There are many ways to sell mouthwash and, believe us, we've seen them all. Except for this new piece of work for Oral-B from Leo Burnett Brazil. No one likes to be near a person with bad breath so why should it be any different with telephone listings?
We don't know what's worse; having to slog through no less than eight pages just to read one article or having to endure the annoyance of trying to figure out which ad banner was auto-playing audio so we could turn it off the read the article in peace. All of this on a site that should now better: iMediaConnection.
Anyway, distractions aside, marketing consultant BL Ochman has written a concise, illustrative and educational article about social media, the brands that have excelled at it and the brands that have failed miserably. Citing famed failures such as the Edelman-created fake Wal-Mart blogs, Microsoft's supposed "bribing" pf bloggers with free Vista-equipped laptops and Sony's fake PSP blog, Ochman slaps brands upside the head for their idiocy.
Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.
Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat (according to the Greenpeace pressie, considering we don't ourselves know how much or how little the island folk need whale meat today).
So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, instead of a Giving Tree situation (we hated that book, by the way) - where one side keeps giving until there's just nothing left.
Here's some iPhone spec work from Ryan Landels, Director for a Santa Monica production company. Landels has taken the scene in the movie 2001: A Space Odessy where the astronauts first discover the monolith which Landels has replaced with the iPhone. It's a nice piece of work that could certainly be a part of Apple's official iPhone campaign.
Boston area marketer Kevin Glennon, in response to an article he wrote about Ford's marketing which received hundreds of responses but none from Ford, has launched Helping Hank, an effort to convince Ford to make an actual Bold Move: hire him as its Chief Marketing Officer. More than a ploy for employment - which Kevin doesn't need having launched his own successful business years ago - Kevin has written a letter to Bill Ford calling his attention to the article he wrote in which he urges Ford to think differently and offers up such suggestions as partnering with Lowe's and/or Home Depot to provide a Zipcar-like rental service.
Whether it's crazy or brilliant, you can decide for yourselves as Kevin has set up a full blown online campaign and weblog to support and continue his efforts towards improving Ford's marketing efforts. If we didn't know Kevin, we'd figure this was some sort of elaborate stunt blog marketing efforts so favored by some ill informed brands a few years ago but it's not. It's an honest effort by a smart guy who thinks he can improve a companies marketing. Only you and Bill Ford can decide if the effort is worthy.
Hey old timers, remember when there was this thing called the three martini lunch? When men ran the office without fear of women climbing the ladder? When advertising was unfettered by annoyances such as fees, unbundling, the Internet, agency consultants, sequential liability, TiVo, consumer-generated media, Donny Deutsch? Yes, there were once simpler times in the ad business. When men were men and a handshake was better than a 300 page contract.
Susannah Breslin tells us Cabler AMC plans to bring back those day with its Mad Men, a series about the New York ad business in 1960 from the executive producer of The Sopranos. The trailer promises the show will be every bit as sexist as it supposedly was back in the day. Of course, we're sure they'll be the required current day tweaks to make it all more palatable so as not to completely alienate the now overly sensitive society in which we now live.
Ah yes, the dribbling vanilla ice cream cone. The barely seen head of a woman near the other head of a smiling man. Ah, yes, the late summer oddity known as Good Luck Chuck, a movie about a guy named Cahrile who has sex with women which then brings them luck. That is until he meets Jessica Alba and his luck forces him to, well, not sleep with her but with others so, well, following summer bubble gum movie logic, Charlie gets the hottie of his dreams. Watch the trailer. It makes sense. Sort of.
Oh, and we're thinking these posters are a a bit less than official. Either way, see both posters here.
If there's one thing we can say about Apple, we'll say it knows how to set the stage. iPod ads feel completely different from Mac ones without deviating too far from the ruling Apple geek-meets-hipster-osity.
With that in mind, the prospect of seeing the new iPhone ads was really exciting, especially since the debut draws near and the bar was set so high with the nostalgic Oscars piece.
Check them out here: Never Been an iPod, How To, Calamari.
Though the style was a little too minimal (did some kid bang out that tune?), by the third ad the whole concept had grown on us. Like, really. Like, check out the functionality on that sexy beast.
We only wish they'd shown off that spinning-straw-into-gold component we keep hearing about from friends who jizz all over our shoes before they're even done saying the word "iPhone."
Apparently having "unalienable rights" can mean more for the common cow than just avoiding aliens. The fine folk at Sustainable Table have launched a campaign called Cows Unite, in which our bovine buddies battle it out for organic sustainability.
Check out the Bovine Bill of Rights, which states, among other things, that cows have the right to dignity and joy. Well, hey. Unlike the citizens of most countries, they clearly know what to ask for. No wonder the aliens are always abducting them.
We wonder what cows themselves would actually have to say about how much personality we project onto them. Would they laugh? Would they demand royalties in grassy knolls? Would they become self-conscious about their spots?
Not to be left out of the whole Angus Burger thing, Hardee's has crafted FlatBuns, a cheesy, Geocities-style site that worships Flat-Bun Bettys or, girls with no ass. Celebrating pancake butts, miss six o'clocks, and boney bottoms, FlatBuns makes it known every female isn't born with a Jennifer Lopez or Hayden Panettiere-like butt. It's all part of their promotion the the chain's Patty Melt Thick Burger...with grilled, flat rye bread.