Molecular and Carat Fusion have put together a site called Run Easy for Reebok. The site allows runners to enter and share their favorite running routes as well as discuss routes in a forum, view run route images and listen to play lists people have created for those routes. The site is smarlt designed and allows for the traditional use of the back button unlike most overly designed Flash sites. They get points alone just for that. Check it out. We like.
Our friends over at Duval Guillaume in Antwerp have created another intriguing piece of creative for Brother's Inobella printing technology. Three guys dressed in colorful suits babble on endlessly in an existential-ish manner about mindless topics at a bar late at night. The tagline? "Colors that stay longer." Get it? We thought so. Take a look at the spot here.
Following its long running strategy of attracting men with the most powerful aphrodisiac, women, and its latest Bom Chica Wah Wah theme, Lynx, with help from the Lynx Mynxes, has launched Lynx Players and the Bom Chicka Wah Wah Rally - some kind of flirting contest. Anyway, it's all about bodacious babes and Florida sunshine. Oh, and, apparently, some deodorant gets sold along the way.
For their ongoing Want 2 B Square campaign (whose Boy Meets Girl video we're still fawning over), Scion throws out the last of its six worlds, The Beat. It's music-themed and contains a Dance Dance Revolution-type game, which we like but are ashamed of liking.
We've grown fond of Want 2 B Square and are even starting to think the xB's aren't bad on the eyes. But sentimentality aside, Scion has done a good job of using alternative forms of marketing and subculture inclusions to push the weird customizable vehicle. Which is more than what we can say for some.
This is a really nice retrospective of Porsche's racing history. Firstborn and Carmichael Lynch have created new website for the Porsche Cayenne that contains a video which highlights the automaker's Trophy Girls who narrate the video and talk about their past involvement. A nice piece of work.
Some things are creepy and then there's just cringe worthy gagginess. Keta Keta is up to its tricks again, this time for 21clips. This guy gets much more than a birthday cake for his 21st birthday.
Boston Legal has always been a particularly good show, even if it has become so by positively highlighting some characters while treating others as lame ass idiots. One has to feel for the plight of Mark Valley's Brad Chase on the series who's gone from formidable fixture of strength of bumbling buffoon spending no time in the courtroom and the entire last episode stuck in an air vent. And for Julie Bowen's Denise Bauer who's gone from ass-kicking, intern-belittling powerhouse to sappy second string softie. Even Rene Auberjonis has taken a back seat at crane Poole $ Schmidt.
We really dig Rethink, Canada's clever means of paper-passing for the 2006 BC Fencing Championships. Instead of boring us all with ads of padded men parrying in masks, the go-getters slid discs onto car antennas to make them look like fencing swords.
That makes us ALL fencers! Now excuse us while we tear our own antennae off and play Inigo-and-six-fingered-man with them.
We like KFC decently enough but, post in-house rat-race, we just can't swallow the idea that KFC Bowls take the top spot in product awareness and most memorable launch, according to Schneider. Well, maybe we can. We're aware of lots of things that appall or just plain rub us wrong.
Following the launch of its toilet bowl-based free wireless broadband internet access offering, TiSP, Google just struck a deal with Echostar's Dish network to provide an auction-based ad sales system. The system will allow for placement on 120 cable nets and offer second by second commercial ratings. Advertisers will make CPM bid buys through existing AdWords account across the 120 networks by daypart or have the system spit out an automated recommendation based on provided demos.
Tying into Echostar's set top box and using commercial ratings, Google will provide bid details, placed ads, ad viewership and performance by network all withing 24 hours. Bypassing all the ratings foolery in which the industry is enmeshed, Google hopes to bring true value to inventory by supporting it with tangible numbers. Big names such as Intel, E-Trade and 188Flowers have bought in for early tests.
Google has made and will continue to make mistakes as it follows its path towards world domination but we have to give it to them for cutting through all the crap and, as Nike has always said, just doing it.