If you feel like hanging with One Club Chairman McKinney Executive Creative Director David Baldwin, you can have the pleasure of his company during a chat session this afternoon from 4 - 4:30P EST on a site, Virtual Ad Partner, his agency developed in tandem with a print an run in ONE Magazine. Apparently. McKinney wants to share its One Show award winning creative directors with the rest of the industry providing them a platform to impart One Show Pencil winning strategies to the rest of us losers whose work failed to deliver. Since everyone can't have a real Pencil, McKinney will offer "every struggling copywriter and art director a chance to win their very own (digital) Pencil."
Come on. You know you'll be there. You'll do anything for an award of any kind, right? We're all sick like that and you know it.
Back in April, Lynx launched its Bom Chicka Wah Wah Rally flirting contest which asked guys to send in videos displaying their best flirting techniques. Well, the finalists have been selected by a team of Lynx Mynx Girls and you can view them here. It's no wonder most guys still can't get a date.
Occasionally we see work from agencies that falls short and disappoints. Earlier this week, we took a look at the work gluelondon did for the Royal Navy. It was a site that let visitors send naval-themed personalized messages to their friends which would be delivered via email or mobile. Well, let's just say the site was a bit kludgey and took forever to load even loading several times in the middle of its presentations. Usually this work just lives on continuing to cause disappointment without a care from either the client or the agency. Not this time.
Because it has nothing to hide (no nasty chemicals or cancer-causing agents), skincare brand Elave pitches product in the buff.
We've never seen so many different types of naked people doing all sorts of really ... well, mundane stuff. Where do we apply?
It's a back. It's a knee. It's a head. It's a butt. It's a distended stomach. It's a gigantic breasts. It's a...wait...should we have to work that hard to figure out what a visual is in an ad? Of course not but in this case it really doesn't matter because this is an ad for a skin care product. And back, knees, heads, butt's, stomach and gigantic breasts all have skin. In this ad for Vaseline Intensive Care Cocoa Butter, the marketer keeps us guessing which, when you think about it, is one great way to get people to pay attention to your ad.
Perhaps giving eMarketer a run for its money, a new site and newsletter, MarketingCharts from Watershed Publishing, publisher of MarketingVOX and MediaBuyerPlanner, has launched to provide marketers with charts, graphs, tables and all manner of data for marketers, advertisers and agencies.
We are told, "Content will focus on daily updates of key marketing data, both traditional and interactive, and daily stories digesting the latest studies and other data-intensive developments. Users will be able to download Excel files of data for their own use." The site will be edited by former MarketingVOX editor Vahe Habeshian.
Apparently, this is what web design firms do during down time. Seemingly for our amusement and, in the process, to demonstrate their stellar design skills, 10mg interactive has offered up a stuffed bunny who needs surgery. With defibrillator, razor, scalpel and other surgery tools, those inclined can zap the bunny, cut him open and play with his intestines. Fun, huh? We're definitely calling these guys for our next project!
Wow. We just might have to start liking Agency.com and put that whole Subway deal behind us. But, maybe not since the Subway video-creating Agency.com is not the same as the London-based Agency.com that created this new work for British Airways' new Club World Cabin. While lushly displaying all the first class cabin's accouterments, visitors can play a game in which the cabin's features are explored while searching for a pair of airline tickets which, if found, enter one in a drawing. The drawing's winner receives two tickets in the Club World Cabin from London to New York and a stay at the Intercontinental Barclay Hotel. We entered. Twice.
Mashing up the green movement, artistic collaboration and esoteric naming devices (consider Gnarls Barley), all of which are really hot among organic smoothie-sucking elite, Blake Hamster comes at us with manifesto in hand, burning down traditional e-tail norms and whatnot.
And while we're not sure what's happening in the picture at left (a rape? A drug transaction? An arm's-length grope?), we crazy-dig their eco-sexy overpriced fare.
Plus they come at a good time considering duds have finally surpassed electronics, revenue-wise, over the Internet.
It's understandable women don't want to sit on a toilet seat covered with piss launched by men who can't aim properly so it makes sense an airline would eventually provide bathrooms for women only. That's exactly what Silverjet has done but it also leads us to believe they cater to only to lesbian mile high club members. Where's a poor straight girl to go?