Xbox 360 Delivers Bowel Clenching Realism And A Box

While we're not going to make any connections between video game violence and real world violence, one does have to wonder what effects spending hours blowing up, shooting and mutilating video game opponents to a bloody pulp have on the human brain. Moral debates aside, two dudes and a Paris Hilton Mannequin mug for the camera in episodic videos that capture the life of the hardcore gamer strapped with inferior gaming equipment.

Be sure to not miss the obvious alternative pronunciation of "she makes me calm" in the second video or the obvious nod to another type of box in the series' name, "Two Men & A Box" Witty.

Nice'n Easy Demonstrates Hair Model Dangers

Ever wonder what happens to all those hair models who do nothing but flail their hair around in commercials to show how lush and shiny the shampoo makes the hair? Well look no further than this self-deprecating Australian commercial for nice'n easy.

Sirius Has Whatever You're Into

Who says hip hop lovers don't like country, love Elvis and listen to Discovery radio? Not Sirius radio in it's new campaign which offers up it's service as something for "whatever you're into." Not a bad approach. After all, we all have closeted likes and dislikes that we don't share with others and only experience in the privacy of our car while driving to work or at home when no one else is there. Not that we have any odd likings. We're just saying. The campaign was created by Vancouver's Rethink and produced by Reginald Pike.

Salvation Army Campaign Asks Us to Open Our Eyes

Here's a heart warming and well crafted campaign for Canada's Salvation Army that asks us to open up our eyes and notice those who are in need of our help. Called "Invisible," the campaign includes print and TV and illustrates who it's way too easy for us to let those in need slip into the background and be ignored. The campiagn was created by Toronto-based ACLC. Nice work.

Girls Who Must Shop Get Help

For all you "JenX" hipsterati females out there who love to shop but just don't have the time to waste finding that perfect miniskirt or winter coat, A Girl Must Shop is now here for you. Run by Megan Garnhum, the site (in blog form) promises to serve "the interests of hip, trendy gals who can appreciate the treasures that a shopping excursion can unearth, but don't have the time to discover all the riches on their own."

While we're not quite convinced hipsters would actually set foot inside Old Navy, Megan tells us "busy hipsters can find cool, affordable stuff - from the latest little black dress at Old Navy to specialized chocolates to single-serving champagne that's $4 can. And we help them find stores they didn't even know existed."

Edelman Gets Transparent, Launches Second Life Initiatives

Edelman's Steve Rubel has announced his company is setting foot inside Second Life, perhaps to the chagrin of our friends over at Second Life Herald, with two initiatives. Both are aimed at giving something back to the community, an element that's been missing from most of the recent big brand entries. The first initiative involves a Business Plan competition which will help Second Lifers with their business launch goals. According to Electric Sheep, "The winner will get six months access to an island and L$350,000, plus strategic help from Edelman and The Electric Sheep Company."

The second initiative a blog (fully disclosed, no less!) called The Grid Review that will, as Steve Rbal writes, "cover the entrepreneurial spirit inside Second Life." We wish them well. Here's hoping it's done right and this doesn't cause yet another backlash from hard core Second Lifers.

Starbucks Tests WOM & Viral Campaign with Cheer Pass

Starbucks kicks off the holidays Pay it Forward-style by disseminating cheer on chilly city streets. Baristas hand out movie tickets and other small gifts on the condition that the recipient has to do something nice for someone else.

The campaign includes a "cheer pass" that tracks how far the "chain of cheer" has gone. Participants are encouraged to visit It's Red Again to share holiday stories and create greetings. The site is hosted by an awkward-looking man who personifies Starbucks' quirky intellectual vibe. It's also ridden with clever recommendations about holiday coffee blends and seasonal cakes.

CEO Jim Donald says they're interested in the qualitative results of the campaign and admits there aren't any of the usual tracking methods attached to it. (It begs the question - how often does anybody really track anything?) We look forward to seeing how many chains get generated. - Contributed by Angela Natividad

Bowlmor Lanes Equates Bowling With Pregnancy, Sort Of

Copyranter points out the continuing whackiness of the Bowlmor Lanes ad campiagn but goes step further and suggests some new copy the campaign might wish to consider. From "Knock down pins and get knocked up!" to "He'll be putting more than fingers in the hole," Copyranter does his own version the the Priceless fill in the blank thing. Check it out.

Moog Synthesizer Capabilities Visually Represented

In a poster campaign for Moog Music, the company's ability to digitally re-produce real world sound with its effects technologies is visually represented in a poster campaign which "plugs" Moog technology into original sounds emanating from a sizzling sausage, the crack of a billiard ball, snapping bubble gum and the sound of breaking china. See all the posters here.

Oxfam America Solicits Cows, Goats, Camels As Donations

Oxfam America has launched an online gift catalog called Oxfam America Unwrapped on which atypical donations such as a camel, goats, sanitations systems, coffee mills and cows can be made. Each person who makes a donation receives a card representing their donation and the money goes to Oxfam America to fund its worldwide efforts. It's a nice representation of what donations can actually achieve.