Nike's 'Chosen' May Choose You for an X-Games Kinda Life

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Nike's ads are epic so often it's almost banal. But this latest, "Chosen," is an anthem like no other. Filmed over two years across seven locations (Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali), it whets your appetite for adventure with bruising sports too often relegated to boyish recreation: skating, surfing, BMXing, snowboarding.

Famous faces include skater Paul Rodriguez, snowboarder Danny Kass, and surfers Julian Wilson and Laura Enever. But as good as their cameos in pro form is the brand finale: the swoosh, and Nike's "Just Do It" slogan -- symbols tattooed into our cultural roots -- brought to the fore in flames. Perhaps the advertising you would expect from Volcom clothing , but this is a new step for a company such as Nike.

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by Angela Natividad    Jun- 6-11    
Topic: Brands, Campaigns, Celebrity, Games, Good, Online



Global Chaos, Gunmetal Violence, Power Ballads Collide in Call of Duty: Modern Warfare 3

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For Call of Duty: Modern Warfare 3, TBWA\Chiat\Day Los Angeles and The Ant Farm produced four geo-specific teasers that reflect strategic Western-World locations, aired in their respective real-world counterparts and elsewhere.

The teasers ran globally offline and online, driving seething viewers who will likely never go to war -- but will fantasise about it anyway -- to watch the NBA Western Conference Finals and Champions Leagues Finals, where the :90 World Premier was aired.

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by Angela Natividad    Jun- 6-11    
Topic: Campaigns, Commercials, Games, Good, Online, Television



Laundered and Orphaned Sock Society Solves Lost Sock Mystery

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The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.

As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.

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by Steve Hall    Mar-23-11    
Topic: Good, Online, Social, Strange, Video



If You Eat Snickers Peanut Butter Squared A Shark Will Eat You

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When it comes to selling candy bars, the first thing that comes to mind isn't necessarily a focus group populated by sharks who've just sampled some human cuisine and are commenting upon which human tasted better and why.

But, that's the direction in which BBDO went for a new Snickers Peanut Butter Squared commercial. Which, of course, begs the question, why sharks? We're pretty sure sharks aren't able to leave the ocean, hobble over to a convenience store and buy a box of Snickers Peanut Butter Squared.

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by Steve Hall    Jan-14-11    
Topic: Commercials, Good, Strange



Homeless man With Golden Pipes Lands Gig With Kraft

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In an interesting confluence of events turned publicity goldmine, Ted Williams, the famed homeless man with golden pipes, has been hired by Crispin Porter + Bogusky to voice a new Kraft Macaroni & Cheese commercial set to air Sunday during the Kraft Fight Hunger Bowl on ESPN.

Of CPB's choice of Williams, Kraft Spokeswoman Lynne Galia told Advertising Age, "Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams' story. His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment."

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by Steve Hall    Jan- 6-11    
Topic: Agencies, Brands, Commercials, Good, Opinion



Who Knew a Kia Optima Was So Dreamy?

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We love the tagline of this new David&Goliath-created Kia commercial, "No one ever dreamt of driving a mid-sized sedan. Until now." This tagline follows the mystical adventure of a boy whose bed turns into a moving vehicle that takes him on a magical tour into the night towards a very dreamy looking San Francisco.

As he crosses the Golden Gate, he's accompanied by a white horse, a couple of knights and a very Hogwarts Express looking train...filed with animals and a very cute looking little girl.

The boy and his bed then zoom through a tunnel and reappear as Kia Optima and grown man.

Hey, it's just a car commercial but it's far more engaging than most of the other automotive crap out there today. Thanks, David&Goliath...who had wondrous production assistance from Beacon Street Studios and director Lance Accord.

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by Steve Hall    Dec-10-10    
Topic: Commercials, Creative Commentary, Good



Epic Burp Ruins Epic Beauty of Epic Beer Commercial

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Almost reminiscent of the epic Carlton Draught Big Ad (which you absolutely must watch again), Clemenger BBDO is out with another epic Australian beer commercial. The ad begins with epic music accompanying an epic journey through epically beautiful Brewtopia to an epic Parthenon atop the epic Mount Utopia which offers up even more epicness like a white flying horse and epic looking pure blonde beer babes dressed in flowing white robes who serve up Pure Blonde beer.

It's all...well...epically epic. That is until one guy is epically rude and destroys every last bit of epicness with a tiny burp which turns epic as it echoes through the mountaintops until it causes the epic destruction of the previously epic Mount Utopia.

All that's left standing are the two guys, their two beers and the dress one guy ripped off the epically beautiful pure Blonde beer babe.

Epic.

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by Steve Hall    Nov-19-10    
Topic: Brands, Commercials, Creative Commentary, Good



Man Kills Alligator With Golf Tee Pea Shooter to Make Shot

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OK so blowing up kids in a classroom didn't go over so well but when it comes to using menacing alligators to sell rum, all is well. And funny.

In this commercial for Bundaberg Rum, which, for a few seconds gets lost in an overly long and complex set up, a man, looking to make a putt, is aided by the very gentleman who invented Bundaberg Rum...from an oversupply of molasses.

Just watch. The spot works. at least it works for us. We have no idea what PETA's stance on this will be though.

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by Steve Hall    Oct-22-10    
Topic: Commercials, Good, Strange



FedEx Prevents Airport Security From Sleeping on the Job

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BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.

Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.

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by Steve Hall    Sep-13-10    
Topic: Brands, Campaigns, Commercials, Good



Smokers Spontaneously Combust in Non-Smoking Ad

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Of all the anti-smoking ads that have made the rounds over the years, this Swedish ad is one of the more stylish. With fiery, slo-mo action, the ad is accompanied by the mysterious yet hysterical lyrics, "I'm naked. I'm numb. I'm stupid. I'm staying. And if Cupid's got a gun, then he's shooting. His bang. You're my drug. We live it. Your drug. You need it. Reload."

The commercial lulls you into its morbid metaphor yet is actually a pleasure to watch. Over and over which, admittedly, is a bit twisted but the message is so perfectly delivered it's hard to turn away.

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by Steve Hall    Aug-25-10    
Topic: Cause, Good








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