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We'd never see this in America because...oh heavens, the innocent eyes of children would be so horribly tarnished but in Italy, fake orgies inside a car parked outside a sex shop is just fine. For Erotika, Milan agency Virus created stickers which simulated a steamy six person orgy and affixed them to the windows of a car. You can wallow in the creation of and reaction to this stunt in this video.
We're not sure the mid-90's style baggy, pleated pants the guy is wearing in this video are as intentionally spoofy as the rest of the site but that's besides the point. We're not talking about fashion here. We're talking about an agency that thinks viral marketing is fleeting and unproductive and has pioneered something much better: Disease Marketing. Yes. "Why settle for a harmless virus when you can get a full blown disease," says the trouser-wearing agency dude.
Minneapolis-based Kruskopf Coontz, calling itself "the face of disease," promises its disease marketing can lift brands to the level of emphysema: incurable and impossible to ignore. And that's not all. After introducing its "The New Viral" approach, Kruskopf whisks us away to its brand new website with an intro that brings together the finest, most complete collection of agency bullshit including B.S. Central (scroll all the way to the right), a video section of their site that gleefully tears apart the industry's obsession with awards, pointless philosophies, 25/8 dedication, its people, pontificating press releases, street cred, hipsterificness, base touching and the idiotic, self-important use of cell phones.
While perhaps extremely pessimistic to think this way, these Court TV commercials (one, two) for the net's John Waters-hosted 'til Death Do Us Part scripted series about spouses plot the death of their life partners will resonate with anyone who's been married for more than three years. They make their point perfectly.
It's not enough to reach purchasing audiences anymore; we also need to keep one eye open for bloggers and online opinion-makers who increasingly make or break the success of a campaign. Still, few marketers will admit it's the bloggers they're targeting, much less shoot directly for them.
An Adrants reader points us to this fresh DuPont campaign called DuPont stories. Created by the interactive media futurists at Denuo, the videos are set up like a science class to illustrate the relevance of DuPont in everyday life. They're narrated by former Rocketboomer Amanda Congdon - looking hotter than ever - garbed in a lab coat who, oddly enough, isn't removing it, tossing her hair or making come-hither Freudian slips as the tale progresses. (After all, it is Amanda Congdon.)
We don't know if that's good or bad but we like that the series doesn't try leveraging the camp or slapstick humour characteristic of the standard viral. We feel like we learned something (watch Glass Houses, it's awesome). We feel enriched but somehow still not bored. By gad, could it be that viral trollers aren't monkeys after all?
This commercial isn't in English but that hardly matters. The message is clear. Most women can't find anything to wear in the morning but those that do get all the attention from their office mates. While we're not sure not finding something to wear in the morning is actually a bad thing, we like the direction in which this commercial went with the notion.
Make the Logo Bigger doesn't like this goofy new Dairy Queen spot in which three people enjoy the chain's Flamethrower sandwich countering all the YouTube LMAO/LOL love it's getting by wondering if there's an acronym for "annoying out loud." Oh wait, there is. It's AOL but that's an entirely different story altogether. Anyway, we love Bill from Make the Logo Bigger but we have to disagree with him on this one. Sure, the spot is horribly over the top but it's also absolutely fuckin' hilarious! And, it's so unlike everything else out there, it jumps right off the screen and screams, "Notice Me! I'm A Commercial!" We noticed. We like.
Being blatantly stereotypical for a moment, we know cars seem to command a certain level of love from guys and it's not usually the women who become so enamored by them they do crazy things like flash a car with their lingerie-clad bodies. However, the Porsche in this commercial is the lucky one from the look of its rear spoiler. But, wait. There may be some anatomical incorrectness here or, at least some lesbian love considering most cars are referred to as "she" making this car's "reaction" a bit odd to say the least. But in this day and age of fluid sexual orientation, who's to judge?
Described as a site for "cultural creatives" who "share common attitudes and value life-long learning, self-actualization, authenticity, idealism, activism, a global perspective, ecology, the importance of women, altruism and spirituality," the just-launched Personal Life Media promises to give people a place to find content about relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity among others.
Created by well-connected ad:tech Chair Emeritus Susan Bratton and Rhapsody creator Tim Bratton, the site will offer fifteen weekly audio shows which can be heard online, subscribed to via RSS or accessed through iTunes. The focus will cover personal as well as business issues. Citing the fact most podcast content today is "either tech-oriented, comedy, sports or other content focused on 18-34 year olds, re-purposed mainstream media content or poorly produced amateur junk," Personal Life Media CEO Bratton says she hopes to fill a void with personal-focused information on green living, money, motivation and a healthy collection of information to improve one's sex life.
Also a part of the site are topical blogs written by the show hosts as well as other contributors. Personal Life media will support itself with ad revenue and offer a revenue share model to its hosts and bloggers which it plans to expand by soliciting topical ideas from anyone who has a great one.
In a witty nod to increasingly skeletal celebu-rexics like Nicole Ritchie and others who enjoy inserting food in mouth only to puke it up three minutes later, Grey Australia, in a follow up to their Paris Hilton Ocean Spray Colonic spoof, has created a commercial introducing an Ocean Spray drink that even a 98 pound weakling can enjoy.
There's all kinds of time-wasters people can play online and there's innumerable ways for people to win money. There's also hundreds of mindless advertising awards show that offer up nothing more than pretty statues to collect dust in your office. Why not combine all this into something that's fun and involves people outside of the industry as well.
Dubbed existential advertising, Lost (the site, not the show) is a place where people can join, invite others and get creative in doing so. Instead of link-begging (which is all we're up to at this point, sadly), players are urged to come up with creative ways to invite people to the site. For each person that accepts an invitation, the inviter gets a point. If they don't get any points withing a 30 day period, they lose and they are out of the game. If them win, they get $5,000. Give it a try.