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Spicing up the laundry detergent category, UK agency Bartle Bogle Hegary has created a visually interesting commercial for Unilever's Persil. Dubbed Persil small & mighty, the detergent is concentrated and it's tagline promises "Small cap, mighty results." Narrated by a small boy who explains how his mother pours the detergent into the was which results in a "ginormous firework," the commercial does, indeed, explode with color in front of a stark, white background.
It's certainly exciting and we wonder if our black and tan wardrobe needs a bit of spicing up after seeing this colorfully orgasmic clothing explosion.
If you're a caveman (no, not the Geico caveman because you, my friend, would somehow think this is yet another slight on your kind) and you're eating a "Half Chocolately, Half Candy, Half Crazy" Vertigo bar from Topps Confections, you might want to keep your arms close by. The campaign, which kicks off March 19, was created by Duval Guillaume New York and will air through May 28 on Nickelodeon, Cartoon Network, ABC Family among others. Here's a look at one of the four :15's.
Nike is less shoe purveyor than societal tastemaker. With symphonic float like a butterfly, sting like a bee undercurrents, their marketing work consistently defines our image of victory and strength-oriented aesthetics. They even turn breathing into athletic art.
Nike's especially good at throwbacks and mash-ups. We're old-school Rakim fans so we're pretty taken with this web-only spot for Nike Force, entitled Force Heritage.
The lovechild of R/GA and Stardust Studios, the spot showcases 25 years of Nike Force ad history with a Rakim-laced custom track from creative director Alex Moulton and composer Mike "G:Neu" Genato of Expansion Team.
It takes a special kind of touch to make Air Forces appealing; we were never fans of the shoe. But it has lent itself to a lot of evolution and playful cultural design. We kind of wish the spot played more with that than with the usual sweaty basketball player mishmash.
Nonetheless, the spot's delicious. Look at us, look at us, we're gushing like head-bopping break-dancing groupies back in grade school. We'd act on the feeling except at this point in our lives we'd probably break our tailbones. Better to just bob.
If you've ever wondered why it's so difficult to trademark your taglines and copy points, look no further than a site called Trademarked Sentences, a growing collection of hundreds of corporate taglines. But simply listing them would be boring so the creators of the site have added a tagline poetry maker and a trademark trivia game.
In the words of marketers the world over, the creators describe the site, saying, "You deserve a break today. Leap ahead and Think different. The website is... Rewarding. Very, very, very rewarding. THE POSSIBILITIES ARE INFINITE. Use it for all it's worth. because We bring good things to life." Indeed.
To put past petty tiffs in proper perspective, Greek station Galaxy 92 put together a set of print ads called "DOGMA" with help from Lowe out of Athens. Each features a country-traumatizing dictator bearing features of a beloved pop icon, coupled with music-related manifestos rich in iron-fist conviction.
Be-fro'ed Hitler at left soberly states "Black people are the future of music," while Mao Tse-Tung spouts, "Hard rock is the real cultural revolution." Stalin, of course, says "I bless America for rock n' roll."
It would be nice if cultural and political differences could be solved with music. We could all have smoked pot and fileshared, thereby potentially saving a lot of lives, ammunition and time. Thanks to Creative Criminal for bringing the campaign to our attention.
If you've ever harbored a politician payola fantasy or simply wanted your vote to count, Hillary Clinton gives you the Count Every Vote Act, her (hopefully) viral attempt to turn every American into a foot-stomping, vote-seizing "citizen co-sponsor" - not for her campaign but for the right to vote itself. (And don't forget to send to a friend.)
Well, it doesn't take a marketing douche to say it's always nice to have the addresses of several thousand online supporters on file and at the ready for a slew of e-mail blasts pre-2008. ZDNet notes, "The Clinton 'I need you to be my legislative co-sponsor' exhortation recalls the Web 2.0 cliche 'users are in control.'"
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Apparently Italy, Adrants and the dependable folk at Caffeine Marketing share a palate when it comes to coffee. Here's a coffee campaign that draws our attention in a way no Folger's ad ever could. Copy reads, "Italy's favorite coffee."
For Lavazza of Italy, ad photographer Eryk Fitkau marries the heady effects of raw, unadulterated coffee beans to equally intoxicating raw flesh. We're being sucked into the texture of the ad as we speak. We can almost smell it.
Oh ick. Coffee beans are oily. Romping around in them must be even worse than sand. And the smell! God the smell!
We've been focusing too long. Check out a variation of the ad right here.
Have you ever wondered what life must be like as a lonely pedestrian traffic light? No, neither have we but Snickers has in what appears to be a commercial for the oh-so-gooey, rich-and-chewy, homophobic but not homophobic Snickers bar. There's nothing like dueling colors livening up the hood with a little street fighting.
We like to think of street art as advertising that pushes back. After all, even graffiti's got its own idea to sell.
Wooster Collective points us to some paste-on street art by Mike Newton, who says, "I noticed how the police would move the homeless from street to street, doorway to doorway around the town. This gave me the inspiration for my latest piece 'removing me won't solve the problem,' a kind of twist on the removal of graffiti."
A similar campaign we once conducted also involved reintroducing absent social pariahs to their natural environments. But we don't think our parents were super thrilled when we wandered into the kitchen wearing Mom's "Like a Virgin" outfit during Pops' business dinner. We bet it left a lasting impression, though.
Continuing what we started in New York on Nov 8, yesterday Adrants and BDI held the second Ad Industry Diversity Job Fair and Leadership Conference in San Francisco, hosted by the Academy of Art in conjunction with BIG. Local and nationwide entities including Google, Modem Media, Draft FCB, Dieste and T3 (The Think Tank), showed up to trade paper with giddy be-suited candidates.
The set of pews and the wide church like set-up served as a good backdrop for what could be both parts keynote and sermon.
Larry Harris, EVP and Director of Integrated Marketing at DraftFCB, made a straightforward delivery on topics we expected to rise to the surface: the disparity of diversity in our industry, the changing face of marketing in the face of new media (iPods, internet, mobile phones, chip-reading billboards) and the importance of knowing what you want before leaping into the wild blue yonder. He also told an awesome story about how he infiltrated agency execs by pretending to be a message boy. "They let you right in!" he exclaimed.
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