Coolz0r draws our attention to this Post-It ad that reminds us a lot of this ad here. Ironically, it might lend the leery a bigger excuse for staring down yonder instead of encouraging them to aim for eye level. We know we were staring, but that was exclusively for research purposes.
The ad is running in South Africa and was made by The Jupiter Drawing Room.
We have this running theory that movies like The Exorcist are scary because they feature children in eerie and unnatural postures.
That's probably one reason why our fragile senses were so frayed by this campaign for Stolen Childhood, which in a manner most creepy drives home the tagline, "Sexual abuse of children is usually by someone they know." We'll never again be able to pick up a crayon or watercolour drawing without feeling a leap in our chests, looking for that subtle warped characteristic betraying lost childhood.
Ads by Grey out of New Delhi.
Over the weekend in Times Square, the Kleenex Let It Out campaign in which people let their emotions out while Kleenex films them was infiltrated by Greenpeace which is irked Kleenex manufacturer Kimberly-Clark uses "ancient growth" forests in their tissue products. Greenpeace activists, posing as distraught individuals complained about Kimberly-Clark's apparent deforestation tactics while Kleenex PR people had nothing much to do except let it happen, even when some activists unfurled a banner for Kleercut, Greenpeace's tree hugger effort.
It's classic surprise marketing at its finest. After all, what could Kleenex people do? The entire promotion is all about providing people a platform to air their grievances. If you are concerned about a company's supposed less-that-nice use of foresting techniques tan what better place to air the grievances that on a couch to an understanding listener. Or at least one that's supposed to be understanding.
Remember that supposedly authentic authorized biography of Howard Hughes written by Clifford Irving that turned out to be a hoax? Neither did we until we visited Wikipedia but now the whole affair is a movie starring Richard Gere. Opening this weekend, the movie is getting some kitschy promotion from Deep Focus which created a site called People for the Advancement of White Lies on which various videos of people telling white lies can be viewed.
Even though the real Clifford Irving is still out there and wrote several successful books following his conviction for his Howard Hughes hoax, it's gotta suck knowing that one terrible part of your life is going to be up on the silver screen for all to see. The dude was probably happy with it remaining a distant...even forgotten, memory.
In a departure from the usual approach to dinner entree advertising in which happy human faces are inter cut with perfectly staged close up shot of the food, Canadian boutique agency John St. with help from Curious Pictures has launched a new commercial for Maple Leaf Foods. In this commercial food still takes center stage but it also takes on a life of its own marching across the counter top in parade-like fashion.
The spot was created using the same approach Curious Pictures' Stefan Nadelman used to create his "Food Fight" short about the history of warfare. Nadelman explains, "I shot high resolution stills of all the food, props and environments at different angles and configurations, removed the backgrounds in Photoshop, and then brought them to life in After Effects." Looks good to us.
On a local billboard, a St. Cloud, Minnesota radio station promises its morning show is so good it will crack you up...literally...with "Great Thongs All Day." We'll take the thongs. We're not to sure about that crack though. We're sure the Mothers Against Exposed Thongs cause group will be on this one in no time.
We've always loved Ripley's Believe it or Not and this campaign for the show, hosted by sloppy seconds Superman Dean Cane, leaves us with a sense of validation. We're not the only freaks out there. We're not even the worst-looking. And that's nice. Work by TBWA\Hunt\Lascaris, South Africa.
Is it safe to use the word "freaks" anymore? There's probably a PC variant that's escaping us right now, mainly because we don't want to come up with one out of worry we'll have to use it. If you can think of one, you deserve some 100 calorie cakes.
Because there's nothing like the ugly awkward suffering that composes puberty, and maybe because "puberty" happens to be a loaded and funny word to say, MTV makes its first leap into the mobile universe with a set of 11 characters who, in their collective uncoolness, make up Puberty.
Created by Clay Weiner and Hornet with the help of WDDG out of NYC. Suggesting the characters may be an allegory for the everyday, Clay notes, "Puberty, as painful as it was, proves in hindsight to be a pretty apt metaphor for life. But the cruel truth is that you never get over it. No matter how old you get you still get pooped on (Doo-doo), you always wish you were more mature than you are (Pubes), you always think you have a big butt (Booty), and they'll always laugh at you for sticking out of a crowd (Boner). As bad as Puberty is, adulthood is worse."
We're just making that discovery ourselves. But hey, at least now we don't have to worry about getting stuffed into lockers, and it's been a long time since we last wet the bed. Check out the cast of Puberty here and see the promos.
We've since relegated Hostess to the banks of childhood memory along with Pixie Stix, Kool-Aid and other non-food food, but we actually did swoon when we saw this promotion for their new 100 Calorie Packs.
Plug in your Calorie Pack preferences and the 100 Calorie Crooner will sing a song that sits somewhere between the Beauty School Dropout scene in Grease and Sinatra's last live rendition of Strangers in the Night.
The denigration in standards from Sinatra to Grease to the 100 Calorie Crooner didn't escape us, but the gaping void left by lack of class is nothing that can't be filled with three mini-cakes (at 100 calories total! Come on).
The odd hats at ATTIK hustle us back to Want 2 B Square, a macabre interactive world meant to promote the equally macabre (design-wise, anyway) 2008 Scion xB.
Like any interactive world there's a lot going on, a lot of which we've already covered (1, 2). But we did see something new we really like - this video entitled Boy Meets Girl. Directed by Sean Donnelly of Anonymous Content, two square-headed kids play "I'll show you mine if you show me yours" and instead of baring warped genitalia (as expected) they flip open one another's heads and explore the contents.
In the same twisted way that one could look at Secretary and call it "a gently bent love story," one could say Boy Meets Girl blithely expresses the innocence and exchange in that first boy/girl encounter. Gently bent, of course. We dig the campaign more and more.
Enough to nail a Scion? If they keep wooing us like this, we'll get there.