Coke and Youtube Team Up for vGreetings

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There's nothing sweeter than a holiday pairing between a monolithic moniker and the scruffy new brand whose platform lies in user appropriation of copyrighted material.

Yet somehow Coke and Youtube make it work for their "wishcast" vGreetings, a touching dual effort to spread goodwill among mankind.

Send video greetings with Coke-oriented staples of Americana like the polar bears. And if that's just not your hype, maybe a greeting from Youtube personality Geriatric1927 is. Big ups to nalts for pointing this in our direction. - Contributed by Angela Natividad

by Angela Natividad    Dec-11-06    
Topic: Campaigns, Good, Online, Video



Infomercial Madness Promotes MSN Search

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This has Wexley School for Girls written all over it. Oh wait, of course it does...because they did it. They created it for MSN Search. Using the kooky infomercial format and several of its stars, Anthony Sullivan, Matthew Lesko and Tony Little, Infomercial Madness pumps up MSN Search informercial-style and offers visitors the chance to make their own promotional informercial. It's all a bit cheesy but, then again, we're talking about the cheesiest form of advertising here.

by Steve Hall    Dec- 8-06    
Topic: Good, Online, Promotions, Strange



Levi's Scores with On4Life

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Despite the lame On4Life tagline and the suggestion they've done this before, Levi's Red Tab campaign gets its point across nicely and doesn't waste words doing it. It also happens to be damn good-looking. Check out the subtle use of shading in one variation and the contrast between dark, light and body shape in another.

We've always lamented Levi's unique penchant for creating visually stunning, provocative adwork while somehow still managing to suck in the real world. Let's hope they get it right. They can start by firing the douche who named the campaign. - Contributed by Angela Natividad

by Angela Natividad    Dec- 8-06    
Topic: Good, Magazine, Poster



Talking About Sex Makes For Better (And Safer) Sex

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Before the wonders of the Internet, we never had the pleasure of experiencing how open other countries are about the subject of sex. In America, we toss the subject into a box, throw away the key and hope no one ever finds it. Caffeine Marketing points us to a Belgium-based sex and AIDS awareness campaign by Sensoa. There are several versions of the ad that were developed for both the general public as well as specific audiences such as school children and homosexuals. Translated, one of the ads reads, "Oral, vaginal, anal. How about verbal? Say what you like, what you expect, how far you will go. And expect the same from your partner. Because good agreements makes good sex."

by Steve Hall    Dec- 7-06    
Topic: Campaigns, Commercials, Good, Magazine, Newspaper, Racy



Greenpeace Admits Its Guilty in New Campaign

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Acknowledging it's "guilt" in such "crimes" as "convincing the EU to outlaw development of all genetically modified organisms" and "helping ban corporations from dumping radioactive waste into the ocean," Greenpeace has launched a newish Zig-created print campaign that aims to call attention to its work. Five print executions are here.

by Steve Hall    Dec- 7-06    
Topic: Campaigns, Good, Newspaper



Via is the S.H.I.T

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With the appropriate acronym, S.H.I.T, Via's Santa Hunters Investigative Team is a collection of videos that documents the agency's search for the elusive Santa Clause. It's the agency's version of its holiday card for clients and friends. Our favorite is the downloadable "We are the S.H.I.T" buddy icon.

by Steve Hall    Dec- 7-06    
Topic: Agencies, Good, Online, Video



Mary Gets Scary, Paris Gets Ditsy, Yaks Save Children

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- And just for some holiday diversion, some guy recut the Mary Poppins Trailer into what he calls Scary Mary.

- Celebhead, a new series from VH1 Mobile created and directed by former Deutsch creatives Cheryl Van Ooyen and David Rosen, debuts online and on cell phones today. The first episode, of course, features "Paris Hilton."

- On December 5, Save the Children launched an outpost in Second Life called Yak Shack where residents can buy a virtual yak and donate to the charity.

Visa has launched Fan With A Plan, a community site where sports fans can make travel plans to their favorite large sporting events such as the Olympics and the World Cup.

- Sunday, January 7, VH1 is debuting The Surreal Life Fame Games, a collection of the show's audience favorites from the show's past six seasons.

- The AARP magazine has increased it readership seven percent to 29.9 million adults according the Fall 2006 MRI report.

by Steve Hall    Dec- 7-06    
Topic: Celebrity, Good, Mobile/Wireless



In Reality, McDonald's 'Inner Child' Can't Get Out

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Here's a fun little spoof of that McDonald's Inner Child commercial, out earlier this year, in which kids crawl out of grown up's stomachs and end up at a McDonald's restaurant. In the spoof commercial (you might have to download it to see it properly proportioned), called Eat Large, the true reality of eating at McDonald's is revealed and it's suggested that one might consider eating at Sumo Salad to avoid that unfortunate reality.

by Steve Hall    Dec- 7-06    
Topic: Commercials, Good, Spoofs



Grassroots Theater Self-Promotes with Cocktail Book, Troupe Girls

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Berkeley's Impact Theatre, a grassroots troupe that operates out of the basement of a pizza joint, put some heads together to work out how to raise more dosh. As these things tend to go somebody said, "Hey, wanna take pictures of the company girls half-naked and get really, really drunk?"

Unlike most stories that start out with an blur of limbs, vodka and grenadine, this one ends happily ever after: with a publication called Sinfully Delicious: The Impact Theatre Cocktail Book. A step up from the calendar idea, the book features real-live troupe girls, company costumes and off-the-cuff Impact recipes (with the exception of one). It's a nice sticky way to promote "theatre that doesn't suck," Impact's long-standing motto.

Wow. Don't you wish orgies always turned out this way? - Contributed by Angela Natividad

by Angela Natividad    Dec- 6-06    
Topic: Good, Promotions



Pig in Pain Promotes ... Pig ... Pain.

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Duvall Guillaume launched a bizarre campaign for animal rights group GAIA in Belgium. It's called Pigs in Pain. From the PR guy's letter:

"In Belgium, five million piglets are castrated without anaesthetic every year. The cries of agony of these piglets are unbearable. Yet our government still pretends not to hear it. In spite of promises they made 3 years ago to ban the cruelty."

With that in mind they created a pop group called Pigs in Pain. Their single, which was actually released on the radio, consisted of pigs screaming in inexplicable agony. It made our ears bleed. Clever way to get animal angst out to the public. So read the requisite blog, watch the music video and share in the plight of Belgian pigs. - Contributed by Angela Natividad

by Angela Natividad    Dec- 6-06    
Topic: Campaigns, Good, Guerilla, Online








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