Mattres Maker Solves Our Obsession With Staying Awake

select_mattress.jpg

Damn. Now we're going to have to stop ordering those Venti, no fat, extra shot, no whip, lattes that keep us awake all day and take mattress maker Select Comfort's advice and just go buy one of their beds instead. That's what this McKinney-created commercial is telling us while it gleefully pokes fun at our insanely super sized efforts to stay awake each day. With the tagline, You Can Cure Tired," the campaign urges us crazies to stop spending millions on caffeine and just, well, go to sleep. On a Select Comfort mattress, of course. The campaign, which includes a second spot began airing yesterday in seven markets including Minneapolis, Indianapolis, Kansas City, Orlando, Tucson, Tampa and Denver.

by Steve Hall    Mar-30-07    
Topic: Campaigns, Commercials, Good, Television



Playful Hospital Room Delivers Serious Message

healthTEDDYBEAR150.jpg

We're late getting to these but these Ministry of Health in Portugal ads created by McCann Portugal are great. The imagery is fun and playful but the message is very serious: don't screw around with your health. Be sure to monitor your blood pressure and cholesterol level before it's too late.

In one ad, we see a huge teddy bear dressed as a doctor with a inflatable giraffe/nurse in a doll room attending a sick woman. In the other one, a man is alone at night in an emergency room made with Lego. See both ads here and here.

by Steve Hall    Mar-29-07    
Topic: Campaigns, Good, Magazine



Men Speak Blunt Truth in Book Campaign

average_american_male.jpg

The Silly Girl points to a set of hilarious videos which promote the Harper Collins book The Average American Male by Chad Kultgen. In the videos, the usual scenes between male an female take place (woman tells man she loves him, man shocked at dinner bill, man put in awkward position when girlfriend's Dad wonders when he will propose to his daughter) but rather than the men in the videos responding as one might expect, they respond more truthfully than many might like to think.

by Steve Hall    Mar-29-07    
Topic: Good, Online, Video



Ad Display No Match for Bouncing Boobs

wonderbra_boobies.jpg

We already know that Wonderbra likes playing with the space between magazine pages, and they've taken that concept outdoors. This scrolling display can't seem to do its job because of all the, uh, baggage on Wonderbra's well-endowed model. Clever. Maybe Viagra or even Aussiebum should start paying attention, considering this isn't the first of the bra company's campaigns that can go both ways.

Do you know what kind of bra ad would really catch our eye? A dramatic expansion, a violent pop, and mass hysteria. Are you paying attention, Wonderbra?

by Angela Natividad    Mar-29-07    
Topic: Brands, Good, Outdoor



Beatbox-Style Laughter Pumps Comedy Festival

melbourne_comedy.jpg

Who knew random laughter could be randomly mixed into a beatbox-style commercial? Well, the folks behind the Melbourne International Comedy Festival which will be held April 4-29, that's who. They even tied it together nicely with the tagline, "With comedy, timing is everything."

The commercial was created by Grey along with DJ Nick Thayer who mixed together the laughter of 50 people to create this beauty.

by Steve Hall    Mar-28-07    
Topic: Commercials, Good



Jim Beam Bimbo Makes Men Happy

jim_beam_girlfriend.jpg

Jim Beam has gone all beer babe on us here with a newish commercial that offers up the perfect girlfriend. She doesn't mind if you are fat or have back hair. She will like you if you watch a lot of football and won't mind if you leave her at home and go out with the guys all the time. She doesn't care if you don't buy her flowers and she has no problem with you going to the strip club. She truly understands your needs. What this has to do with selling bourbon, we have no idea. And, if there were such a girlfriend as this girl, you can believe you would be doing none of the above but rather ravishing her on the couch as she blathers lovable platitudes even as your happy ending is achieved in a paltry 30 seconds..

by Steve Hall    Mar-28-07    
Topic: Commercials, Good, Racy



Onion Goes Audio/Visual, Dewars Foots the Bill, Deep Focus Blogs

onion_news.jpg

Watch out, world - the Onion, our news source of choice, is leaping from the written word and taking on CNN with its own newscast: ONN, "faster, harder, scarier and all-knowing."

The Onion's Sean Mills gets strangely sober in his effort to explain: "[Comedy Central and Saturday Night Live] are parody shows, and this is serious news," he says. "There's no studio audience, and no one's in on the joke. What we are trying to create is a broadcast-quality newscast on the Internet."

more »

by Angela Natividad    Mar-28-07    
Topic: Agencies, Good, Online, Video



Mirror Ad Appears, Disappears, Appears, Disappears, Appears...

bathroom_mirror.jpg

Here's an interesting combination of vanity and technology in the form of a mirror that displays ads except when you look directly into it. How nice. It's a mirror when it's supposed to be a mirror and it's an ad when it's supposed to be an ad. And it's distracting too. Annoying enough to make you look. Polite enough to let you look.

by Steve Hall    Mar-27-07    
Topic: Good, Outdoor, Poster



Amphibious Creatures Handle Denver's Water Needs

lobster_hands.jpg

To explain why Denver Water workers are so adept at handling the Mile High city's water needs, Sukle Advertising & Design went on a reconnaissance mission inside the bowels of Denver's water operation and found the answer. Apparently, Denver Water workers are amphibious creatures and Sukle decided to feature them in a new print campaign. See two more version of the print ads here and here.

by Steve Hall    Mar-27-07    
Topic: Campaigns, Good, Magazine



Land Rover LR2 Commercial Comes With Volcano Documentaries

lr2_new_land.jpg

To create a commercial for the new Land Rover LR2, the creative team from Y&R Irvine traveled to Hawaii to shoot the spot near an active volcano. In a nod to Hawaii's Big Island gaining 32 acres of new land each year from lava, the spot's tagline became "Where ever there's new land, there's a new Land Rover." While in Hawaii filming the commercial, the creative team spent time with locals learning about the God Pele and made three short documentaries about Pele and the volcano which you can view here, here and here.

by Steve Hall    Mar-27-07    
Topic: Commercials, Good








Stanton Optical


Featured FREE Resource: