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Oh look, Sony's got another Bravia Balls ad. Oops, sorry. Pardon our confusion. We're easily suckered by such similarities. When ever we see colored balls flying though the air we can't help but think of Sony's...uh...balls. But no. This isn't a Bravia Balls ad. It's a Nintendo commercial breaking Monday, April 16 introducing the Pokemon Diamond and Pokemon Pearl games.
Leo Burnett created the spot entitled Pokeballs which features children in a variety of different locations watching Pokeballs fall from the sky in anticipatory amazement. After Sony Paint, we were in the mood for another ball spot but, alas, this isn't it. Nintendo's got Sony by the balls now.
Last fall Crowne Plaza Hotel hired Fallon Minneapolis to kick up a golf affinity program along with the hotel's Invitational at Colonial PGA Tournament. The agency put an odd combination of golfers together such as David Feherty, Natalie Gulbis, Dan Jenkins, George Lopez, Lee Trevino, and Alice Cooper and filmed the results. Alice Cooper in a conference room talking about golf is just way, way out of place. But, it seems to work. There's several spots in the series. One can be viewed here.
Some print campaigns are just so odd they make you stop and look. This Killer Jeans effort is one such campaign. Touting its Immortal Jeans line, we've got a Disney Test Track/crash test dummy-style approach with the required auto babe. We've got the hipster base jumper and we've got a mine sweeper crew. Get it? Dangerous situations? Killer Jeans? Good. We didn't want to have to spell it out for you.
Bates Enterprise Mumbai created the campaign.
Beamvertising is back and bringing the Ninja Turtles to life outside the big screen.
For the Brazilian film Tartarugas Ninja, the beamvertised Turtles enacted a mini-rescue against a building, utilizing its actual dimensions, which made the show that much more realistic. We admit it came as a comfort to us to watch them in live action. We have always wanted them to be real.
Putting that reverse psychology argument to rest, Mt. St. Vincent University contends it worked for them -- and they have data to prove it.
Alongside Extreme Group MSVU launched Good Thing, a campaign that courts savvy new students by telling them not to attend the university because it would ruin their small class sizes and good vibe. Shirts were printed with "Seriously. Don't come here. We've got a good thing going."
Featured at Empire Theatres, a popular hangout, and online, early creative consists of sharp graphic design (1, 2, 3) then, later, more casual animation (4, 5, 6) instead of ho-hum study-on-the-lawn photos. Nice work.
Apparently future co-eds thought so too. Applications leaped 7.8 percent and visits to the site saw an 18.5 percent jump compared to the same time in 2005. Who'd have guessed disinterest -- even feigned disinterest -- is magnetic?
For only the second time ever, USPS customers can vote on a stamp. This kind of opportunity is reserved for the few and godlike -- Elvis was one such special occasion. This time we get to choose from 15 possible Star Wars options. The winning selection gets glory in mass production come summertime.
This goes in nice tangent with the R2-D2 mailboxes slated to populate post offices nationwide later this year to celebrate Star Wars' 30 year anniversary.
We enjoy the Jedi Shipping/Mailing Master theme on the USPS Jedi Master website. If the US Postal Service is going to go all the way with this thing, they might as well trick out local postal workers in Jedi garb. They can even burn open our mailboxes with light sabers. That would be awesome. We might vote for a stamp then.
While it's quite common to see people disappearing into their own world while attached to their mp3 player and busting dance moves they'd never do if they knew people were watching, we're pretty sure most don't strip while doing so. Unless. of course, they're the Sixteen Candles Geekish type like the guy in this video touting the beauty of Philips Bluetooth headphones which simultaneously connect to your mp3 play and your phone. Created by Isobar and Lukien, the video illustrates why it's best to pay at least a tiny bit of attention to your surroundings. It's also a brilliant demonstration of the product's feature.
With the advent of consumer-generated media and YouTube, Spring Break just isn't what it used to be. Or maybe this guy just didn't get any action. Either way, he did accomplish something during his break in the form of a video that spoofs a parody of the Dove Evolution video. Entitled "Campaign for the perfect facebook pic," Courtney Podvin undergoes the usual evolutionary transition with the end product ending up on his facebook profile. Insightfully, the video ends with the statement, "No wonder our perception of people on facebook is distorted."
To push its line of full HD LCD televisions, Samsung launches a Bordeaux print campaign on how the device can convert soap operas, soccer games and even the weather report into works of art.
The captions read "Even a [soap opera/soccer game/weather forecast] looks like a work of art."
Pretty but perhaps misguided. It's not often we've sought docile masterpieces for hours of mindless entertainment, though Vogue may beg to differ.
Props to AdPunch for the lead.
Last month we featured a very weird and very whacked video from Cleveland agency Brokaw which was celebrating its 15th anniversary. Now, the agency has sent us some of its real work for its client the Cleveland Institute of Art which we really like. It's five minute, stop motion-ish video created with a sketch pad and some minimal effects. After all, educational institutions aren't famous for spending big in recruitment advertising. The video is nicely done and the voice over does just the right job of smack talking the educational recruitment process without overdoing it. It even highlights many reasons why a college student would want to go to Cleveland in the first place. Top on our list? The Barking Spider.
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