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Creative for the Smuin Ballet Company is all over BART right now, and every time we come across one of the pieces we can't help but stop and stare for awhile.
One of the biggest problems with ballet is it's traditionally classified as a "high culture" pursuit, which gives the dance some cachet, but also shuts potentially innovative new young audiences out.
Hoping to level this barrier, agency Evolution Bureau positioned Smuin as a ballet group that dances on the razor's edge. Each piece has its own tagline, beginning with "Ballet but...", and the ballerinas are double-exposed over some human element of pop culture manifested in their dancing.
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Even before sparks start flying out of their heads and orifices, there's something unsettling but unnamable about the four attentively-groomed men (or are they boys?) in "Two Weeks."
"Two Weeks" is the first single off Grizzly Bear's new album Veckatimest, and it's circulating the blogosphere to drum up promotional love for the band's music. The track has a dreamlike nostalgic quality, Jens Lekman-esque, which heightens the surreal appearance of the men before you: are their eyes just a smidge too big? What is it about their hair that seems disturbingly unnatural? And is it just me, or are their smiles ever so slightly psychotic?
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"Shaped for nothing else" is the premise behind this Pringles campaign, illustrated by Grey/Hong Kong with print imagery of objects bent into the shape of a Pringles crisp. In addition to the warped ping-pong table at left, feast your eyes on an unplayable vinyl record and a rubbery china dish.
"Simple, efficace!" gushes one commenter on fubiz. No better way to say it than that.
You know what's neat about Pringles? Its brand persona may be a little square, but it never mistakes itself for young flashy frat brands like Doritos. When all else fails ad-wise, it falls back on old faithful: its unique shape, which is part of the fun of eating them, one after the other, until your lips sting from the seasoning and you mildly hate yourself, because hey, you just ate a gigantic tube of chips.
There are no women wearing bikinis in this commercial. There are no guys doing stupid tricks. No one is throwing a phone. There is no mud wrestling. No giant cheese wheel. No horses. No room-sized refrigerators.
Figured it out yet? Not a beer commercial, right? Wrong.
It is a beer commercial and it's the first for Blue Moon. Created by Denver-based Integer group, the commercial is devoid of all stereotypical beer ad ploys. The result? A relaxing, soothing, easy to grasp piece of creative that doesn't insult your intelligence.
- Real housewives of intervention. =P
- What "Psycho Killer" can teach you (yes, YOU!) about social media.
- in:fluencia, a French ad/media/trends rag that used to send us awesome overseas campaigns (1, 2, 3), returns from a long hiatus with a snappy redesign. Even if you can't read French, the thumbnails alone are click-candy.
- Twitter reality show.
- Getty + Flickr: a match made in ... (Via y via.)
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Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.
It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."
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So yesterday, we yawned and practically fell asleep after watching one of Danica Patrick's new Boost Mobile commercials. Today we experienced an entirely different reaction. And it wasn't pleasant. In fact, we had to run to the toilet and puke after watching Danica sign some "great racks" in another iteration of the TV campaign.
"What You think this is wrong?", asks Danica. Yea, we do, girl. We really do. Reverse stereotypes be damned. Let the women wear the miniskirts, high heels and bikinis. We're quite fine with men wearing completely unstylish pit crew ump suits. Anything. Just can they please keep their clothes on?
Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.
The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.
Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.
Work by Marcus Thomas/Cleveland.
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Cree taps into the desolation that comes with spending most of your life under office light, which has a special way of making everything look aggressively bland: an atmosphere that first suppresses you before driving you to violent insanity.
To a melancholy melody, casualties of cogdom are depicted in a languishing state, broken by words whose candidness, whose charm, coincide perfectly with an uplifting chorus: "There's so much beauty in the world. Just not in your office."
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Mix the charm of The Elves and the Shoemaker with the Napoleonic Lilliputians of Gulliver's Travels and you've got "Kitchen," the print piece by JWT/NY for Johnson & Johnson's Visine.
The visual relates a myth about how all those tears get inside a wee bottle of Visine. Look closely: tireless miniature men conduct tear-gathering work around the frozen face and body of a glassy-eyed woman of normal size. Cut onions litter the table before her; elsewhere, tiny labourers bear buckets. One leans over a giant funnel and pours the harvested fluid into a Visine container.
"Natural tears formula. Don't ask how," the piece reads, crimson scrawl on a well-worn hanky.
Dark and beguiling, like good fairy tales often are.
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