Few things entice us as readily as a Bejeweled knockoff. We've lost whole days to this game; now, on account of Chiquita, we've lost our whole afternoon.
This promotion for Chiquita Smoothies is a good way to not work -- plus, if you can fill the blender with aligned fruit well before time's up, you get entered (and re-entered!) into a sweepstakes to win a trip to Jamaica. (Where you can play iPhone Bejeweled, beachside, to tropical music.)
Work by matrixx, which knows the secret to a good advergame: keep it simple, incentivize gamers; tap into something they're already obsessed with and know how to play.
UPDATE: What the hell kind of advergame doesn't have a pause button. Are you trying to get us fired?
In time for allergy season -- which not only stimulates sneezes but generates impromptu tear-duct leakage -- Kleenex erected a Tissue Tree, swathed in silk, no less, beside Sydney's Museum of Contemporary Art.
The tree was inspired by the work of "wrapping" artist Christo and is wrapped in over a kilometer of silk. (See metric conversion here.) More importantly, it sports 700 generous tissue blossoms, which passersby can tug out at leisure.
Clever way to promote Kleenex Silk Touch, whose wares are supposed to be even softer than the average snot receptacle. Greenpeace is gonna have a helluva good time tearing the lovely idea a new one, though. We can already hear the siren song: Turning your gauche synthetic wares into fake spins on the noble arbors that fell for your cause? You sick bastards!
Fully clothed women riding horses in slow motion accompanied by classical music? For a moment, we thought the soundtrack would break into some hip-hop shit and a sudden gust of wind would blow the ladies' gowns off leaving them wearing nothing but their undergarmets. But no. This is a Mercedes commercial, Not an Axe commercial. We're talking respectability here. Elegance, Finery. Fully clothed women!
And true to Mercedes' refined reserve, the closest thing we get to an Axe-like witticism is an old man who, while enjoying the allure of the women on horseback, comments, "I like car commercials."
To promote its Sweet Chili packs, Doritos Brazil adds a touch of the surreal to your day.
Click on "Liberte seu Doritos Lover" ("liberate your Doritos lover") in the upper left-hand corner of the Doritos Sweet Chili website, then enable it to access your webcam. Your presence on-screen is supposed to stimulate the release of a "Doritos lover" -- a friendly cartoon monster, of which over 18 trillion unique variants are possible, says Contagious Mag.
This cool minimalist skateboard design, with "Hello" printed on it in nine or ten languages (if you're counting "Hallo"), is the fruit of a collabo between California skate label Buddy Carr and New York-based typography designer Antonio Carusone.
Top of board is black with "Hello" in white; wheels are printed too. More photos at Fubiz.
There are currently only 100 boards for sale at the not-bad rate of $160 apiece, so we strongly suggest dropping that cash like its hot. Hat-tip to @pakkoidea.
In its latest YouTube campaign, Gillette plays the Sagacious Big Brother for lessons on shaving things you wouldn't ask your actual brother about. Well, apart from maybe the armpits, but hey, we all would've figured that out ourselves anyway; and possibly your head, but only because he probably had to do it for you first.
What we dig about the videos: they're easy to watch, no-nonsense and talk in a chill factual tone. We actually learned stuff. And we don't even need to shave our faces. Nice work by BBDO/New York and Proximity Canada.
Much the way the Vitruvian Man did. There's something about great film that slips under your skin, gets into the meat of you; and few film makers will argue there isn't a deeply physical urge that finds satisfaction in producing such work.
For the Independent Film Festival Boston, agency ISM/Boston manages to peg that perfectly. Tagline at left reads, simply, "Vision lives on both side of the projector."
See equally compelling variant: "Blood, sweat and tears meet lights, camera, action."
You have to be impressed by the efficiency, don't you? It seizes the eye and drives the point home, nice and clean, like a sandpapered stake.
For some, tennis is a big deal. For others, it's just another venue to ogle young female tennis players with outrageously hot bodies. But for UK-based Robinsons, it's just another way to sell soda. And here, for 2009, is their edge-of-your-seat hope for Wimbledon glory.
The BBH-created commercial is quite good. Especially for those of us who had no idea what it was for when viewing began. It was like, "What? What are we missing here? Have we been hiding under a rock? This has to be some big deal, right? And yea, apparently, it is.
Ben Muller sent us word of I Got an Envelope, a social art project where people leave empty self-addressed envelopes in random places. The hope is that some (ideally not malevolent) person will come across the envelope, fill it with magical things, and send it back to the owner.
Charming. Or not:
One guy just walked by our desk, peered down at what we were covering, smirked and said "I'd sprinkle coal on a note with the words, 'YOU DON'T BELONG.' Written in lipstick."
Seems disturbingly like he thought that through beforehand.
Ooo. How retro. How...dare we say...surprising? So here we have what appears to be your average car commercial during which the vehicle - in this case, a Peugot 3008 - makes its way through some stormy weather. Then the music begins to play. The car's features are highlighted. A woman looks dreamily out the window. It's haunting beautiful. As if it were the pre-crash portion of a horrific drive safe commercial.
The black surface on which the car drives...turns out to be, well, just watch. We don't want to ruin the reveal. OK, it's not going to be life altering but still.