When one thinks of beer, one doesn't usually think of island birthing itself from the sea 2 million years ago unless you're a beer advertiser that's already done a similar thing backwards or you're Corona who wants to illustrate how its Corona Beach was born. Debuting Sunday on CBS's Survivor Fiji finale, the spot, called Finishing Touch, was developed by Cramer-Krasselt and will begin with an erupting, undersea volcano and progress 2 million years into the future resulting in the pristine Corona Beach.
Following the initial airing, a 30-second version of the spot will air during programming including Late Show with David Letterman, Tonight Show with Jay Leno, Saturday Night Live and ESPN Sports Center over the course of the summer. It'll also be available online at www.coronagetaways.com on Monday, May 14...or right here on Adrants' Adgabber.
Exit10 created this spot for the American Lung Association of Maryland to discourage parents who smoke around their kids.
We've seen some provocative, bizarre and just plain stupid anti-smoking efforts in our time. This is probably the first occasion we've had to wince, though. Check it out.
If smoking is child abuse, then so were our mothers' Like a Virgin-inspired outfits, because those damaged our health in so many ways.
We really dig this classic spoof from the Harry Enfield Show about the proper execution of "advertisement breaks."
It's never too late to learn from the slickest society-shapers out there, of which the spot includes three: liquor, tobacco and child advertising in general. Put together, they're even more compelling.
And look - no colour or jingles! Beat that, Old Navy.
In an intriguing role reversal, a world of crash test dummies wakes up, gets ready for work and begins the workday by launching crash test humans down a path toward an immobile cement wall. It's all part of a Finnish Ministry of Transport campaign created by Publicis Helsinki to combat "the growing attitude problem amongst youth" or the rise of increasingly belligerent idiots called teens. The campaign's goal is to get kids to wear their seat belts
The beginning is oddly reminiscent of Jim Carrey's The Truman Show but we're thinking the ending isn't violent enough. If adver-death is becoming the norm, we'd expect to see far more blood and guts from these sorts of "wear your seatbelt campaigns."
To push TLC, its on-the-go flight update function, Orbitz gets behind YouTube in these ads which, if nothing else, show the perfect good-bye depends as much on the timeliness of your beloved's leaving as on your demonstration of suicide-inducing sadness.
Funny funny. We like how the gay one is labeled LGBT. It really led us to believe the spot would be racier than it was.
There's just something about the phrase "master of disguise" that dissolves us into giggles.
Grey Worldwide and Asabailey Viral Advertising put together an explorer-style "branded entertainment feature" (not viral) to showcase Tanqueray's adventurous new Rangpur gin. Created for the Globe Probe and set in mystery-ridden India, the show has an Austin Powerness to it that's inexpicably appealing.
Take a seat for The Hidden Lime Groves of Rangpur. It's actually almost worth it until the Tanqueray comes out of the snake basket and you realize that you just lost 10 minutes of your life to a gin ad.
In an effort to put all those overpriced, hipsteresque pussy vodkas back in their place, the grand daddy of vodka, Stolichnaya, constructed a 10,000 square foot traveling hotel and gave it a celebu-gasmic opening in LA May 2. With everyone from Bai Ling to Apple Guy Justin Long to ER's Shane West to Andy Dick to Devon Aoki to Bijou Phillips to James Blunt and even Paris Hilton who looked bored out of her mind, Stoli did the pop up store thing in high style. What, you expect more? There's only so much you can say about celebrities and LA.
You learn something new every day. For all these years we've been hand cranking our garden hose reel when we could have been lazily watching it neatly crank itself had we purchased a No-Crank Hose Reel. Thanks to the beauty of online video via YouTube, we now know we can be even lazier than we already are.
Now about the actual video that informed us of this wondrous contraption: it's weird. But, we'd expect nothing less from our friends over at Keta Keta who brought us the famed Make Love, Not Terror; Make Love, Not War; Vegas Red; the Israeli Holy Virals; the gay Holy Viral; the Koolanoo pool babe; the James Bond version of the Koolanoo babe; Network2's kinky voyeurism and the Propecia flying pool babe.
This particular video gives us a man who takes gardener out for a very gay day that's supposed to, perhaps, weird us out so much, we'll agree completely with the tagline, "There's a better way to make your gardener happy," and go run out and buy a No-Crank Hose Reel.
This new spot for Traveler's Insurance lauds the surgical reattachment of rabbit feet to their hosts following a growing public realization that luck means little when you've got good insurance.
Fallon, Minneapolis did the spot. The PR girl was quick to note the rabbits' paws were dyed with a vegetable base and that the American Humane Association was on set along with the frolicking little extras. Well, we're sure PETA is too busy with other things to decry the loss of a potential pro-bunny crusade.
We smiled a bit and reflexively clutched at the string of hoodoo chicken legs around our necks. Hands off, Fallon.
Here's a fun nod to Marvel's continued success over DC when it comes to transforming its comics into movies. Following Spiderman 3's $150 million opening weekend, Superman and Spiderman dish about who's got more comic movie muscle Apple vs. PC commercial-style.