Packaging Girlhood Highlights Best, Worst Girl-Oriented Campaigns of '06

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Packaging Girlhood lists the best and worst 2006 marketing campaigns aimed at girls and their sometimes less-than-savvy guardians.

Worst includes the Dora the Princess campaign for turning an educational show into a stock purveyor of pretty-in-pink stereotypes. The Bratz Party Plane with juice bar also made the cut.

We always thought Bratz' eclipse over Barbie apt. Barbie was inspired by a German doll named Lilli, actually meant for adult males. That our 21st-century improvement over the Nordic sex kitten was a multi-ethnic series of skanks with DSL lips just kills us.

The list for Best include the Dove Campaign for Real Beauty whose crowning glory was the oft-spoofed Evolution ad of '06, and the transformation of Super Mario's Princess Peach into an entity capable of making her own rescues.

So cheers to real girls who say no lip gloss and aren't afraid to stomp in puddles.



Bikes Are Superior to Engagement Rings, College and Horses

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Slapping down over-expectant fiancées, college-bound sons and horse-loving daughters, Titus Cycles claims there are far more important things in life than over-priced engagement rings, stuffy colleges and thoroughbred horses. Namely, over-priced bikes for those who think a perfectly good Schwinn is only good enough for a mailbox. Check out the witty print campaign by TDA here, here and here.

by Steve Hall    Jan- 4-07    
Topic: Campaigns, Good, Magazine



Budweiser Makes Good with Crowntown, Though We're Not Quite Sure Why

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Blurry red squiggles are infected with wit in an episode of Budweiser's weird new Crowntown TV effort. We don't totally get it and even entertain the thought that it might be blinding us slowly, but we can't seem to stop watching. It doesn't help to wonder what passers-by must think as we snicker irrepressibly in front of a monitor of what looks like wiggly Rorschach testing units.

by Angela Natividad    Jan- 3-07    
Topic: Campaigns, Good, Online, Television



Gawker Ad Campaign Urges Skinny, Late Train-Causing Girls to Eat

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The Silly Girl points to Gawker's cure for the raft of New York city skinny girls who, for years, have been causing trains to be late because they pass out from lack of feeding themselves: a new ad campaign. Speaking as bluntly as more ad campaigns ought to, Gawker's ad is headlined, "If You See Something, Eat Something" with body copy that reads, "Look bitch, we don't care how skinny you need to be by the time your Hamptons share starts, we just want to get to work. Sweet Christ, why don't you just drug yourself thin like the rest of us? For fuck's sake." Now that's an ad that didn't get needlessly ruined by lengthy approval processes.

by Steve Hall    Jan- 3-07    
Topic: Good, Outdoor, Spoofs



Eau de Emo Draws Mascara-Stained Tears

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Ad Freak tips us off on this dandy little spoof for emo cologne which, with its drama-filled mod vibe, skinny ties and stars of ambiguous sexual orientation, assures emo lovers everywhere that if it isn't enough to bleed emo out of your tortured wrists you can always leak it out of your very pores and accost innocent bystanders with emo aura.

We don't even have to smell it. The very thought makes us want to cry.

by Angela Natividad    Jan- 3-07    
Topic: Good, Online, Spoofs



Monster Works at Finding Work by Asking Why We Work

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Asking for consumer opinions and airing them as ads is super trendy, and Monster hops on the clue train with Monster Works for Me, a campaign running on just about all iterations of traditional media to ask us why we do what we do.

Created by Brand|Content out of Boston, it "recognizes the multiple reasons why people work and the passion that drives them," says agency CEO Doug Gladstone. "In short, no matter what you do, or what you'd like to do, Monster has the tools and resources that can help you find the right match, so you can be successful at whatever you pursue."

While we can't claim it pulls much creative weight it certainly moves the long-dormant Monster in the right direction as people are more interested in what they have to say than what companies have to say anyway. And it definitely helps to play mirror. So cheers to Monster.

by Angela Natividad    Jan- 3-07    
Topic: Cable, Campaigns, Good, Magazine, Online, Outdoor, Radio, Television



Top Secret Ford Ad Not So Secret

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AdFreak wonders if this "top secret" Ford Ranger ad which popped up on YouTube yesterday will make an appearance in this year's Super Bowl and whether or not it is even intended to run in the U.S. We think not. Predictably, the YouTube user that uploaded the video is new and the video is the only one in the member's profile. The member is also from Portugal which means the ad could be a commercial emanating out of that country or it could mean nothing at all. One commenter notes the truck's steering wheel is on the right side, a pretty clear indication this is a non-American ad. And the tagline at the end of the ad, "Make Every Day Exciting" is one we haven't seen before. Guess we'll just have to wait for the press release for more details.

Oh, and can we stop with the ridiculous pickup-truck-in-peril scenarios that, clearly, no truck could ever escape from without massive damage or water-induced stalling? But wait, it is kind of a cool ad isn't it?

by Steve Hall    Jan- 3-07    
Topic: Commercials, Good, Super Bowl 2007



Hotpants + Cleavage + Wal-Mart Git 'R Done For Country Singer

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If you're into the whole cowboy-up, redneck, git 'r done scene and want to assume Danny Griego's new Wal-Mart Girls single is just a marketing ploy by his record label, Miramonte Records, to get his new album into Wal-Mart, you just might like this music video (does not seem to work with Firefox) featuring the sort of Wal-Mart girls you will certainly never see in an actual Wal-Mart. Except for the ones that dolled themselves up for Playboy. Ad Age couldn't help themselves.

The video aired twice as an ad during last week's Independence Bowl and is said to be a ploy to boost consumer demand at Wal-Mart forcing the overtly conservative retailer to allow hotpants and boobs onto their CD racks. Of course, the record label denies it's a ploy, Wal-Mart has distanced itself but did say it may carry the album if demand warrants.

by Steve Hall    Jan- 3-07    
Topic: Good, Online, Racy, Television, Video



Dog Training Ads Don't Have to Be Borring

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Now isn't this much better than some "only $19.99 a month" small space ad in the back of K9 Magazine or in some obscure local newspaper? We certainly think so. And, apparently, so does the dog.

by Steve Hall    Jan- 3-07    
Topic: Good



Canada Convicts Inebriated Excuse-Makers in Youtube Ad Effort

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Canadians always have clever drunk-driving PSAs. That's one thing they consistently destroy us over.

A series of shorts on Youtube encompasses their CounterAttack effort, which highlights excuses typical of drunk drivers in a disturbing setting: the situation when things go awry. Excuses are scrawled like last words across gravestones or on street signs beside totaled vehicles, for example.

The campaign is subtly clever and not garish or too obviously impressions-hungry, a typical characteristic of Youtube efforts by other major entities. Experience the savvy here, here and here.

by Angela Natividad    Jan- 2-07    
Topic: Good, Online, Video










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