Here's an intriguing proposition. Kean University of NJ is building a new building and wants an advertising agency or design studio as a tenant. Since we all know academia doesn't properly prepare those interested in advertising for the realities of the business, setting an actual agency right next to classrooms might not be a bad idea. Called the Design Center Building, the building would be about six stories and would also house retail businesses such as: a digital printing company, a full service bank, a restaurant, and a Barnes and Noble Super Store with Starbucks. If you're interested in doing something different and want to check this out, call Rose Gonnella, design department professor at 908-737-4432 or email here at email@example.com.
Oh this is beyond good. This is genius. If we could all leave our jobs this way, a career in advertising would be a very satisfying experience. Imagine getting back at all your idiotic asshole co-workers you had to deal with during your stay at the agency. Imagine pulling a knife on that fat ass, know-it-all account director that made you do all his work. Imagine cutting the nads of that smarmy jerk in accounting who couldn't keep his eyes off your breasts. Of course, they are huge and bulging out of your cleavage-enhancing tops all the time but that's besides the point. Imagine TBWA\CHIAT\DAY Executive Creative Director Chuck McBride murdering all the employees in the San Francisco before he leaves to start his own agency. Imagine...oh wait...it's just a spoof YouTube video. Everything's going to be OK.
For Recruit Ireland, agencies Head Gear in Toronto and Chemistry Dublin create Beep and Creak, two took-for-granted everyday noises who depart answering machines and door hinges in favour of the big-time. Now Beep censors F-bombs and Creak adds a creepy extra something to coffin doors.
If your lowly house noises can pursue the bigger picture, why not you? Just one catch. To use Recruit Ireland, you have to beep and creak in a twang. And it's too bad we're not Irish considering even our employment boards have been bit by the consumer-gen bug. You know what would be awesome? A little bit of beep and creak for some Creative Directors. Because we need new ones. Badly.
Part way through reading George Parker's new book, MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, we informed George we had found the perfect coaster for our scotch. Amused, he agreed but told us to get off our ass and read the book. We did. And we can whole heartedly tell you you should too. With or without a glass of scotch. The man has things to say and things you won't hear from your average "I'm a hot shit marketer and everything I say is gold" flatulence. The man has been through it all and he has no problem telling marketers they don't need Madison Avenue for all their marketing needs.
For her MFA thesis in Design/Tech at Parsons, Alexis Lloyd brings us the ad generator.
The ad generator mixes corporate slogans around and pairs the new phrases with related Flickr images. The results come out clean and surprisingly provocative most of the time.
The object is to show how ad language reflects cultural values and desires, and simultaneously demonstrate how meaningless it can be as the message is generally unrelated to the product being sold.
We've seen similar mix-and-match ad generators but this one is impressively seamless. We dig the idea of scavenging to create a new whole because that's how we often create new stories or render old values coherent again. Good job Madame Lloyd.
The Fame Game, an all-online talent show where the talented and not-so-talented vie monthly for money and stars, enlists Cake to create a catchy viral. The result? Kitchen Diaries.
For a good Electro Funk Daddy Superstar Break, a quirky beat-boxing chef throws together a satisfying ingredient list of ripped noises. After creating an awesome break, he recommends nixing the fish (a popular addition) and sticking the mixture in an oven to bake for three years at 700 degrees.
Awesome work and a tasty listen. Take a look at the wannabes who've already jumped on board. We recommend you not skip the Elvis impersonator who beat-boxes on the john. Definitely pimp-throne worthy, yeah?
YouTube gives birth to at least 15 would-be celebs per day. Stars lamenting the loss of private lives seem undeserving of their place in our hearts when so many are willing to sacrifice theirs for virtually nothing.
That includes less prevalent royals like Venetian Princess, who claims to be far from the average Echo Boomer dancing around in her bedroom.
An Italian dauphine over whom Brad Pitt and XBox-loving husband Hector are fighting, the Princess conducts tours of her castle and stoops to plebeian levels to do her own graphics and video editing.
Wieden+Kennedy/London art director Gwen Yip sets forth a feel-good series of comics about her journey from Hong Kong to London, and her consequent search for ad work. It is cute. It is allegedly also inspiring, as according to AdCritic Yip peddled her work the old-fashioned way before ultimately landing a role at W+K. Everybody loves a good Horatio Algier story.
If you're into following the top online viral videos, a new tracking site has launched called Vidmeter. It tracks videos from Atom Films, Break.com, Daily Motion, Google, iFilm, Metacafe, Myspace, Revver, vSocial, Yahoo, and Youtube. It ranks the top 100 daily and keep a running tab on the top videos of all time. While there's other video tracking sites out there, this one seems to be more complete, less infiltrated with paid plants and simpler to use.
The chums at Mortar point us to the eSurance hottie's latest ad. To say nothing of the eSurance ads in general, which are dramatic, well-animated and blessed with catchy music, Erin Esurance is hot. We've always thought so.
But until SpaceGhost confirmed it in a recent interview with the pink-haired incognito op (aptly labeled Daddy's Little Bad Girl) we might have kept our feelings for the curvaceous cartoon to ourselves. It doesn't quite matter what she says and she doesn't even really have to leap tall buildings; her pixels could just shift from side to side and most of America would still be paying attention. Is that pathetic?
To poke a semblance at serious, though, good execution on the eSurance/SpaceGhost collaboration. SpaceGhost is always a good way of gauging whether brands have a sense of humour about their work. And Erin passes with flying colours, broadening her appeal to a more cynical audience.