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It's rare we receive a press release that isn't rife with orgasmic marketing blather and seems more concerned with "appearing" intelligent than actually being intelligent so we were pleased to received this straight forward release from Arnold touting their new leather billboard work for Timberland. We're so happy we don't have to sift through this release like so many others simply to find, among the thousands of words, the hundred or so that actually say anything that we're just going to reprint the thing here:
"Today, Timberland started posting billboards made of its iconic (Ed: OK, "iconic" might be a bit over the top) boot leather in three New York City boroughs: Manhattan, Brooklyn and Bronx. Over a two-day period, local artists representing each borough will adorn the billboards with original artwork reflecting what the borough means to them. (Ed: a little squishy but we'll let it pass) The goal of the project, created by Arnold, is to create a platform for artists to express themselves and their passion for community, using the Timberland boot as canvas. (Ed: Easy now. It's just a billboard.)
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Following yesterday's wind-blown dress for Pretty Polly lingerie, the outdoor medium continues to impress with a recent Saatchi Saatchi Switzerland campaign for Swiss electric utility Groupe E. Most people know everything runs on electricity which, for an electric utility, can be a problem. After all, when was the last time you gave a thought to the name of the company that delivers your electricity? This campaign works towards highlighting Groupe E and to remind people electricity, though ubiquitous, should never be taken for granted. See all the creative here.
Where do soccer balls go when lost? All over the place, apparently. For client Submarino, agency Santa Clara produced this little ball ad out of Casablanca. We liked the whimsical song in the background because it made us think of Kermit the Frog.
Someone we know called this "yet another masturbatory effort from creatives that want to make movies instead of ads." After that we couldn't help but wonder - does that make a good ad then? - Contributed by Angela Natividad
It's been a while since we've added to our "vertising" list but, today, we have a new candidate: thumb-verstising. As part of a new Sara Lee Coffee campaign to promote the company's "coffee pods" that turn into a drink when pumped with thumbs, the brand co-ops thumb-vertising, a movement that offers up thumbs as the next great medium. The site is complete with all you'd normally find on an new ad medium's site: services, case studies, diagrams, surveys and, for those willing to lend their thumbs to the cause, a chance to win a Wii. It's reported "thumbers" are rising subways across Europe holding their thumbs up for hours, promoting thumb-vertising clients. There have been several reports of marketers running towards thumb-vertising trampling those still scurrying for yesterday's medium of the moment: Second Life
Yesterday, bus shelters in California started smelling like chocolate chip cookies as part of a Got Milk campaign. The smell comes not from actual, fresh-baked cookies but from New York-based Arcade Marketing's Magniscent adhesive stickers. Great. As if there weren't already enough drooling kooks at bus stops already. Now everyone's tongue will be hanging out, dripping saliva and jonesing for cookies.
UPDATE: A bunch of cause group idiots with nothing better to so than make life miserable for the rest of us complained and got the campaign pulled because of the so called damage the scent could do to "chemically sensitive" people.
- If you love to bitch about the importance of Cannes-winning creativity versus creativity that actually sells stuff, you might like this Effie webcast tomorrow featuring Carl Johnson of Anomaly, Chuck McBride of TBWA\Chiat\Day, Greg Stern of Butler, Shine, Stern & Partners and Paul Woolmington of Naked Communications.
- In case you missed it, here's (1, 2) those Chrysler ads that slipped out "by mistake" and was then "pulled" by the automaker.
- While crapping all over recent campaigns he feels are really bad such as Charmin, Pepto-Bismol, Mucinex and ExxonMobil, Scott G says the ad industry should simply stop hiring people who create these ads.
- Deep Focus has done some extensive work for HBO's Rome that pits two protagonist characters, Atia and Servilia against each other with dueling online sites in a celebrity smack down of sorts.
In moralizing reverie, Stop Geek points out this funeral ad posted alongside some metro rails. We have to admit it gave us the shakes considering we did get a little closer to a similarly positioned ad that probably merited it less. And we have to admit it's a wittier campaign than the calendar girls on coffins, though its tastefulness may come into as much question.
In our experience professionals in the funeral industry have a cadaverously dry but present sense of humour. (Really, how can you not?) Some people take life too seriously. Some people take death too seriously. They're two sides of the same coin; if indeed you feel the compulsion to come closer, then ... well ... we don't know what to tell you. - Contributed by Angela Natividad
To support the launch of Prison Break on the Portuguese FOX channel, Portuguese agency Torke created a guerrilla-style outdoor campaign with a band of chained prisoners walking the streets, posters with images of the show's cast placed behind the bars or windows and fences and small headshot posters and cards placed in shops. Accompanying the campiagn was a press kit a hidden spoon and a prison blueprint. See it all here.
Here's some interesting eye candy in which AIDS is given a voice, and it ain't friendly. Most will remember the unpleasant Roy Cohn from the hard-as-nails Pacino depiction in 2003's Angels in America.
Unendorsed by Join Red, a movement to reinvigorate the AIDS discourse, the ad was created by Owen Plotkin, who likes making provocative ads for good causes.
Interestingly enough, tempering Join Red is growing speculation about what AIDS actually is and whether it exists at all. We look forward to watching the crossfire move into public salience. - Contributed by Angela Natividad
We do hate pushing an old joke but in this case we can't help it (just look at this and this). What is going on up there? Is it really nonstop games and big hair?
Anyway, Yahoo just released a thumb-wrestling game for its Canada Mail offering. It's actually more fun than it deserves to be. We spent the greater part of the morning creating thumb wrestlers and destroying each other. Very clever way to ensare us in the whole "E-mail choice for champions" thing which we pointedly burned here because of its staggering potential to be lame.
Check out more images from the campaign. We dig the casual playfulness of the images; the campaign is appropriation-friendly and we like that. - Contributed by Angela Natividad
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