Video

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'Drinkspiration' iPhone App Gets Absolut's Fetch Back

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Oh we really, really like this. Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don't just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You'll never order the same boring drink again.

Every drink the app suggests comes with a recipe so if you want something a bit too exotic for your neighborhood bartender, you can tell her how to make it.

more »

by Steve Hall    Jul- 2-09    
Topic: Brands, Good, Mobile/Wireless, Opinion, Tools

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Are We There Yet?

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So why is that non-U.S. based commercials are so much better/stranger/odder/funnier/quirkier? Hmm...oh yea. It's because they're "foreign." And there's that whole different culture thing. The altered sense of humor. Reference points are different. The environment is different. The language is different.

Or. Maybe they just make better commercials than we do. Or weirder ones.

This one's from DDB Stockholm and it's for McDonald's.

by Steve Hall    Jul- 1-09    
Topic: Commercials, Good

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