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Cannes Young Lions competition entries for client Oxfam Great Britain have been mixed -- and the stuff we've seen has been wince-worthy, running the "Horrors!" gamut from complete mundanity to gratuitous panty-dancing violence.
That all changes with "Douchebag Pie," arguably the greatest climate change awareness ad for Generation: YouTube ever created.
And if it singlehandedly brings the word "douchebag" to the French lexicon, then all the better.
"Kevin Garnett: All-Arounder" elevates HP's ongoing campaign, "The Computer is Personal Again," to heights of chill elegance.
In the early work, the contents of celebrities' computers were manifested between their two hands, divulging the creativity and personality that lives inside a well-worn hard drive.
This time around, Kevin Garnett casually saunters through a habitat of interests, calmly suspended in mid-air, waiting for the illuminating touch of his hand. In addition to getting a voyeuristic view of his projects, you get a sense of the eclectic pursuits that compose one person.
Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.
Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)
Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.
These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.
To aid the launch of its 308 Coupe Cabriolet, Peugeot commissioned female electric string quartet, Bond, to arrange the classical work Four Seasons. You can check out the arrangement here. And you can see the ad here. It's really quite good. The music, that is.
Fubiz drew our gaze to this short film for the French Red Cross. Panning over different landscapes, it depicts Red Cross members lifting sufferers of various torments to their feet.
As the backgrounds change, so too do the people, which left us with that warm "connected" feeling: we're all both victim and healer sometimes, and in that regard, nothing divides us from anyone else on the planet.
The tagline was equally stirring: "L'homme est fait pour rester debout" -- or roughly, "Man was made to stand upright."
Work by TBWA\MAP; music by sayCet.
Madness, a band, just released The Liberty of Norton Folgate, which it's promoting by way of ad nostalgia.
The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and "ordinary detergent." In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand "Zazz."
Five and a half out of Madness' seven band members concluded the album was vastly improved with the latter. We're not sure what happened to the other one and a half members, but it probably had something to do with the button labeled "Permanent Press" and those pesky spin cycle propellers.
Clever. But wait -- does this mean Liberty is less profane, or less gritty, or just really, really wet?
Work by production team Gas & Electric; directed by Sell! Sell!.
Piracy's looking pretty good these days, and a handful of popular artists have done what they can to demonstrate they don't support the act of suing music fans that also happen to be flagrant file-sharers.
Radiohead gave away In Rainbows online in '07 on a pay-as-you-wish basis, followed by Saul Williams, whose Rise and Fall of Niggy Tardust gave you the option of paying a $5 support donation. Just recently, Del the Funky Homosapien opted to give Funk Man out at no charge, jokingly dubbing it his "stimulus package."
This is absolutely the most hilarious and disgusting (at the same time) thing we've seen in forever. And it's an ad! For a cause group no less. So remember the guy who used to do huge burps in high school? Of course you do. Every school has one. This guy is that guy.
And as the teacher always used to say to that Olympic High School Burper, so says this ad, "Do something better with your name."
And who said juvenile burping couldn't be put to good use?
Rosie Siman points us to a hilarious sequel to the SNL skit Jizz in my Pants. This one's called Puke in my Mouth and it's from MsTaken which sells fake engagement rings. So what makes the oh so familiar actress (oh, it's Michelle Nunes) in this video puke in her mouth?
Jizz, of course. Inner thigh perms. Facebook wall posts. Tub farts. Jeans. Bananas. Tom Cruise. And more. Give it a watch.
The work was created by comedy video production group, Pantless Knights. About 1.1 million views after a couple of weeks isn't bad but it's no where near the 50 million or so the original got.
And it's crass as ever. (Be sure to watch the Firing Squad videos.)
For the unfortunate ad cogs that won't be making Cannes this year (cannes't!), there's always the Woods Witt Dealy & Sons' Wrath of Cannes.
Unlike last year, when we were shocked it even lasted two events, Wrath of Cannes is full steam ahead for the third: fueled by layoffs, budget cuts, more conservative advertising and all-around creative rage. Nice pink slip wallpaper, guys!