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There's something to be said about bloggers. They're geeky, sure, but they're also taste agents who give tech monuments from the past deserved due.
That's why we're less than surprised - pleased, even - to find a DeLorean revival inching its way into geek salience. Get a refurbished model or even paint it like these guys did so you don't have to stress over the fingerprint-friendly steel. We agree with Rob at Wired that painting the thing is sacrilege but to call the original DeLorean high-maintenance would be an understatement - it could do with an upgrade or two, or three, or ten.
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To celebrate its quirky Japanese roots Asics presents its Fabre74 Onitsuka model in the style of ad-idolatry: with a 1.5-meter sculpture of an Onitsuka Tiger sneaker made of warring elements of Japanese culture. This is part of Onitsuka's Made of Japan effort, which seeks to challenge ideas about the Japanese pop-world with, uh ... a hodgepodge of its icons.
The giant shoe is a collabo between StrawberryFrog, LA-based artist Gary Baseman, and Dutch photographer Marcel Christ, all of whom are about as Japanese as the little Russian toy who gets excluded from the fun and games at the end of the promo video. The sculpture will appear in print, online and at venues in London, Paris, Berlin, Barcelona and Zurich.
Not to sound silly (as if we ever do) but we continue to harbor quiet fears about our toys coming to life and tormenting us.
Lots of neat new media coming out lately (like this!). This is probably a favourite, as it takes the Youtube concept and turns it into something that benefits video producers many times over.
AdBrite's InVideo service lets you embed video onto your site and share it. When other people put your work on their sites, it reflects your logo and draws clicks back to you.
What a spiffy little service. Our only complaint is the kitschy pitch AdBrite uses to push it. Why is everybody all up on this neurotic hipster laugh-with-us-as-we-laugh-at-ourselves kick? It's cute and all but sufferers of Ad ADD are growing bored with the shtick.
You know those casual-sounding recorded calls that say you should refi your house? Now you too can act like you don't have time to make calls yourself.
Eidoserve presents Abby Me, who does all the dirty work for you. Punch in the number of who you want to call and write a whimsical message. Seconds later a pleasant but eerie female voice will call the receiver from your number and repeat what you scribbled out. It's sure to irritate everyone you know and make you feel more important than you are.
Abby makes good with simple phrases like "Hello, I want to have your babies" but not so well with $10 words like "Supercalifragilisticexpialidoceous." Well, an assistant who at least tries to convey nonsense with a straight face is always a keeper. Best of all, she doesn't charge anything. Why can't most interns be that awesome?
Ah,yes. The wonderfully sexist attitude of those Europeans. Oops, we mean sexually liberated. Where else can you find a campaign that so openly fantasizes about how life would be if a man designed it? Oh wait, everywhere, but just go with us on this one. You know you'd never see a milk maid like this from Hood or Garelick or any other milk make in America. Maybe that's because this ad isn't for milk but for the Belgian men's magazine Che.
Not that anyone actually gets their milk delivered to their house anymore but thank God we can at least fantasize about it vicariously through an ad campaign. Thanks, Che. Oops, thanks Duval Guillaume. They created the ad.
In a world where...on wait, that movie trailer dude says that all the time. But, for once, the phrase can be put to good use: In a world where teens are subjected to an onslaught of "don't" ads (drive drunk, do drugs, eat too much, have unprotected sex, make racial slurs), the frequency of which only a creative reviewing a Cannes reel would subject oneself too, it's refreshing to see a different approach. We're thinking the teens are appreciating it too.
Rather than use scare tactics of meaningless pontifications, this Ad Council campaign called UR the Spokesperson uses humor and pokes fun at the overused and now meaningless scare and pontification tactics that teens are now desensitized to. In the ads, the usual teen foolery is going on inside a moving vehicle but rather than the ads ending in a crash or cutting to a stern lecture, a game show-style announcer hops in the car and asks, "How would you like to save your life from an ugly, reckless driving death?" It then goes on infomercial-style with the kids getting all agreeably 50's-style. It's different. It's refreshing. Whether it works, though, is an entirely different subject.
Everybody likes a virgin-turned-vamp and a chick who undresses while talking. Mitchum takes these patently American communication strategies to colour the Mitchum Man Man-o-Meter, where Nina the "no-sweat" girl gets sillier and sexier as rankings climb.
So you know, Adrants nailed a 95. (Given the choice, don't compare your manliness to Shaq. Nina knows about the genie movie.)
Mitchum also does the usual strip-tease one better with viral outtakes which you can check out here and here. Speaking from the less testosterone-enriched sex, we confess we like Nina 10 times better knowing she laughs at her own lame come-hither jokes and gets snarky with the back-end guys. Nina rocks well, and not just because she strips without giving us that don't-eat-meat insanity.
Just as we thought, the finished product is always better than the boring B-roll. That's quite evident when you compare the original B-roll of this Dale Earnhardt Jr. Budweiser to a short clip of the finished product. Budweiser is working with MWW Group and the two have released short clips of the ads they plan to run in this year's Super Bowl. There's eight in all and you can view them after the jump. Most seem to have promise.
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For a marketing trend to be legit, Nike jumps on board and makes it legit, letting everybody else make mistakes before it swoops in with its gigantor marketing team and victorious hear-me-roar worldview.
To illustrate, they improved on Dove's decent but docile Real Beauty campaign, not just representing imperfections but embracing them with manic ferocity, even writing little manifestos about the merits of thunder thighs - which would be crazy-lame if done by anybody else but Nike.
So it's apt that they call their take on consumer-generated ads The Second Coming. And instead of begging for whatever you can pull out of your ass (a method yielding only ironic or lackluster results), they've wrapped an iron fist around the potential outcomes.
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Either Kevin Bacon has a great sense of humor or he finally got sick of the whole "six degrees of Kevin Bacon" and decided to cash in. Adland received a promotional email from "Kevin Bacon" promoting a program called Six Degrees which "makes it easy for you to raise awareness and support for a charity that's important to you." The email urges recipients to make their own Six Degrees AIM page to highlight charity an individual is interested in and promises to help the individual raise money for that charity. It's a social networking play that's a nod to the "six degrees of separation" thing that was, itself, social networking before it was called social networking.
As Adland properly states, the choice of Kevin Bacon is the "best choice of celebrity spokesperson for 2007." We'd have to agree.
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