EA: School Sucks, Come Play Potter

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For EA's Harry Potter and the Order of the Phoenix video game, Wieden+Kennedy, Amsterdam remind school kids why lives of fantasy can be way better than everyday education.

See another variant on the print campaign here.

We remember grade school. It was hard enough to drag our asses to class without having to deal with moving stairs, talking pictures and breaks in which we may actually be, well, broken.

Otherwise, the print images speak a thousand favourable words for the quality of the game.

by Angela Natividad    May-25-07    
Topic: Games, Good, Magazine, Poster, Promotions



Questionably Named Jig-A-Loo Repels, Lubricates

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This is so bad it's good because it knows we'll know it's bad and think it's good even though it knows we'll say it's bad but mean it's good. Got it? No. OK then just watch this video for Jigaloo, a recently introduced to the States invisible, odorless, stain-free, all around lubricant (no, not that kind you pervert) and water repellent. Watch as sticky windows are opened and the President gets "unstuck." Unfortunately, it's name is way too close to the not so nice racial slur, jigaboo.

by Steve Hall    May-24-07    
Topic: Bad, Commercials, Good, Video



Bald Man Goes to Great Lengths to Get Girl

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Here's the second installment of Keta Keta's work for hair loss treatment Propecia. The first explored the unfortunate events caused by a chrome dome. The new entry does a comical reverse Folger's Coffee thing with a guy doing anything he can to hide the fact he's balding from the good looking neighbor who just stopped by to borrow some sugar. We're thinking a simple baseball cap could have a long way towards helping this guy out.

by Steve Hall    May-24-07    
Topic: Good, Video



'Flight of the Conchords' Get Game For HBO Show

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Courtesy of Deep-Focus, here's an absolutely whacked promotional site for the absolutely whacked upcoming HBO show Flight of the Comchords. The show follows the trials and tribulations of the New Zealand-based digi-folk band as they, Bret McKenzie on guitar and vocals, and Jemaine Clement on guitar and vocals, make their way to New York. There's videos. There's a game. It's all as hipsteresque as they come.

by Steve Hall    May-24-07    
Topic: Cable, Games, Good, Online



Mini Skirted Policewomen Spray, Attack AXE-Wearing Men

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Just like our imagined world peace courtesy of the Svedka Vodka Fembots, a world with police officers dressed like these Axe Body Spray police women just might be a far less violent place. For the pure visual shock value alone, potential crooks would be stopped dead in their tracks.

So AXE went out and hired a bunch of nice looking women in Crakow Poland, dressed them in police hottie wear complete with Body Spray belt and miniskirt, picked men out of the crowd to spray them with AXE and then thrust themselves all over the guy in uncontrollable reaction to the "stench" of AXE Body Spray. Onlookers wished they were so lucky. Bom Chica Wah Wah!

by Steve Hall    May-24-07    
Topic: Good, Guerilla



Mylanta Campaign Borrows From Harry Potter

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Looks like someone watched a Harry Potter movie right before concepting this ad campaign for Mylanta. Just as Harry blew up his aunt until she floated away in the second (I think) Harry Potter movie, Colenso BBDO, who, we're told, created the campiagn, has people blowing up with gastrointestinal gas and floating away. Mylanta, of course, is there to rescue. See all the ads here.

by Steve Hall    May-24-07    
Topic: Campaigns, Good, Magazine



Trafalgar Square Gets Turfed

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Hmm. It would be nice if, perhaps, someone would do this to Times Square. In an effort to promote London's open green space movement, Cake, last night, turfed the entire surface of London's Trafalgar Square. You can watch a time-lapsed video of the project here and a visit the Facebook (take that, MySpace!) page here. See other images and the "before" picture here.

by Steve Hall    May-24-07    
Topic: Good, Guerilla



Text-Rich Ads Promote A/V Orgy

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We thought this campaign, developed by JWT, Dubai for Pause & Play International Film Festival, was neat.

The theme, "Tired of watching the same Hollywood cliches," corresponds to the tagline, "Not the usual fare." We were pretty surprised by the number of cliches the copywriters were able to find; then again, they forgot a big favourite: the improbable pair always gets together.

Each poster relies entirely on text to draw interest to the film event. Not an easy thing to do. Whatever happened to good typography? Oh right, CGM. Okay, no, Cappiello definitely hammered in the first nail. But by no means was CGM far behind, give or take a few decades.

by Angela Natividad    May-23-07    
Topic: Events, Good, Poster



FedEx Talks Back to 'Net-Surfing Time-Wasters

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We were skulking around the Internet when we came across this hourglass-shaped FedEx banner. It turned on its own a few times, then invited us to flip it ourselves. So we did and it said something really snarky like, "You must have a lot of time on your hands."

Oh how we seethed. Then we realized it's been a long time since we've felt anything at all about a banner (have we just been burned too many times before?) so we thought we'd post it.

Nice how it flipped without bringing us anywhere or generating pop-ups.

by Angela Natividad    May-22-07    
Topic: Brands, Good, Online



Shoot Scooter Riding Cops in Single-Promoting Game

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Oh look, an online game to promote a band's new single. Chicino is the band and the game lets you shoot scooter riding cops who drop out of the sky. Nifty. Sort of. Check it here.

by Steve Hall    May-22-07    
Topic: Games, Good










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