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While those in the NFL might take issue with this Nissan Super Bowl good luck ad which uses a roman numeral style that looks very similar to this year's Super Bowl logo design, we really like the approach. We're not sure this ad actually appeared anywhere but we're told it was created by Curt Detweiler and his team at TBWA\CHIAT\DAY LA. Here's a second version of the ad.
We've been using web-based instant messaging service Meebo for over a year now and love it. It allows you to aggregate all your IM clients into one, easy to use, interface. It's a company with a loyal and growing follwing so it is without surprise they are looking to hire more developers. What better way than a Super Bowl spot to get the word out to the most people. OK, that would be a horridly inefficient media buy but that's OK becasue Meebo isn't actually placing their as in the game but rather on YouTube.
In a Mash-Up of the 1987 VW Golf ad with the two dudes picking up the old chair off the side of the road and the 1998 Bill Gates and Steve Balmer spoof of the ad, Meebo makers Sandy and Elaine follow suit with a Smiley in the back seat and the announcement they are in need of developers. We like it. Then again, we love Meebo so we have to like this commercial.
Seriously, if you want to try out a new way to manage all your IM accounts without the necessity of having multiple programs open at the same time, you should check out Meebo.
Long-time advertising production professional "Vontra" tells us, "After 20 plus years of listening to creative whining while on film shoots, (including my own) I thought of a way to turn comments into cash: Print all the stupid shit we creatives say onto clothing and throw it back at ourselves." Thus, a Cafepress business was born called Shoots. The store sells clothing emblazoned with "all the stupid shit" creatives have said to Vontra over the years and, no doubt, still do to those of us still in the business. From "Where's all the African Americans at?" to "My room sucks. Who's responsible?" to "This looks like shit. Is that the style now?", there's plenty of bitchiness for all to appreciate.
OK. Now who's going to open the store where creatives quote "all the stupid shit" production people, AE's, traffic managers and clients say in reaction to their work? Come on. Someone step up to the plate!
Here's where Michelin's Super Bowl spot will point you on game day. Perhaps it's because we just returned from the place, but this site makes us feel like we're in the middle of a combination of Disney World rides. While the swirling camera animation is very cool, we're not quite sure what the site's trying to tell us. But don't listen to us. We're squarely in the "don't waste time fucking around with distracting, cool shit. Just tell us what you're fucking selling" category.
UPDATE: OK, now we get it. The site's just video from the commercial (which ran pre-game Super Bowl 2007). The commercial makes sense because there's voiceover. Maybe the website needs a voiceover too.
We are told these are bed ads from a Brazilian bedmaker. The images carry no logo and our source does not know who the brand is. But, they are too good to share and done in a way only Brazilians can do. Enjoy them all here.
In a witty ploy for press, Taco Bell, unlike other fast food brands who have derided Nationwide's depiction of the fast food career as less than desirable, has offered a job to Kevin Federline and the promise of a customized Taco Bell uniform. Taco Bell CEO Greg Creed sent this offer letter:
Dear Mr. Federline,
First off, congratulations on your upcoming Super Bowl ad. We heard it's generating a lot of talk, particularly about working in the fast food industry.
We know you respect those who work in our business. In fact, last year you said in an interview, "My kids are going to have to learn what a real job is, what life is. You don't have it easy with me. Period. My kids are going to work at Taco Bell."
We're flattered, but obviously they're too young to work for us. So here's our offer to you: Come work for us, just for a one hour shift. We'll get you a uniform, a custom name tag and show you what a great place Taco Bell is to work. We'll even reward customers who visit that restaurant with an order of our new Carne Asada Steak Grilled Taquitos for free.
We encourage you to continue to "Think Outside the Bun" and hope you accept our tasty offer.
Taco Bell Corp.
Now, that's the kind of marketing think we respect and appreciate.
Here's a fun time-waster that falls into the shoot-the-hottie category. Called School For Scoundrels: Fight Dirty, it's an online paint ball game to promote the movie School for Scoundrels that lets you shoot paint balls at guys, girls or an image of someone you upload into the game.
Here's some GM Super Bowl commercial leaky leak that, if we're understanding the commercial correctly, claims robots won't build cars anymore because they aren't as good as humans. Hmm. Can anyone imagine a GM production line staffed entirely by humans with no assist from those cool, yellow robots? i guess we'll find out during the game.
UPDATE: The robot has...drumroll please...a blog!
After spending $4.2 million on a couple of spots in the uber-competitive ad orgy called Super Bowl, you naturally want some serious run for your money. But not everybody takes the expected measures to ensure an ROI.
Adrants reader Roy points us to this interesting story about the American Heart Association, who paid the Super Bowl invoice and dropped still more cash to produce light-hearted cautionary piece "Heart Attack," then did something odd: they neglected to mention the product, heart drug Altace.
"I don't think it is appropriate to have some guy in a white lab coat staring into the audience saying, 'You are going to die if you eat another chicken wing,'" says Rebecca Sroge, executive VP and managing director of Glow Worm, the agency that created "Heart Attack."
Match.com's Make Love Happen campaign pushes the notion that there's a match for everybody, no matter how quirky or off-colour. The lively prints come courtesy of Serge Seidlitz. Well, we said we were all for the unsexy in a primarily sex-driven industry so this is what we get: sexless Lego pieces in an Erect-a-Set city.
Check out a pink variation of the ad here. It merits a close look as there are a lot of details. Whether it will draw attention to said details is a story only time will tell.