Levi's Promotes Old Jeans with Programming Throwback

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With asymmetrical seams (sewn by hand ye old indentured way) and copper rivets, Levi's Copper jeans allegedly hark back to the first jeans ever. To promote this hat-tip to history, Ogilvy One, Singapore also takes a nod backward with a pure HTML-written site.

Using archaic inconvenience to promote user interactivity, oversized imagery elicits scrolling in all directions. Copper trivia pops out of the dirt in old-school info windows and facts on the jeans appear in drop-down menus starkly interspersed across the huge denim-and-dirt backdrop. The usability and aesthetic annoyances that come with vintage web design nipped more than once, but we dig the creative effort.

If you're so inspired that another day without Copper jeans will kill you, print out a life-sized PDF to try on. We've never worn PDF before and we can't wait to show all our friends.

Thanks to Richard Ho of AdCritic.com for the Levi's Copper info.

by Angela Natividad    Mar- 2-07    
Topic: Campaigns, Good, Online



Fetish for Manatees? Get Your Fix and Thank Conan

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When in television, it goes without saying you might run into some odd policy meant in some way to protect you from The People or The People from you.

This is exactly what Conan discovered when he joked in passing about the existence of HornyManatee.com on air. An irate NBC called to let him know he can't just mention a site that doesn't exist, and now they have to purchase HornyManatee.com.

So that's exactly what they did. And instead of just redirecting it to NBC per the quid pro quo, they thought, why not pull out all the stops? The results make a good ice-breaker and they even managed to tie it to a cause, because you know how much people love cause-oriented consumerism.

Take the fetish tour for a complete manatee explosion.

That was disgusting. Forget we said that. In other news, and this is totally off-topic, we just found out that right whales have testes that weigh over one ton. HornyWhale.com, anybody? Wow, we've totally succeeded in grossing ourselves out. This is a new high. Or low.

by Angela Natividad    Mar- 2-07    
Topic: Celebrity, Good, Online, Spoofs, Strange



College Campus 'Recruitment' Campaign Remembers Holocaust

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Calling attention to the nastiness of the Holocaust for the University of Colorado, Boulder's Holocaust Awareness Week, is starkly dark campaign, created by TDA Advertising & Design, that reminds us of the horrors that time brought. From freakish experiments on the body to pressure chamber torture to showers of gas, bulletin board postings, door knob hangers and shower hangers slap students in the face with this message of remembrance. A radio spot featuring a sickly twisted fairly tale accompanies the campaign. There's nothing pretty about this campaign and that's as it should be.

See the campaign components here and listen to the radio spot here.

by Steve Hall    Mar- 1-07    
Topic: Good, Poster, Radio, Specialty



Stylized Running Partner Center of Asics Footwear Campiagn

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We like these stylized print ads that are part of a new campaign for Asics footwear. We like the photographic effect and the attention it commanded when found browsing thorough the sea of fashion ad sameness in the March issue of GQ. The campaign pits you against a running partner who's either your alter ego, a Harvard sculling team, a man you will never meet or your friendly dog who interupts your run with his morning business. See all four ads here.

by Steve Hall    Mar- 1-07    
Topic: Campaigns, Good, Magazine



Fake Bombs Urge Vigilance

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While this campaign appears to be real, it wouldn't be far fetched to assume it's just another one of those drop and shoot deals where the campaign is captured photographically but never actually appears for any length of time. Apparently, Mumbai agency Everest Y&R placed what appear to be explosives inside a clear plastic bag on which copy reads, "It is obvious if your are alert. If you spot anything suspicious, please inform security. Dummy Explosives. A public service initiative by R Mall." Well, at least they stated the obvious. Still, we can't see these things making an appearance for any length of time before they get snapped up by security. And it goes without saying how Boston might react to this one.

by Steve Hall    Mar- 1-07    
Topic: Good, Outdoor



Geico Caveman Keeps Hopping Around 'Net, and We're Not Tired Yet

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Make the Logo Bigger points us to this :15 ad tag-team featuring Geico's perpetually frustrated existentialist caveman.

As a bonus he also points us to the Phil Sims golf spot that preceded the Super Bowl. The inclusion of the caveman in the good-sport world of green hills, khaki shorts and pompous conversation is priceless. "What is this, youth soccer?" he barks competitively. We almost died laughing.

by Angela Natividad    Mar- 1-07    
Topic: Commercials, Good, Online, Video



Stride Takes On Globetrotting Gamer with Dancing Streak

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We've all dreamed of being scouted by someone who happens to notice the pure geniosity of our existence. Most grow up to chock this dear wish off to fancy, but the fantasy actually became reality for Matt Harding.

It's a weird story. The 30-something gamer travels the world with a few buddies and does a goofy dance on tape at every stop they make. Probably because of people sitting at desks all day, the video goes viral. Then it's picked up by Stride Gum, who likes Matt's dance so much they're sending him around the world again.

We dig Matt but don't know how the jig will help hock gum. Will he be chewing and dancing at the same time? We see some liability issues there - some people can't walk and chew gum at the same time. The risk of injury is in fact so vast that chewing gum was banned in Singapore.

by Angela Natividad    Mar- 1-07    
Topic: Consumer Created, Good, Online, Promotions, Video



UPS Vaccinates Monkeys, Sells Cheap Brides in Whiteboard Spoof

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We were waiting for somebody sitting high on the rapier-wit scale to catch the UPS whiteboard campaign (featuring pseudo-indy band Postal Service) and spoof to heart's content. Thankfully it didn't take long.

Shawn of Shedwa points us to some savory whiteboard madness. The mail order bride one is an instant UPS classic, but our favourite is monkey sex. "Let's give this little guy a banana," the demonstrator says pleasantly after explaining UPS vaccinates monkeys and kills neighbors.

What does it mean when a spoof can elicit more satisfaction than the service itself?

by Angela Natividad    Mar- 1-07    
Topic: Good, Spoofs, Video



Lovestruck Geckos Meet Cliffhanger-Style Demise

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This is both bittersweet and deliciously cheesy at the same time. Hopefully, the anit-suicide folks will leave it alone and allow its...um... beautiful poignency shine through. As two lovestruck geckos embrace each each other atop a ceiling tile, Cliffhanger-style drama ensues leading to a bittersweet ending observed by three chess players, one of whom should have chosen Shera Ceiling Board instead of cheap substitutes. It's oddly endearing.

by Steve Hall    Mar- 1-07    
Topic: Commercials, Good



If Mine Were This Big, I'd Be...Ew...That's Gross

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Shawn Waite send us this ad, which, while watching, causes a certain transfixation of the mind and causes wonderment as to what could possibly be going on (that is, if you don't read the title of the video which give the whole damn thing away). While many men from time to time are told to "grow some balls," the balls in this commercial are probably not what most had in mind. Unless, of course, they plan to become a disgustingly prolific, over-producing porn star who loves to provide the kind of facial you don't get at the salon. Eew. Sorry.

by Steve Hall    Mar- 1-07    
Topic: Commercials, Good, Strange










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