Okay, there's more than just a one-handed man in the spot we're about to show you, but for us that's what stuck out, and we think that's what they wanted because they saved him for last.
Veteran group VoteVets is raising money to put this MoveOn-supported ad on air during the Super Bowl. It's meant to stop the escalation with the same (occasionally effective) psychological tactic 15-year-old boys use to get girls to put out in the backseat of cars: If you support escalation, you don't support the troops.
Click the above link to help them raise money, or just watch a series of vets try making you feel real real bad. Like we said, it's a fairly effective method.
We think people are going to like this new Super Bowl commercial from first-time advertiser Garmin which is promoting personal GPS. We saw the music video of the spot earlier but here is the finished :30. It's 50's-style battle between a monster than emanates from a driver's wind blown road map and the driver whose personal GPS device converts him into a monster fighting super hero. It's just weirdly different enough to achieve some decent recall. Though, it might suffer from the dreaded "what was that commercial selling?" problem the morning after.
Fallon created the commercial for the first time Super Bowl advertiser and will launch a corresponding microsite this Saturday before the game. There's also a blog that digs deeper into the world of the Maposaurus.
Geico's getting all sorts of mileage out of its rising star, the caveman. He gained fame in the insurance company's television commercials and now Geico is letting us into his home crib-style with Caveman's Crib. Once inside, you can take a virtual tour of the Caveman's apartment as he gets ready for a party he is hosting. The level of detail and the places you can go once inside the apartment is impressive
You've gotta love the answering machine in the kitchen. One of the messages is from Jerry Shannon (from Geico, we assume) in response to complaints the Caveman lodged when he saw himself in a Geico ad as he rode the conveyor in one of the television commercials. Very cool how this is all tied together as an integrated story. Zev Kanter sent is the link and tells us he worked on the creation of this in-house job.
The LAist, now written by the legendary Tony Pierce, tells the story of a Brentwood, Callifornia woman, Sarah, who created an eBay auction to sell herself to the highest Super Bowl ticket holding bidder. The winner would take Sarah, a Chicago Bears fan, to the game and Sarah would be the perfect date for the day. Well, eBay doesn't like people auctioning themselves off so they closed the bid but Axe heard of it and turned it into a promotion.
The company that prides itself in functioning as a woman magnet for men gave Sarah four end zone tickets to the Super Bowl. She's bringing two of her female friends and the fourth ticket is being given away to the man (or woman, we guess) who crafts the most convincing email and sends it to firstname.lastname@example.org. Way to latch on, Axe!
While we're not going to get all descriptive about what guys do alone in bed, we are going to marvel at how wonderful it might be to have bed linens like the ones here created by Duval Guillaume Antwerp for their client Che Magazine. On those lonely nights when you just can't get the real thing, a nice, soft set of sheets and pillows emblazoned with your dream hottie just might help you fall asleep more easily. And yes, we hope that's all you'll be doing with the sheets.
To celebrate the opening of its performance store last fall, Adidas released an ad with its three telltale stripes running up the Arc de Triomphe. As a general rule we like the fusion of contemporary culture with traditional icons. So the ad is interesting in that way but there's not really much else going for it.
Unless you consider contentious social sentiment. The French, who just last month tweaked out over the rampant commercialization of the Champs, must not be too stoked about it.
Here's a Russian vodka commercial that releases all that pent up, iron curtain crap the country had to endure for so long. Like a 16 year old kid returning from a week spent on vacation with the family to the privacy of his own room to urgently release thats week's "build up," Russian marketers are undergoing a release of their own. In this commercial for Kreslova vodka, a lonely Russian man's imagination drifts to the pleasures of beautiful woman clad in nothing more than tiny thongs and cleavage-enhancing lingerie. And it's all the vodka's fault. Damn. Where can we get some of that imagination-enhancing vodka here in the states?
If you're a small publisher and you want to insure you are getting the most revenue you possibly can from your advertisers, you might want to check out the just launched RMX Direct from Right Media, a service that pits inventory-bidding ad networks against each other and serves the highest paying one to the publisher. Automatically. Currently, RMX Direct has nine ad networks in its system but publisher can add as many others as they want and pit them against the existing networks for bidding.
We'll admit it's one of the few sites we've been to that actually does a good job explaining what the company does and how it can benefit the parties involved: advertiser, publisher and ad network. While we haven't used the product, if you're trying to maximize revenue as a publisher, it sure sounds like something one should check out.
When we shake someone's hand, we often wonder where that hand has been before. A new commercial from the LA County Department of Health answers that question in an effort to prevent the spread of the flu. We're told washing one's hands is the number one method of curtailing the spread of germs. We are so with Howard Stern on this one. If we didn't feel like a jerk refusing to shake someone's hand, we never would again. The ad is the work of DDB and Curious Pictures.
If sex sells for humans, why can't it sell for animals as well? Well, it does, (sort of, considering it's the humans who are the ultimate buyers here for their pets) for the Kentucky Humane Society which launched a campaign to promote a new spaying and neutering clinic. The billboards and bus shelter posters, created by Creative Alliance, feature humorous copy such as "You're going to cut off my what?", "Safe Sex? That just means she's been declawed", "Because I simply refuse to wear a condom" and "Cause humping your leg doesn't do it for me anymore." You can view all the creative here.