A Unique 'Stream' Will Get You Noticed

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Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.

How Younique are you?

by Steve Hall    Jul- 7-09    
Topic: Brands, Good, Promotions, Strange, Video



Choreographed Printers Hype HP Workstations

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OK so somebody did the synchronized thing with computer monitors. Who would have thought anyone would have done the same with the lowly printer. Well, Matt Robinson and Tom Wigglesworth did and they won a D&AD Student Award for it.

We're thinking without the musical background added, the sound of all those printers making all those weird noises they always do when printing would be deafening.

We like the work. It's worth a look.

The only thing that's a bit unclear? The work is actually for HP Workstations and not the printers.

by Steve Hall    Jul- 2-09    
Topic: Good, Industry Events, Video



'Drinkspiration' iPhone App Gets Absolut's Fetch Back

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Oh we really, really like this. Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don't just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You'll never order the same boring drink again.

Every drink the app suggests comes with a recipe so if you want something a bit too exotic for your neighborhood bartender, you can tell her how to make it.

more »

by Steve Hall    Jul- 2-09    
Topic: Brands, Good, Mobile/Wireless, Opinion, Tools



Are We There Yet?

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So why is that non-U.S. based commercials are so much better/stranger/odder/funnier/quirkier? Hmm...oh yea. It's because they're "foreign." And there's that whole different culture thing. The altered sense of humor. Reference points are different. The environment is different. The language is different.

Or. Maybe they just make better commercials than we do. Or weirder ones.

This one's from DDB Stockholm and it's for McDonald's.

by Steve Hall    Jul- 1-09    
Topic: Commercials, Good



Don't Mess With Mom at Checkout

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Yea, we know moms (yes, we are making that assumption) can sometimes get violent at the checkout counter but these two women take violence to a new level in this Mountain Dew Level Up or Die spot for the brand's Game Fuel.

The work was created by BBDO New York with visual effects from Zoic Studios.

by Steve Hall    Jun-30-09    
Topic: Commercials, Good



Someone Just Poured A Beer on Our Head!

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Whoa. It's Tuesday morning. We love beer and all but we prefer to drink it rather than have it poured over our head (as one idiotic co-worker once did while at an end of the summer party). But we're not complaining. No. Not at all. Because the beer that was just poured over our head...is an ad. And we love advertising here on Adrants! And it's virtual so we really don't have beer all over our head right now (but did when that idiot did it in real life).

Yup. Check this out. See? Pretty sweet, right? No go here and Kraeusen your friend's site compliments of Old Style.

We love this stuff.

by Steve Hall    Jun-30-09    
Topic: Good, Online



State Street Offers Dogs Dating Tips

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Soccer ball? Nope. Stuffed animal? Nope. Baseball glove? Nope. Squeaky toy? Nope. Slipper? Nope? SPDR Bone from State Street? Yup.

Yes, this is how we explain the benefits of precision investing with SPDR EFTs,

And becasue this is advertising, the whole thing's an homage to the French film Breathless.

The Gate Worldwide created the work.

by Steve Hall    Jun-29-09    
Topic: Brands, Commercials, Good



Creative Director Says 'Do Not Follow Me' With T-Shirt Line

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After running into Keith Lane, a creative director at an agency I used to work at, Emerson Lane Fortuna, at the Boston AdClub Reunion, we did the required social media hook up on Facebook. Then, upon reading his Wall, I hilariously discover he's got as jaded a view of social media as I do. So much so, he's gone an created a line of CafePress-wear entitled the Anti-Social Networkers.

The line hypes what Lane dubs the three most overused words of the year: friend, share and connect. Headlines indlude Do Not Follow Me, Linked Out, Zero Connections, Do Not Follow Me and more.

And, yes, there's even a thong. On Facebook, Lane's Daughter Courtney commented, "friggin' genius!! but quick question: was it your idea to have thongs??" to whick Lane responded, "Validation from my first born anti-social child. Thanks, Court. You made my anti-social day. The thongs? No comment. Love, Dad"

Dad and daughter talking about thongs on Facebook. Bet Keith didn't foresee this when he held Courtney in his arms swaddled in a baby blanket.

by Steve Hall    Jun-26-09    
Topic: Good, Specialty



Cannes Lions: Real Winnars in Cyber, Design and Press

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Last night was the Cannes Lions awards event for Design, Press and Cyber efforts. As always, for the full list of winners, go hithery-dithery. But here are the Grand Prix winners for each category:

For DESIGN: "Paper Battlefield" for Nike Hong Kong by McCann Worldgroup/Causeway Bay.

For PRESS: "We Are Animals," that creepy bejeaned-human-meets-carnal-instinct campaign by FRED & FARID/Paris for Wrangler.

For CYBER: "Best Job in the World" -- which is seriously cleaning up this year -- by Cumminsnitro/Brisbane for Tourism Queensland.

"Eco:Drive" by AKQA/London for Fiat also scored a Cyber Grand Prix, as did "Why So Serious?" for Warner Bros.' The Dark Knight. The latter campaign is a typical piece of elaborate genius by the folks at 42 Entertainment/Pasadena, whose every project is not so much advertising as it is grand oeuvre.

more »



Say No to Plumping

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Calling attention the to the practice of plumping, injecting chicken meat with salt water to increase size, weight and cost, Foster Farms has launched Say No to Plumping, a website that features two chickens, Betsy and Martha, talking to each other about plumping as if it were a botox treatment.

Goodby Silverstein & Partners created the work. The site also includes plumping facts and figures, how to detect a plumper, links to health resources and an interactive "Plumpinator" calculator to help site people calculate how much money they waste on saltwater from plumped chicken each year.

Seriously. If we all just stepped back and took a look at the idiotically stupid, inane and unhealthy things we do as humans simply to make an extra buck or two, we'd actually laugh. Seriously. Injecting chickens with water to make them...what...taste more like water and less like chickens? Are we really that idiotic?

by Steve Hall    Jun-24-09    
Topic: Cause, Good, Online










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