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The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's still just a beer.
"Pirate Paper Boat" takes place somewhere French Riviera-like. A woman fails in her attempts to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.
It'd be a charming little piece if the ad stopped there. But it doesn't. They call it "Pirate Paper Boat" for a reason!*
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Some bra marketers, such as Wonderbra, love to tout the fact they help a woman look bigger than she really is. Others, such as Ultimo, are more practical and love to tout their product's ability to control what they've already got. Even in the most extreme circumstances like, oh, on several roller coasters at Allton Towers Resort.
Host Holly thanks us for joining her and a bevy of lingerie-clad ladies who illustrate how Ultimo is all about allowing women to enjoy "thrills without spills."
Ladies, do not attempt while wearing a Wonderbra. You will get hurt.
Vehicle mark Lancia partnered with the World Summit of Nobel Peace Laureates to demonstrate support Aung San Suu Kyi. The latter won the Nobel Peace Prize in '91 and has been imprisoned in her home country, Burma -- er, the Union of Myanmar -- for the last 18 years.
Suu Kyi is currently on trial; in the meantime, this video is seeking broader dissemination throughout Europe and the rest of the English speaking world. It's moving work that depicts past Nobel Peace laureates stepping out of cars and onto the red carpet. The last car opens to an empty back seat -- Lancia's way of pouring out the liquor, so to speak, for the absent Suu Kyi.
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86itjunk.com is a Canadian service that checks out your junk, gives you a quote and hauls it away on the spot.
The service sounds both parts filthy and boring, but instead of confirming our collective yech by going down the cheap-homemade-ad route, the company actually invested in a pretty good -- wait, no, highlarious -- campaign.
Charmingly taglined "Taking crap. It's what we do," three spots feature two increasingly lovable junk guys, which stay sane amidst the trash by doing guy things: engaging in potentially fatal bets, sparring with blunt instruments, and just generally destroying each other's dignities.
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In some sort of Mean Girls meets Teen Witch Meets Twenty-Something Ad Hotties, we have Chiat High. Yes, it's exactly what it sounds like; a bunch of primadonnas, a jock, a wimp, a collection of geeks and a love story with a happy ending. Yea, it's the high school cafeteria known as Chiat.
And you know what? This is the best representation of ad agency life we've seen in a long time. The primadonna's (account managers) prance with self-importance, the jocks (creatives) think they're better than everyone else, the tools (media) actually have heart but are afraid to express it and the nerds (traffic) get run over...over and over again.
Oh yes, some think this is yet another step down for a once great ad agency but we think someone's finally got agency life right.
And at Chiat, the lowly media planner scores with the hot AE. And there's absolutely nothing wrong with that at all.
Corona demonstrates how to make good use of the newspapers that've spent the last six months foretelling our economic doom, bleeding woe like a car crash we have to relive every. single. fucking. day.
And as for that BlackBerry that you no longer need because of ad spend-related job cuts? Here's what you can do with that.
Life's too short to throw our well-being out with the bathwater. Good chill material by Cramer-Krasselt, which also handled the media buy. Also impressively in keeping with Corona's longtime creative positioning: those lounge chairs, that sea, nicely-chilled bottle just within your reach.
Ahhh. We want beach.
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Handbag designer Rachel Nasvik promotes fresh wares with an urban Quest for ladies that lust for free stuff.
96 of her handbags were hidden in public places around NYC, filled with girly things like lip gloss, bobby pins and personalized playlists; as well as a note spouting the campaign manifesto: "You didn't find this bag, this bag found you." Lucky finders can keep 'em.
Rachel's Twitter is loaded with cryptic clues about where the bags can be spotted; her blog also sports images of discovered ones.
To strengthen the US Postal Service's online chops -- and give augmented reality technology some bonafide useful marketing implementation -- AKQA/DC developed the virtual box simulator.
Here's how it works: you print a little eagle off the website. (This is so the system knows how big your item is, relative to something else.) Switch on your web cam and launch the Virtual Box Simulator. Hold the eagle up to the camera until a virtual box appears, then toggle the size to best suit whatever item you plan to ship.
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In the "why didn't I think of that first category," comes this new ad unit from SocialMedia for JuicyJuice which allows people to tweet from within the banner. If people are logged in, their tweet will scroll up and appear on the banner.
Juicy Juice teamed with SocialMedia to place the ad unit on mommy sites such as BabyCenter and CafeMom. Different questions, "How do you stimulate your child's mind?" or "How important are vitamin-enhanced foods to you?" are asked.
As SocialMedia CEO Seth Goldstein notes, the tweets and corresponding hashtag extend the effectiveness of the banner saying, "The ad unit is paid placement but the additional impressions are effectively earned media."
Oh Twitter, how others continue to find ways to make money off your VC-funded back. Just how long are you going to let others rip you off before you realize you can't run on fume indefinitely?
Make sure you sniff some glue before watching this Sub Rosa-created video or Diesel's fragrance, Only the Brave. Or smoke some weed. Or, better yet, heroin. No, we're not advocating drug use. It's just that the trippiness of this whacked creation would likely be be far more enjoyable under the influence of something.
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