The Colorado department of Public Health & Environment has a new ad campaign out created by Denver's Cactus Marketing Communications and produced by Reginald Pike. While the campaign leaves the duty of informing people they shouldn't smoke in the first place to others, this campaign suggest the only way to prevent children from inhaling second hand smoke is to "step outside." All three scenarios which include the use of a fan, blowing smoke out of a car window and using aerosol spray are common, however stupid, methods smokers use to make them think their doing the right thing. Maybe this campaign will kick some of those idiots in the ass. And for fuck's sake, can you all stop throwing your cigarette butts out your car window? That's what the fucking ashtray is for, idiot! No one wants your smelly butt bouncing off their windshield.
Following up on it Heides website takeover, Diesel has introduced its Spring and Summer 2007 fashion line with a new site, promoted by nicely artified electric trolleys, that takes on the theme of global warming. It professes the need to acknowledge global warming but realizes we can't stop our lives because of it and illustrates how we can enjoy laying about a world ravaged by global warming. It also offers up ten tips people can use to minimize global warming which include having sex (it generates heat), insulate your home with recycled denim, never take a shower and eat red meat in a restaurant (it saves on your home refrigeration and ills cows which cause damagaing mathane gases when they fart).
The site also points to stopglobalwarming.org and offers Al Gore's An Inconvenient Truth for purchase. Whether or not you think global warming is human-caused or just a natural, cyclical temperature change, this site is nicely done. Afterall, who wants to see the same thing everytime the visit a website?
While we're used to Google garnering residual PR for retooling old media for new ways to advertise, we're pretty unused to seeing Google actually advertise outside of sanctioned Google space or some kind of cross-brand. It's a card the uberbrand rarely pulls.
Shortly after deciding to make Gmail public (really this time, except not) Google's decided to start marketing for it too. And who did they tap as the vehicle to do the job? Youtube.
Nodding to critiques about big names doing bad at guerilla, Google makes sure we can't accuse them of getting too slick. The video takes place in a cubicle farm, is narrated by a 20-something and demonstrates Gmail's unique features with hand puppets made of office tools.
Clever, Google. They have a cavalier way of hawking great services by demonstrating none too shyly how much fun they're having. And even as VC's shake their heads in disgust at the grinning Googlers sipping smoothies, you have to admit few companies are willing to let their minions put their deskside office art on air. Maybe one day we'll be getting credit for our low-key talent as origami bird makers.
Irv Blitz-directed spot Swing, by agency Momentum for Grolsch, involves the most synchronized dancing beer bottles we've ever seen. And that's saying a lot considering when our own beer bottles dance, they are never nearly this snappy.
We haven't tried Anheuser-Busch's Grolsch lager, but suddenly we're curious, in part because we think it will make us better dancers. And we know this for a fact because listening to jazz, or at least something jazz-like, makes you smarter. It's been proven by science.
Adrants reader Jeff Wasiluk writes to tell us, "For most of us, day to day creativity only pays off in our minds. Sure there is the occasional award, standard company raise, maybe you even got a pat on the back. Good for you. But me, I'd rather have those little sparks of brilliance put my ass on the beach and a mai tai in my hand." Point taken. Which brings us to Rather be in Hawaii, a site from Starwood Hotels and Hawaiian Airlines, on which you can upload an image of an unpleasant moment of your life and have it paired with another image of vacation perfection. If you win the contest, you get a 5 night stay in Hawaii at a Starwood Hotel with airfare courtesy of Hawaiian Airlines. Go ahead. Upload your misery and go to Hawaii.
The Girl Scouts of America, that pristine organization of innocence and good values, at the end of January, stepped foot into the seedy world of MySpace with a site promoting this year's cookie drive. On the site you'll find pictures of the cookies and some of the cleanest, most fully-dressed pictures of people you'll ever find on MySpace. The MySpace presence, aside from our tasteless snark, makes perfect sense. Why not hang with the most concentrated collection of tweens and teens anywhere online to build awareness and to, perhaps, as a side benefit, encourage those tweens and teens to...put more clothes on while getting them to buy cookies and join the Girl Scouts...who don't let you wear low-cut, cleavage revealing belly shirts and low rider jeans to their den meetings. Wow. A Campaign With Benefits. Sell cookies and get American youth to fully dress themselves in the morning. Is this a new trend? If this campaign succeeds, will there be no more places online for teenage boys to drool over what they can't get in real life anyway?
Oh damn, our phone's ringing. It must be the Girls Scouts of America telling us to shut up and stop associating all this filth with their fine, upstanding organization. OK, fine. Besides, we have to take our daughter to a den meeting now.
With its classic Jerry Bruckheimer movie-sounding theme music (which draws us in every time for reasons we know not), Sony has released two new PlayStation sites created by Zugara. The two sites offer visitors mini Navy Seal Missions introduced by former real life Navy Seal Rob Roy. After viewing a brief explanation Roy about how a four-man team needs to work with a two-man team, visitors are asked to complete a reconnaissance mission on the FireTeam Bravo 2 site. Once the recon work is completed, a four-man assault mission on the Combined Assault site becomes unlocked, and players are automatically deep-linked back to that site's Crosstalk section so that you can lead the assault team.
We suppose since a New Orleans entity created and placed this board on their own in Chicago claiming its famed status as the "windier city," it makes it all OK. Apparently the old adage holds true. Poking fun at your own misery is cool. Poking fun at other's ain't. All of those cultural/political/behavioral rules aside, this is a succinctly strong and powerful advertising message. See a bigger version of the image here.
Back in the dark ages of the seventies when women thought men with tons of body hair were sexy, the very hairy Burt Reynolds graced the pages of Cosmopolitan with his famed centerfold pose. If only Philips' Shave Everywhere could have been on the scene. My how times and styles have changed. Today, men and women can't seem to get enough hair off their bodies. In the seventies, hair ruled.
Acknowledging hair length and style never stops changing, perhaps DIRECTV thinks it's ahead of the curve here and we should expect some sort of Shave Everywhere backlash with chest and pubic hair making a rampant return after having been tamed for so long. Or, perhaps, as the "Everything should be seen in DERECTV HD. Well not everything" headline indicates, the satellite company just wants to grossly counteract the usual satisfaction one feels when paging through the annual Sports Illustrated swimsuit issue in which this Burt Reynolds ad appears.
This hairy seventies freak show comes to us courtesy of Deutsch LA.
Because we work on the internet, we like to entertain the fantasy that we're down with hackers or could have been hackers if we wanted to. This surmise is probably untrue as we haven't yet mastered the art of face-to-face l337-sp33k.
The spiffy rogues at Hanft Raboy and Partners put forth Discover Hackistan, a hacker community that scoffs at tired bourgeois trimmings like intellectual property and valorizes everyday net annoyances as seeds of revolution. Hackistan's one enemy is Fortify Software, the status quo superheroes characterized by fringey promos of this type from Hanft. We dig it.
Kitschy hacker country aside, Fortify shows it doesn't mind laughing at itself as sworn saviours of web uniformity. An "open letter" running in magazines includes an invitation for Hackistan citizens to "Join the world community and enjoy the benefits of globalization: soaring divorce rates, mindless entertainment and obesity." And if that's not compelling enough, consider the consequences of contributing to the free-for-all programming universe. Ooh, it gives us the shudders.