Following the return of Heroes Monday night (which, by the way, packed into one episode what a normal TV drama would have stretched over an entire season making it intensely interesting), the IAC ran a commercial - which has been on YouTube for six months - promoting those cute little traveling Zwinky avatars and the launch of Zwinktopia, a virtual world devoted to the little digital creatures who follow you around wherever you choose use them. Because of the many request IAC has received from users who want to outfit their avatars with actual brand name clothing, the organization is working with brands serve that need thereby creating an ad medium along the way.
Continuing their Emerald Nuts twisted quirkiness, Goodby, Silverstein & Partners has launched Goulet Bars, a site on which Robert Goulet tells us not to believe "that silly nut company" which says he messes around with people's stuff while their asleep at the office. Rather, he has your best interests at heart and wants you to eat his Snooze Bar which will help you go to sleep, not finish your work and thereby lower people's expectations of you so you won't have to do a lot of work in the first place. Love that logic. Goulet rocks!
On the site, you can download some sweet Goulet lullabies to ease you into that work-reducing, afternoon nap. You can also check out the nutrition section which responds to Emerald Nuts' "propagandist" nutrition literature by countering "Health is a non-issue. As a regular Snooze bar eater, you will spend close to 90 percent of your life asleep so who cares what kind of shape you're in for that other 10 percent." Hmm. Now there's a diet worth trying.
The whole thing is the perfect anti-sell that sells. Or at least we hope it does. Trouble is, or own unscientific testing of Emerald Nuts versus big boy Planter's, sadly, leaves Emerald Nuts on the lower rung of the taste ladder. No matter. All we care about here is cool advertising and Emerald Nuts has it in spades over Planter's who can't sop messing with that iconic nut in a tuxedo dude.
Every once is a while it's healthy to have one's spelling ability tested. It's sort of like going back to high school minus all that clique-ish, cafeteria-style segregation or Mean Girls-inspired hatred. Helping us leave the high school years where they should be, Odwalla and game show champ Ken Jennings have partnered to create Be Soy Smart, a spelling bee site that tests ones spelling metal. We particularly like the tiny disclaimer at the bottom of the site which reads, "We're not saying Soy Smart will make you smarter, but it's a smart choice for vegetarian soy protein and Omega-3 DHA, an important brain component."
For a while, we thought we were looking at an update of Honda UK's kooky Hate video but no. It was a new campaign for Havaianas footwear with three spots that look like a kaleidoscopic, heroin-induced, feed your head-style trip through Alice's Wonderland but turn out to be nothing more than the dreams of feet. We like. After all, just how many ways are there left to sell shoes? The ads were distributed by Jun Group and can be seen here, here and here.
Any man who's balding will not want to watch this commercial for hair loss drug Propecia because it will make you feel like a loser who can't get the girl. Oh but wait. All this negativity is meant to celebrate the positivity of Propecia's miraculous ability to give you hair and, thus, get the hot girl at the pool. Created by Keta-Keta, it's filled with the company's classic convergence of sex meets quirk. It's the first of three videos to be released over the next few weeks
Teen media and marketing blog Ypulse has partnered with conference producer Modern Media to produce 2007 Mashup, a two day event held at San Francisco's Nikko Hotel July 16-17 which will explore today's "totally wired generation."
Explaining the focus of the conference, Ypulse Founder Anastasia Goodstein writes, "This event was born out of almost three years of blogging and building a diverse community of media and marketing professionals who all have something in common: an empathy for youth and a passion for reaching them in an authentic way -- whether that's through a marketing campaign, editorial content, a website or other technology product or face to face. If I've learned anything over the past couple of years blogging about this audience, it's that, yes, they are 'totally wired.' It's not that they write code or can take apart a computer (although some can), it's that this generation has grown up with the internet and cell phones and has integrated technology into their lives as naturally as the air they breath -- they're hyper connected, multi-tasking and incredibly marketing savvy."
Brentter points us to Coke's latest spot Endless Summer, courtesy of Singleton Ogilvy & Mather and Monkey Labs, Sydney. It reminds us of W+K's Happiness Factory and is a far cry from the benign but boring polar bears of early Coke ads.
We find it cute and wonderful but can't help wondering why the Coke droplets are cannibalizing one another. Don't they know it will eventually be them in those bottles they're so gaily clinking? Or is their leap into Coke bottles representative of an endless summer's cyclical nature?
Is this some kind of metaphor about the frothy continuity of life? Has someone at Ogilvy been reading The Stranger?
Does Mr. T ever age? Every time we see him, he looks that same as he did back in like the 1920's (or however long ago it was) when he did that A-Team thing. Now he's driving a tank to deliver a Snickers bar to some whiny-ass soccer player who's faking an injury. Rather than let the wimp continue feigning injury, Mr. T delivers his famed 70's-style "I'm gonna get you sucka" machisimo yelling, "If I ever catch you acting like a crazy fool again, yo're gonna meet my friend, pain," while throwing a Snickers bar at the shocked pretender.
Concord Litho is helping NBC with a promotion for the May 3 episode of My name is Earl. The promotion really stinks. In fact, it doesn't just stink, it stinks six different ways. It stinks so bad, NBC is going to make people stick their noses in the stink delivered courtesy of TV Guide.
Yes, during the May 3 "Laugh 'n Sniff" episode, NBC will prompt viewers with on-air graphics to rub one of six corresponding numbered boxes on TV Guide's scent card, which will release aromas connected to the My Name Is Earl storyline, including the smell of "a brand-new car," and the chocolaty-creamy signature scent of Oreo cookies who is sponsoring the episode. The stinky ads will appear in the April 30 issue of TV Guide.
Miller had Man Laws. Dial's got something different. If you're a man who's sick of all that metrosexual crap, is happy with your ape-like body hair and took a pass on the Philips Body Groomer, Dial has something for you, the Man Luge. It's simple. All you have to do is to avoid all the female-ish objects as you slide down the luge to total, complete manhood. And after you finish, you'll likely need a shower and Dial is there to help with its Ultimate Clean hair and body soap. Nifty.