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In his long-winded mod-turtleneck way, Youtube philosopher Sergei explains why anti-smoking scare tactics like this fuel stigma but don't actually help serious smokers, who just feel alienated and become more defensive about their right to smoke.
Sergei makes some good points even if he's probably preaching to the choir. We also like that he smokes throughout, and puts points in subtitles. That's panache. In fact we're pretty sure that most people who like to puff while listening to themselves talk in a small cafe would elect for subtitles or at least bullets to illustrate their wisdom if they could. (We would anyway.)
Unfortunately, even savvy marketers are hard-pressed to work out how to foster a non-smoking culture in a way that encourages non-smokers to pursue a better quality of life but doesn't insult their intelligence.
It was only a matter of time before a game as fun as Crazy Taxi would reincarnate in ad promo form. That's what Nokia has done for its interactive film/game The Passenger, which is pretty engaging. The music ain't bad either.
You're a driver on the night streets of Paris when a sultry woman hops in and urgently asks to be transported to three addresses. At aid is the Nokia Multimedia Car Kit CK-20W, a nifty GPS-stocked device, but follow directions or your passenger will throw insults at you. Don't you love doing life-saving favours for people who get all bitchy?
The game was put together by the interesting mindfolk at Hyper Happen, Fuel Industries and Karbon Arc, and features footage of Paris shot just last November. Thanks Netanel for the tip. We don't want to sound too excited but this would make a pretty decent (if really, really short) standalone video game. Then again, we're not actually gamers, we're biased ad people, so we imagine actual joystick jockeys are rolling their eyes in disgust right now.
Alumni from Savannah College of Art and Design (SCAD) started production company The Dandy Dwarves and were tapped by their alma mater to create an interactive viral marketing campaign.
The fruits of their labour? SCAD Shorts. The object: guess the title of the bizarre spot playing on the screen. The trick: titles must always have the SCAD acronym.
This is harder than it sounds but results in some weird videos.
Repeat visitors get a running chance of winning - what else? - an iPod.
If you like beat boxing, you'll like this new commercial from Nike where athletes' breathing takes on rhythmic form and becomes a creation unto itself. The ad was created by Wieden + Kennedy Shanghai and produced by HSI in Culver City, CA. Not much else to say other than watch.
Until the arrival of Danica we didn't think of racing as much of a hottie sport. But these new Allstate spots with Evernham Motorsports' Kasey Kahne might just change our minds.
Set to air during the Daytona 500, the ads continue a campaign from last year and feature yummy Kasey getting repeatedly eye-raped by women from Allstate's Girls Day Out campaign. Watch him get bullhorn-frisked, and here's a spot where he tries driving away before damage is done.
In case you're wondering, the spots are for Allstate's Accident Forgiveness and Your Choice Auto Insurance packages. Unfortunately for us the Kasey package isn't one of the plans you can add to your policy, but that's okay, because he'd probably cause more accidents than prevent them.
Who knew there were companies created specifically to assist you if you find yourself in a position of irreconcilable differences with your business partner and the shotgun clause gets invoked? Well, thanks to Dentsu Canada, we know know of at least one: Argosy's Shotgun Fund. Since our friend over at Dentsu did such an eloquent job describing the work to us, we're going to let him do for you here.
Dentsu's Glen Hunt tells us, "OK. So you're a creative partner in a business, say, an Ad Agency. You've got a partner, say, a suit. He thinks it might be a good idea to churn out crap for your biggest paying client and resign all the other businesses that landed you a Clio, 2 lions and a couple of pencils last year. What to do? Invoke the Shotgun Clause in your partnership agreement, buy that smarmy prick out and send him back to his Mom and Dad where he developed small man syndrome in the first place.
Back in our heady days of diapers, drool and a band known as Jefferson Airplane, Windows Vista was but an inactive brain cell in a small boy named Bill Gates. Today, Windows Vista is all the rage and Jefferson Airplane is now known (has been for a long time) as Jefferson Starship. We have to wonder if back in the good old days of Jefferson Airplane, anyone in the band could have conceived of being an integral component of one of the biggest marketing campaigns of all time. With all those drugs, we highly doubt it but today, what's not to like about a classic (the time, not the style) rock band headlining a concert tour to promote software. A lot but that's beside the point.
The agency with our favorite name, Wexley School for Girls, developed a free lunch concert series featuring Jefferson Airplane, a cosmonaut street team, wild postings, a teaser video and a website filled with galactic goodies all to promote Windows Vista and its partnership with T-Mobile. It's kind of fun. Check it out.
You can't buy publicity like the kind that comes with an appearance in the Sports Illustrated Swimsuit issue or on the publication's Swimsuit 2007 site. We never thought of the iPod and a piece of clothing but we rather like how model Marisa Miller wears it in this photo. Can you imagine a Zune here instead of an iPod? We thought not.
In a new commercial for the newly designed Cherry Coke, Los Angeles-based 72andSunny invents a new kind of downpour that isn't cats or dogs or frogs or anything else we've seen fall from the sky but cherries. Lots and lots of cherries. OK, most of them are digital cherries but still. We think it's kind of humorous an agency called 72andSunny made a commercial that's all about cloudy skies and rain
In much the same way they've set out to revolutionize TV, HBO turned a portion of their New York lobby into an uber gift shop of cinematic proportions. With the help of Gensler and Imaginary Forces the aim is not merely for the consumer to buy shit but to immerse the consumer in a magical mystical sitcom universe. Check out the storefront, and a sliver of the Sopranos, Sex and the City and Rome sections.
That stuff's all nice but we'd really like to see a special space for Oz. Come on, HBO. We can have Italian mobsters and neurotic 40-somethings any day. Where's our prison universe?