That agency with the strange name - Wexley School for Girls - has come up with an interesting promotion for Microsoft's Windows Live Expo.Through a partnership with the band Presidents of the USA and MercyCorps, the program will also raise money for various global communities. The Presidents have created a new video based on their new song, "Zero Friction," with the help of Windows Live Expo. Every item featured in the video will be available on Live Expo for sale. All proceeds from the sales will benefit MercyCorps. Neat.
Random note. The mermaids in the middle of the video and pictured here work at Wexley School for Girls. Kinda makes us want to work there too.
Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.
Like a plague rolling across the land, the Jeep Wrangler campaign with its "new species" keeps invading more and more media space including storescapes, billboards and bug cases featuring miniature versions of the Jeep in bug form. This campaign's certainly got legs. OK, that was bad, Really bad. See more bugs here.
Wieden+Kennedy Amsterdam has done some nice work for Nike in its Team Nike ACG Fall campaign. The agencies blog explains the thinking behind the campaign made up of motion converted to solid objects representing that motion, writing, "The idea was to capture the fleeting beauty of their performance and turn it into something solid." You can see other ads in the campaign here.
For IKEA Portugal, TBWA has created a commercial which captures the transformation of a kitchen from dowdy to chic illustrating how items from IKEA can take the bland out and add in some color. We like it.
Looks like it's a good month for men and their menstrual issues. Catch Up Lady points us to Men with Cramps, a site about male cramping which has "directly or indirectly influenced all the most important events in our history." Sufferers are invited to participate in a study with the MacInnes and Porritt Institute which houses the illustrious Dr. Fardel. One participant confides that male cramps "Is like a tiny man playing a triangle in my stomach."
Perhaps because it's been the butt of dick jokes for so long or on-air personalities could no longer say "Cox" with a straight face, Cox Sports Television has neutered itself and will now be know as CST. Regional Sports and Network Head (yes that's his real title) Rod Mickler explained the change saying, "The updated CST has been designed to maximize the viewer's experience while offering the same reliable, entertaining and up-to-the-minute sports coverage our CST viewers have come to expect." The folks over at Priority PR apparently nixed an earlier quote in which Mickler may have said, "We don't know how Dick Butkus does it but we just can't stand one more 'Cox Excited Over Quarterly Revenue Explosion' or 'Cox Expands With Erection of New Office Tower' headline"
Former ad:tech Chair (currently Chair Emeritus) and well known personality in the world of digital marketing, Susan Bratton, recently launched DishyMix, a WebmasterRadio.FM show on which yes, yes, dishes with industry luminaries such as IAB Preseident and CEO Greg Stuart, Carat NA Chairman David Verklin, BlogAds Founder Henry Copeland, Ubercool and Trendsetter guru Michael Tchong, Advertising Age Associate Publisher Scott Donaton, CNET Founder Esther Dyson and others.
Having seen Susan in action many times, we know she can offer up engaging and compelling conversation so we'll be listening. The show airs Thursdays at 2PM EST on WebmasterRadio.FM but is available anytime via podcast. For some reason, WebmasterRadio never has direct links to anything making it a less than simple task to point to a particular show, let alone subscribe. So, if you want to subscribe to the podcast version, here's the iTunes link.
There aren't many people who use the term "brand spanking new" let alone use it to announce a "brand spanking new website" let along film four thong-clad women actually spanking each other while jumping up and down on a gigantic bouncy castle. But, there are some and biker insurance company Bennetts, located in the UK, is one. If you're interested in biker insurance or, more likely, even if you're not, wallow in the silliness that these three spots deliver and remember, we work in the same industry from which these wondrous creations came. For its pure foolishness, we like it. Ariel, not so much.
When we as an industry set out to create a beautiful ad, we tend to sometimes let our creativity and this thing called Photoshop run amock. Clearly demonstrating this penchant and fixation for beautifying everything in our path is this Dove commercial - created by Ogilvy Toronto and produced by Reginald Pike - in which an average looking woman is, first, subjected to intense physical makeover and then intense digital makeover turning her into the very familiar but very unreal woman we see gracing the pages of magazines and as subject matter for our advertising.