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Hearing this rendition of Duran Duran's Hungry Like the Wolf as played by Bruce Campbell smarmy lounge act-style for Old Spice's Ahoy Body Spray makes the eighties seem like an era much more distant than the actual 20-25 years that have past would suggest. Surrounded by a bevy of beauties in front of a fire, Campbell, recently seen in an equally smarmy role in Spiderman 3, offers up his rendition of the Duran Duran hit which the girls seem to love. Or maybe it's the Old Spice Ahoy Body Spray they like as indicated by their Axe-style attraction to the man as he plays...or pretends to play. At one point during Campbell's serenade, his hands completely leave the keyboard while the smarm continues to ooze from the grand piano.
This campaign very wittily separates itself from Axe while, at the same time, mocks Axe's man-magnet approach to selling body spray. Even the Hungry Like the Wolf lyrics play into the joke. This is Campbell's second outing for Old Spice and it works. His first involved sitting around a fireplace dispensing advice with the same smarm displayed in the second outing.
This recent work was created by Wieden + Kennedy and directed by The Perlorian Brothers.
American Copywriter's Tug McTighe has some supremely wonderful advice for those working in creative. It's supremely wonderful because it's rooted in common sense rather than the stereotypical egomaniacal lunacy we so love to pin on creatives from time to time. It's not so much that this advice is new but everyone can use a refresher course from time to time. Tug says creatives should bail on concept, copy or layout that's been revised more than three times. By then, it's time to start over. Don't come up with a kick ass concept before you've immersed yourself in research. Or at least let the AE do it for you and summarize.
Have you ever noticed that parents have this strange language they use when they talk to each other while in front of their children? From spelling words out to creating entirely new words to using odd hand signals and facial expressions in order to keep their kids in the dark about the conversation, it appears an entire language has been developed just for this situation. It seems Optimus has made use of this phenomenon to promote its text messaging. Check out the spot here. Watch well because the place it's hosted, Wi-FiTV appears to let an individual view only once before requiring registration...which, of course, you could do but who wants to deal with lengthy forms?
We Twittered this (yes, we are one of "those" people) last night but it deserves wider recognition. We, as an industry can be proud LA-based Muse Communications Senior Account Executive Earl Cole won Survivor last night with a shut out victory. Not only did everyone on the jury vote for Cole, the man's name was never written down by anyone during any tribal council.
While we were rooting for Yau-man because he played game so ingeniously, we're happy level-headed Earl got the vote. Dreamz did his own style of manipulation but that wasn't enough to distance himself from the car winner curse. Cassandra. Well, there isn't much to say about her.
As a follow up to their Livin' Large in Aveo, Chevy is doing the "this car's so awesome you could live in it" thing again. Chevy is sending Eric Schackne and Filup Molina on a cross-country quest for so-called stardom. The two will travel from Gainesville, Florida to Hollywood, California continue to to see if they can make it big in movie land. Along the way they'll document the people they meet, the experiences they have and the "performances" they deliver in comedy clubs and with improv troupes in cities along their route. Eesh. That oughtta be good. If you aren't lucky enough to be one of their stops on their week-long road trip, the whole thing's being chronicled with videos and a blog.
No one really wants to live in a car but a road trip is a right of passage and we're liking Chevy a lot for helping these two dudes fulfill this important life chapter. We think more automakers should get in on the game too. After all, there ain't much money in the pockets immediately after college.
While one member of the Adrants team thinks it's just "some retro oddity," the rest of us (meaning me) are pretty infatuated with this sultry Peep campaign which marks its 21st annual Fashion Cares AIDS benefit in Toronto.
Check out the video, a veritable voyeur's fairy tale in BDSM costume. Sort of reminds us of that PSP white-on-black (and vice-versa! Don't kill us) effort except without the console tacked on.
Thank you, 7 Eleven! Finally, we can feature an ad campaign that objectifies men. Rather than scantily clad women, we have scantily clad men vamping for 7 Eleven in Australia to promote the chain's frozen Slurpee. With gleeful abandon, the men in the ads are given the full beefcake treatment and portrayed as poolboy, pole dancer and maid. Contrary to what one might assume, this reverse double standard-ish campaign was not created by a bunch of giggling female creatives sitting around the conference room table but by five guys at Leo Burnett Melbourne...who probably also giggled madly while sitting around the conference room table. This ought to keep us editorially balance for at least another year, don'tcha think?
If DVR users ever lament the disparity of ads made just for their kind, rest assured that prayers do get heard.
Dubbed by Audi as the world's fastest commercials, these :15 spots by Venables & Partners push the zippy new TT Roadster in a manner most trippy. The ads are blink-of-an-eye quick and according to the usual zealous PR guy, "[this is] the first time that DVR technology will be used as media - they're so quick that they can only be understood by being rewound and slowed."
Confident in their ability to mystify, the spots encourage users to rewind, then guides them back to TT-Truth.com.
Don't you love big research studies that nicely categorize the entire world's population into five, easy to define behavioral patterns? We do too. After all, it's too much work to create ads that address everyone's individual behavior. It's much easier to point to a big study that bases itself on the fact every human on the planet earth goes through the same ritualistic periods each day. So we give big props to BBDO who's now made every planner, media planner and creative's lives easier...or not with a recently released study examining the world's daily rituals..
OK, so there were some actual finding's in this study that could be deemed usable such as the fact 84 percent of Polish people shower at night versus 92 percent of Mexicans who do so in the morning. Clearly, different approaches to the marketing of bath products between these two countries we appear to be a no brainer. O the fact women in Columbia, Brazil and Japan love to apply makeup while driving at twice the rate of women in the rest of the world. Perhaps that's indicative of the need for an entirely new line of car-based cosmetics products. Close to 41 percent of Chinese schedule sex as compared to seven percent of Americans. Perhaps condom makers cold go the route of "for that special 9:36PM moment."
Come on BBDO, this was supposed to make our lives easier! We liked when we could just create one ad and run it the world over.
Andrew at Puppetvision tells us it's against the law to perform puppet shows from windows in New York. Hrm.
Because somebody had to, BBDO New York did this off-colour Diet Mountain Dew spot in which the SWAT team executes a puppet bust.
Inadvertently sucked in, we felt pretty thrown (in a good way) when the shot zipped over to the green-suited guy holding the Mountain Dew. It was a little like how we felt when the Tanqueray appeared except it didn't take 10 fuckin' minutes.