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There's something very odd about the word "mastication." Say it ten times and you'll see what we mean. It's like saying "both" ten times in a row. See? Anyway. Enough about the oddities of the English language. On to Trident gum which, with help from AKQA London, has created an interesting movie about, yes, mastication. And brain lobes. And mastication quivering. And pleasure, And lobal deflation. And Softeriationificationflavorization...uh...something about making the gum soft. And fruit recognition software. And...oh just watch the video.
Debates over the legitimacy of racecar-driving as a "real" sport aside, there's one sport we never get tired of playing: mouthing off, a pastime NASCAR leverages in the ads for its Busch Series races.
To add texture to this most stimulating of face-offs, the ad-splattered organization features talking heads on ad tees. Iron-on drivers trash each other, make fun of their over-the-hill future selves and call out sluggish competitors.
Credited to BooneOakley, the campaign will run on ABC, ESPN and ESPN2, FOX and SPEED, as well as during the Nextel Cup races. Prints and Internet banners will also be floating around in NASCAR-oriented publications and sites.
The ads are compelling enough to inspire us to buy a NASCAR shirt, though we'd be bummed if we stood around waiting for them to talk and they just ... didn't.
For the buzzkills who respond to trash-talk with "WTF, mate? Got something to prove?!", NASCAR prepares the perfect slogan: Hell yeah, fucktard! "We've got something to prove." We added the first part, but we know that's what they meant.
OK, This is guaranteed to make you laugh. Bathroom humors always does. Oh, don't pretend you think fart jokes aren't are funny. We're not believing it for one second. We are biologically programmed to laugh at this stuff. Though each one of us has seen fart jokes delivered in every way imaginable, we still laugh at them no matter how they come. This one, though, is truly a classic. For some reason, Air Vigorsol wants us to associate its Air Action Vigosol breathe freshener with...get ready for it...a farting squirrel chipmunk who saves the forest from fire. Squirrels Chipmunks? Power farts? Breath freshener? Oh how some marketer's minds work. Winter has come.
Complete with full blown faux rock band returning after a 25 year absence, behind the scenes-style video and a "hit single," the folks over at ihaveanidea are promoting their upcoming Portfolio Night in style. The band, Burn Back, was popular back in the day but disappeared because they "weren't getting enough respect." Now, they're back to help push the organization's annual world-wide portfolio review during which top creative directors the word over will review the portfolios of aspiring creatives eager to get into advertising. It all happens May 3rd in 28 cities across the globe. Get your portfolios ready people!
It's a fair statement for us to say, for the most part, we've never found an online game we've really liked. In an odd and twisty bit of word play for us, a game called I Never has become an online game we really do like. Created by Kansas City-based Sullivan Higdon & Sink for Houlihan Restaurants, I Never is a drinking game (well, a virtual one in this case) where one person asks another ten questions and it spirals from there.
SHS's John January explains, saying, "Players can invite their friends to play I Never and can choose from questions we wrote or questions they make up themselves. Following on the heels of this email will be an invitation to play the game. Each time one of us chooses to submit answers the rest of us will be notified. You can wait for a couple of people to answer or you can watch as each person answers. Whatever floats your boat. The stories are optional but they make the game better."
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Genevieve at VLAN points us to this effort to win Baltica beer drinkers on the metro. Maybe we're delusional but there seems to be something totally sexual about the way the beers are perched. Like ... do they move?
We suppose the reason we like commercials from other countries so much is because we'd never see them here in the States. Whether it be differing politics, culture, humor or sexual openness, they're always different. Always fun to watch. That's the case with this Dutch commercial for insurance company Centraal Beheer which takes place inside a prison and shows the interplay between a seasoned guard and a rookie.
The thing ends in perfect hilarity but the whole premise is one we'd likely never see in the States simply because, shocker, it would be wrong, dammit, wrong to taunt the "residents" of a prison. The PC police would be all over this one.
Green is hot, with everybody from Lexus to New Belgium promoting environmental initiatives. To keep apace, Ford of Europe launches an interesting campaign to promote vehicles powered by Flexifuel, a fun little term for bio-ethanol.
Sentimentally pinned "For the Next Generation," the effort features images of "ecologically sensitive animals all on the verge of birth," using a motherly touch to remain anatomically correct and imagine the insides of mothers without actually invading animals to create them.
The work is lovely but there's something completely bizarre about using fetuses to sell fuel. Well, stranger pairings have happened. AdCritic.com wryly notes it'll definitely win the hearts of Pro-Lifers.
The campaign kicks off in Sweden.
We dig this new effort by Xerox to get relevant again. Leaping headfirst into Web 2.0, they launch Frugal Color, which encourages "[putting] the fun back into fundamental fiscal responsibility!" It also lends some wise advice -- you don't need to spend money to make money, you just need to look like you do.
To somehow illustrate that, Frugal Color includes a virtual goat, a diversion maker and an acronymator. Weird viral would-be's a la Office Space and The Office are also located at Extreme Offices. The video is so damn funny we watched it three times to get the full effect. (It is one of those nights.)
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Macy's just launched a campaign designed to harness the power of WOM on eight campuses nationwide. The pilot brand is American Rag, and students are the vehicle.
American Rag enthusiasts were chosen as brand ambassadors to promote a contest at their respective schools. As they walk around all ragged-out, they encourage peers to design a print for the brand. The goal is to create foot traffic at Macy's stores located nearby.
If American Rag wants to succeed it would do well to change its name. There's already an American Eagle and an American Apparel, both of which pretty much own the niche Macy's is shooting for.
Plus, something about it makes us think along the lines of Jordache, Mossimo and other hopeful big-brands now confined to big boxes.
But hey, in the end the co-eds will decide.
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