This could be, by far, the best coverage of Cannes this side of the pond. Four folks from Arnold Worldwide have headed out to Cannes, launched a site called Cannes't and are publishing videos for the sole purpose of "figuring out what the hell this thing is all about." They're staying in a flat and already adopted a fifth Arnold employee who they found staying in a trashy hotel and invited to move in with them. There's interviews. There's "man on the street" coverage. There's wit. There's humor. There's small dogs. There's scootering. There's the beach! It's all good. Very nice work. For anyone who wishes they were there (uh, me) this is the best way to vicariously be there.
Oh, and they've given the gutter bar perhaps the best nickname of all time: The United Nations on Crack.
Last month, Samsung launched its Upstage Contest which asked people to submit videos of themselves lip syncing Melody Club's Destiny Calling. The judging will begin next week and the lengths to which peole will go to win a video contest is impressive as indicated by these two submissions. Nice work. See them here and here.
Who knew things could be so exciting in Iceland? They've got giant marionettes. They've got sweater-clad (yes, you read that right. Not bikini-clad) cuties in the form of former GusGus singer Hafdis Huld promoting vodka. And they've got a contest in which you and nine of your closest friends can travel to the country for the Iceland Airwaves Music Festival. There, you can explore puffins, volcanoes and amazing good (we've tasted) vodka.
We can't think of a better way to get out of the soon to be oppressively hot city, take in some music and drink vodka. And Hafdis Huld would be quite the pleasure too.
Created by Brainchild Creative and given the XFX treatment by Phoenix Editorial & Designs comes a campaign for California's Flex Your Muscles energy efficiency PSA. Employing non-professionals and using a loose scripts, the "California" spot features parents promising to leave their children the beauty they know to be California. Closing with the tag, Global warming isn't just a fact. It's a choice, the spot urges people to realize what they do today has a serious effect on future generations. Three other spots, Climate, Drought and Floods complete the campaign.
The first two spots, California and Climate broke June 11. The second two spots, Drought and Floods will break July 2
Last Sunday at 9:20PM, all 200 UK television stations aired a :90 commercial for Vodaphone which likened the provider's mobile Internet service to saving time by dropping watches and watch parts from London and Glascow's sky. The commercial, voiced by Dame Judy Dench, was created by Bartle Bogle Hegarty.
Also part of the campaign is a homepage takeover effort that, at the same time, the pages of eBay, Google, Pricerunner, MSN, Rightmove and YouTube fold up and turn into a single image of a phone. Digital outdoor boards simultaneously flickered on with the campaign's message at 9PM, 20 minutes prior to the broadcast of the commercial. BBH creative and blogger Simon Veksner brought the campaign to our attention.
For all of you who think we do nothing around here but heap praise on agency-of-the minute Crispin Porter + Bogusky, we have news for you. We have a new favorite agency and you've probably never heard of it. It's in Cleveland - which many a New Yorker may never have heard of either - and it's called Brokaw. In existence for 15 years, the place just drips with wit.
Tossing political correctness aside, Brokaw created a campaign for Horton Crossbow which proudly proclaimed "Hunters really aren't so different from other environmentalists. We just like to keep souvenirs." Then, the agency released a 15th anniversary video highlighting its work but, eschewing all sense of normalcy, self-mocked itself with a montage and song that was so bad it was good. Following that, it did some really nice work for the Cleveland Art Institute.
Yup. If it isn't cute animals or beautiful women, it's babies and Huggies has gone all out with this McCann Erickson Israel-created Don't Worry Be Happy-themed commercial which examines a world populated only by babies with one maintaining his happiness in the face of endless setbacks. We can only imagine the headaches the director had to undergo to achieve this little slice of brilliance.
We're wondering if we're supposed to believe the Lenovo laptops actually survive the thrashing they receive in this :90 or if it's just some art director's wet dream sold to the client as some sort of ethereal "film." Either way, it's good but we still don't quite understand what it is we're supposed to take away from this ad.
OK, OK. So it has to do with that Willy Wonka theme song about defying explanation.
"Dude! I got it! since we used that Dumb Dad shit a while back and everyone got all over our asses for it, let's just go back to the hot chick. No one complains about the hot chick. I mean they're everywhere. We'll just have her flip the phone across her chest with a fuck me look on her face and this bad boy will fly off the shelves. Cool?"
Oh wait, this is a Samsung ad, not a Verizon ad. Oops, wrong conference room. Sorry about that.
It's a known fact nutritional supplement ads are boring. It's a known fact most coupon-style ads are boring. What's not known is the fact, in advertising, two boring things can, with a twist, become very unboring. That's what Draft/FCB Chicago has accomplished with its campaign for Optimum Nutrition Pro Complex APS. In order to redeem the coupon in this ad for a free sample of the product, the reader must not simply tear out the coupon but tear the entire magazine requiring 240 pounds of force. The ad appeared in the June 2007 issue of Flex.
For those who can't seem to muster the strength required to rip the entire magazine, Optimum Nutrition is happy to send a sample of Pro Complex APS...as long as the requesting party is happy to pay for the sample.