Yawn. No Wait! Oh, God. I'm Gonna Puke! Where's the Toilet?

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So yesterday, we yawned and practically fell asleep after watching one of Danica Patrick's new Boost Mobile commercials. Today we experienced an entirely different reaction. And it wasn't pleasant. In fact, we had to run to the toilet and puke after watching Danica sign some "great racks" in another iteration of the TV campaign.

"What You think this is wrong?", asks Danica. Yea, we do, girl. We really do. Reverse stereotypes be damned. Let the women wear the miniskirts, high heels and bikinis. We're quite fine with men wearing completely unstylish pit crew ump suits. Anything. Just can they please keep their clothes on?

by Steve Hall    May-27-09    
Topic: Bad, Campaigns, Celebrity, Commercials, Good, Racy, Strange



Troy-Bilt Reaches Out, P2P-Style, to Contemporary Gardeners

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Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.

The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.

Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.

Work by Marcus Thomas/Cleveland.

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by Angela Natividad    May-26-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Cree Lures Beautiful People Out of Fluorescent-Bathed Purgatory

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Cree taps into the desolation that comes with spending most of your life under office light, which has a special way of making everything look aggressively bland: an atmosphere that first suppresses you before driving you to violent insanity.

To a melancholy melody, casualties of cogdom are depicted in a languishing state, broken by words whose candidness, whose charm, coincide perfectly with an uplifting chorus: "There's so much beauty in the world. Just not in your office."

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Visine Wrings Fresh Tears from Fairy-Tale Captive

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Mix the charm of The Elves and the Shoemaker with the Napoleonic Lilliputians of Gulliver's Travels and you've got "Kitchen," the print piece by JWT/NY for Johnson & Johnson's Visine.

The visual relates a myth about how all those tears get inside a wee bottle of Visine. Look closely: tireless miniature men conduct tear-gathering work around the frozen face and body of a glassy-eyed woman of normal size. Cut onions litter the table before her; elsewhere, tiny labourers bear buckets. One leans over a giant funnel and pours the harvested fluid into a Visine container.

"Natural tears formula. Don't ask how," the piece reads, crimson scrawl on a well-worn hanky.

Dark and beguiling, like good fairy tales often are.

by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Good, Magazine



Possibly the Best Climate Change Awareness Video Ever

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Cannes Young Lions competition entries for client Oxfam Great Britain have been mixed -- and the stuff we've seen has been wince-worthy, running the "Horrors!" gamut from complete mundanity to gratuitous panty-dancing violence.

That all changes with "Douchebag Pie," arguably the greatest climate change awareness ad for Generation: YouTube ever created.

And if it singlehandedly brings the word "douchebag" to the French lexicon, then all the better.

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Garnett Invites Camera Eye to His Digital Habitat

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"Kevin Garnett: All-Arounder" elevates HP's ongoing campaign, "The Computer is Personal Again," to heights of chill elegance.

In the early work, the contents of celebrities' computers were manifested between their two hands, divulging the creativity and personality that lives inside a well-worn hard drive.

This time around, Kevin Garnett casually saunters through a habitat of interests, calmly suspended in mid-air, waiting for the illuminating touch of his hand. In addition to getting a voyeuristic view of his projects, you get a sense of the eclectic pursuits that compose one person.

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by Angela Natividad    May-21-09    
Topic: Brands, Celebrity, Commercials, Good, Television



Cartoons, Creators, Chali 2Na Cross Paths for Adidas

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Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.

Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)

Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.

These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.

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Peugeot Goes Classic Eletronica With Bond

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To aid the launch of its 308 Coupe Cabriolet, Peugeot commissioned female electric string quartet, Bond, to arrange the classical work Four Seasons. You can check out the arrangement here. And you can see the ad here. It's really quite good. The music, that is.

by Steve Hall    May-20-09    
Topic: Brands, Good, Sponsorship, Video



Red Cross Helps Downtrodden Stand On Their Own

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Fubiz drew our gaze to this short film for the French Red Cross. Panning over different landscapes, it depicts Red Cross members lifting sufferers of various torments to their feet.

As the backgrounds change, so too do the people, which left us with that warm "connected" feeling: we're all both victim and healer sometimes, and in that regard, nothing divides us from anyone else on the planet.

The tagline was equally stirring: "L'homme est fait pour rester debout" -- or roughly, "Man was made to stand upright."

Work by TBWA\MAP; music by sayCet.

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by Angela Natividad    May-20-09    
Topic: Cause, Good, Video



Madness Record Gets Spit-Shined by Zazz

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Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.

The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."

Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.

Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?

Work by production team Gas & Electric; directed by Sell! Sell!.

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by Angela Natividad    May-19-09    
Topic: Good, Promotions, Video








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