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Any campaign with the tagline "it's always big" generally finds us paying a bit more attention to it than others and this new Colle+McVoy-created Minnesota State Lottery television campaign has us very interested. But, not for the sick reasons dancing around in your head right now. No. We like this campaign because it's a game. And it's game, called What's the Difference, that starts on the tube and ends online. In the ads, the viewer is asked to find the six differences between two images in the ad that represent a $20 million jackpot winner and a $200 million winner. Winners of the game are entered into a drawing to win cash and prizes.
With everyone in the industry latching onto the latest and greatest ad babble term of the day, engagement, it's nice to see something real come out of board room blather. We're giving props to Colle+McVoy on this one. See the ads here, here and here.
We reported Auntie Anne's V-day viral blast once already but we just noticed She's So Twisted for the first time and thought, how awesome would it be to hang out with someone who was bent out of shape all the time?
Not very. But this chick seems good-natured enough and we like how her little friend drags her around on a little rollie-board. Having a pretzel friend must be way funner than having a puppy or a ferret. We'd try being pretzels for a day but our drunker companions might eat us.
In our humble quest to find a Valentine's Day campaign that didn't leave us feeling sick or pressured, we came across Don Hertzfeldt's 1995 classic Ah l'Amour.
The video illustrates one small stick figure's attempt to find romance. Thankfully, he has a lot of lives to spare. In the end, there's only one realistic way to win a little stick woman's heart - and no, it's not sex. Weird, right? Because, like, sex gets us every time.
Wistfully playing off the very, very, very...very old, but never tired, joke about sunglasses allowing one's eyes to secretly gaze towards distractingly enticing imagery undetected is a new Brazilian campaign for Polaroid Eyewear. With the proper Polaroid glasses, the guy in this campaign can enjoy the best of both worlds. The real one where he has to act as though his girlfriend is the only woman in the world for him or the fake world in which every piece of jiggling curvaceousness is his to freely explore and conquer in his fantasies. Some of us thank Polaroid for this bestowing this blessing. Others, not so much. See all three ads here. The campaign is the work of Santa Clara.
There's something inherently funny trying to get somebody to laugh who can't on pain of death, or at least hurt pride.
This is the inspiration for Royal Guard Cheese, a game where you try to induce a guard to laugh with well-placed props that include a feather, a rubber ducky and a teddy bear. Getting him to laugh like this could win you a free trip to London.
STA, are you paying attention? Just kidding. You know we love you.
Symantec's RockDotRock has added a Valentine's Day Serenade feature that allows you to send a customized message to your loved one (as long as they are o the list of 200 names) sung by the heavy metal rockers who grace the site. It's a nice continuation of the decidedly very different software campaign.
We have to admit there's something about Altoids we just like. A lot. For Valentine's Day they've taken their running Curiously Strong theme and added a curiously twisted BDSM thread.
In a dark take on Herbal Essences' bubble-gum anti-Cupid campaign, Altoids embraces Cupid in all his glory ... and gives him a pair of handcuffs. And because ambiance is 9/10 of a good show, they've even opened up temporary Altoids Chocolate Shoppes, prime purveyors of their devilish chocolate mints, with darkened windows and threesomes hidden in the wallpaper. The stores are in NY, Miami and Chicago and will remain open until tomorrow at 10 PM.
Aside from the product there's not much branding going on and the prevalent hearts have slashes down the middle that recall melting chocolate. We are afraid of the (whip-wielding, leather-clad) part of us that says "YES" too readily to this bad-ass positioning scheme, which was concocted by Bigheads Network in tangent with Gigunda Group. All it needs is a cross-brand relationship with Lelo and it'll really be in business.
Bandages are one of those categories that nobody pays much attention to - and they should, because anybody who's anybody has a box or two in the house. People just don't do enough to make them interesting.
That's why we admire the effort behind these nifty bacon bandages by Accoutrements. What is it about putting a slab of meat on a wound that makes you feel 10 times more awesome? We're not really sure, but in the unlikely event that meat bandages fail to make you feel cool, don't worry: there's a free toy inside.
Doesn't the thought just fill you with a glow? We just want to run out there without our knee pads and do something crazy, like climb fences with that prickly stuff on top.
We're seeing a lot of work where the background of an ad is incorporated into the ad itself. This Chandon Rose billboard, which lends new meaning to the notion of community activity, is a good example.
Check out a further shot here. Thanks bunches to Adrants reader Janine, who caught this in NYC recently.
So we're looking at this commercial in which an older couple is having a conversation but it's subtitled because, well, after you're in a relationship for a long time, one assume everything's already been said but e can't figure out what the ad's trying to say. But the end of the ad with it's tagline, "A real relationship is built over time," all is apparently explained. While it's true a solid relationship does take time to build but as a person looking for banking services, does anyone want their bank to take 40 years to "understand" them?
Oh screw that, the ad's funny. The ad was created by Duval Guillaume in Belgium.