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Just like our imagined world peace courtesy of the Svedka Vodka Fembots, a world with police officers dressed like these Axe Body Spray police women just might be a far less violent place. For the pure visual shock value alone, potential crooks would be stopped dead in their tracks.
So AXE went out and hired a bunch of nice looking women in Crakow Poland, dressed them in police hottie wear complete with Body Spray belt and miniskirt, picked men out of the crowd to spray them with AXE and then thrust themselves all over the guy in uncontrollable reaction to the "stench" of AXE Body Spray. Onlookers wished they were so lucky. Bom Chica Wah Wah!
Looks like someone watched a Harry Potter movie right before concepting this ad campaign for Mylanta. Just as Harry blew up his aunt until she floated away in the second (I think) Harry Potter movie, Colenso BBDO, who, we're told, created the campiagn, has people blowing up with gastrointestinal gas and floating away. Mylanta, of course, is there to rescue. See all the ads here.
Hmm. It would be nice if, perhaps, someone would do this to Times Square. In an effort to promote London's open green space movement, Cake, last night, turfed the entire surface of London's Trafalgar Square. You can watch a time-lapsed video of the project here and a visit the Facebook (take that, MySpace!) page here. See other images and the "before" picture here.
We thought this campaign, developed by JWT, Dubai for Pause & Play International Film Festival, was neat.
The theme, "Tired of watching the same Hollywood cliches," corresponds to the tagline, "Not the usual fare." We were pretty surprised by the number of cliches the copywriters were able to find; then again, they forgot a big favourite: the improbable pair always gets together.
Each poster relies entirely on text to draw interest to the film event. Not an easy thing to do. Whatever happened to good typography? Oh right, CGM. Okay, no, Cappiello definitely hammered in the first nail. But by no means was CGM far behind, give or take a few decades.
We were skulking around the Internet when we came across this hourglass-shaped FedEx banner. It turned on its own a few times, then invited us to flip it ourselves. So we did and it said something really snarky like, "You must have a lot of time on your hands."
Oh how we seethed. Then we realized it's been a long time since we've felt anything at all about a banner (have we just been burned too many times before?) so we thought we'd post it.
Nice how it flipped without bringing us anywhere or generating pop-ups.
Oh look, an online game to promote a band's new single. Chicino is the band and the game lets you shoot scooter riding cops who drop out of the sky. Nifty. Sort of. Check it here.
Catch Up Lady has a descriptive overview of an ongoing viral campaign for the the upcoming Warner Brothers movie Batman: The Dark Knight. The promotion began cryptically with a site that showed nothing but the Batman logo but then progressed to several other sites that encouraged visitor involvement to reveal the identity of the actor who would play the Joker, Heath Ledger. No less than four sites told the story in a very clear and intriguing manner. get the whole story here.
While we thought their last algo campaign was kind of lame, we did admire Ask.com's attempt to get people actually involved with the search engine.
Keeping with that, Ask has partnered up with Ask a Ninja. Puppetvision points us to a new ninja video called Ninja Sayings, where the ninja takes everyday vernacular and gives it ninja roots. (We have always known, for example, that "OK" actually means "zero kills.")
At the end of the video you're invited to look a word up on Ask.com. After you do that you get a bonus ninja video, which makes up the top search result.
We like it: good clean interactivity, minimal commitment, instant reward. How often can you say that about a campaign that bounces you from one site to another? Not often. This goes to show that the old adage "when in doubt, find a ninja" is actually sound.
NewTeeVee points out Ask a Ninja is now powered by Castfire, whose audio/video CMS tool they've been using to serve their fare on the Ask site.
Calling Gary Brolsma. Gary? You still out there? Samsung desperately needs you since you're the only one who can turn lip syncing into an overnight, worldwide sensation. You see, Samsung's UpStage Contest is looking for people to film themselves while lip syncing Melody Club's Destiny Calling. If you can deliver Numa Numa goodness, Samsung will award you a round trip for four to LA with a two night stay at the Standard Hollywood, concert tickets of your choice, a $3,000 shopping spree, four UpStage phones and a camcorder. Sweet deal, huh? Come on, Gary, we know you can do it. We know you're dying to get back to the top of the viral charts. Admit it.
So give us some of that "Mi ya hi, mi ya ho, mi ya ha" goodness. Samsung will love you and so will we. Of course the song Samsung chose sucks compared to that catchy Numa Numa tune.
This isn't an ad; it's a music video for D.A.N.C.E. by Justice. And it's amazery!
We just think it does a spiffy job of mashing up retro pop images, subculture slogans, familiar ad themes, and corporate fonts to demonstrate how these messages embed themselves into our everyday interactions. We adopt and drop them with the ease of a casual shrug.
Witty little manifestos make up a patchwork retelling of our shared media experiences. We really like the moment when "Internet killed the video stars" is swallowed by a spinning cross, which is then overtaken by a pyramid.
And can you catch the moment when the Disney font is used?
Your T-shirt does indeed say a lot about you.