Greenpeace Admits Its Guilty in New Campaign

Acknowledging it's "guilt" in such "crimes" as "convincing the EU to outlaw development of all genetically modified organisms" and "helping ban corporations from dumping radioactive waste into the ocean," Greenpeace has launched a newish Zig-created print campaign that aims to call attention to its work. Five print executions are here.

Via is the S.H.I.T

With the appropriate acronym, S.H.I.T, Via's Santa Hunters Investigative Team is a collection of videos that documents the agency's search for the elusive Santa Clause. It's the agency's version of its holiday card for clients and friends. Our favorite is the downloadable "We are the S.H.I.T" buddy icon.

Mary Gets Scary, Paris Gets Ditsy, Yaks Save Children

- And just for some holiday diversion, some guy recut the Mary Poppins Trailer into what he calls Scary Mary.

- Celebhead, a new series from VH1 Mobile created and directed by former Deutsch creatives Cheryl Van Ooyen and David Rosen, debuts online and on cell phones today. The first episode, of course, features "Paris Hilton."

- On December 5, Save the Children launched an outpost in Second Life called Yak Shack where residents can buy a virtual yak and donate to the charity.

Visa has launched Fan With A Plan, a community site where sports fans can make travel plans to their favorite large sporting events such as the Olympics and the World Cup.

- Sunday, January 7, VH1 is debuting The Surreal Life Fame Games, a collection of the show's audience favorites from the show's past six seasons.

- The AARP magazine has increased it readership seven percent to 29.9 million adults according the Fall 2006 MRI report.

In Reality, McDonald's 'Inner Child' Can't Get Out

Here's a fun little spoof of that McDonald's Inner Child commercial, out earlier this year, in which kids crawl out of grown up's stomachs and end up at a McDonald's restaurant. In the spoof commercial (you might have to download it to see it properly proportioned), called Eat Large, the true reality of eating at McDonald's is revealed and it's suggested that one might consider eating at Sumo Salad to avoid that unfortunate reality.

Grassroots Theater Self-Promotes with Cocktail Book, Troupe Girls

Berkeley's Impact Theatre, a grassroots troupe that operates out of the basement of a pizza joint, put some heads together to work out how to raise more dosh. As these things tend to go somebody said, "Hey, wanna take pictures of the company girls half-naked and get really, really drunk?"

Unlike most stories that start out with an blur of limbs, vodka and grenadine, this one ends happily ever after: with a publication called Sinfully Delicious: The Impact Theatre Cocktail Book. A step up from the calendar idea, the book features real-live troupe girls, company costumes and off-the-cuff Impact recipes (with the exception of one). It's a nice sticky way to promote "theatre that doesn't suck," Impact's long-standing motto.

Wow. Don't you wish orgies always turned out this way? - Contributed by Angela Natividad

Pig in Pain Promotes ... Pig ... Pain.

Duvall Guillaume launched a bizarre campaign for animal rights group GAIA in Belgium. It's called Pigs in Pain. From the PR guy's letter:

"In Belgium, five million piglets are castrated without anaesthetic every year. The cries of agony of these piglets are unbearable. Yet our government still pretends not to hear it. In spite of promises they made 3 years ago to ban the cruelty."

With that in mind they created a pop group called Pigs in Pain. Their single, which was actually released on the radio, consisted of pigs screaming in inexplicable agony. It made our ears bleed. Clever way to get animal angst out to the public. So read the requisite blog, watch the music video and share in the plight of Belgian pigs. - Contributed by Angela Natividad

Office Max Gives Us the Gift of ... 20 New Holiday Sites

Apparently that Subservient Santa thing is part of a larger campaign by Toy, NY for OfficeMax. The idea is to get people supply-shopping for the holidays by disseminating 20 time-burning holiday sites as "gifts" into the 'net, which is already as bloated as the gift-giving Saint himself. The concept does have that idle but colourful FAO Schwarz feel to it so maybe it's ingenious and we just don't know it.

Upload your head and elf yourself. Armwrestle with a reindeer (that sounds horrifically painful, actually). Get a kid with his tongue stuck to a pole to talk. Sing conspiracy carols. You get the idea. - Contributed by Angela Natividad

Save Face This Party Season With Fake Business Cards

You know you're going to do something stupid at some holiday party this year so why not protect yourself from the morning after guilt by pretending to be someone else during your evening of frivolity? Now, you can with Alternate Identity Business Cards, an interesting service from, yes, an ad agency. DDB to be specific. Now this is way better (and more useful) than some Christmas card or video.

Danica Patrick Godaddy Super Bowl Spot Not Guaranteed

During a press conference held today at Victory Lane in Arizona with GoDaddy CEO Bob Parsons and Andretti Green Racing's Danica Patrick who has signed a deal with GoDaddy to be a "GoDaddy Girl," Parsons could not guarantee Patrick's appearance in either of the two Super Bowl 2007 spots for which the company has contracted. It's unclear whether or not the spots will feature long time GoDaddy Girl Candice Michelle either but Parsons, ever the cagey one, did clarify both will be in several spots for the company in the near future. When asked when we might see a version of the completed Super Bowl spot, Parsons replied, "Game day, unless it's banned." Then we'll be able to see it online prior to the game.

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WaySpa Saves Witless from Christmas Faux-Pas

For its clients at WaySpa, Dentsu Canada creates this viral-intended spot that reminds the witless, whipsawed men out there how very screwed they are if they forget to get honey a gift on the day of judgment. Once all the stress is over you too might want to book a spa visit.

And in the style of easy humour it's always funny when a dude with an accent and a bad sweater says something like, "You forgot to get that bitch a gift!" - Contributed by Angela Natividad