Former ad:tech Chair (currently Chair Emeritus) and well known personality in the world of digital marketing, Susan Bratton, recently launched DishyMix, a WebmasterRadio.FM show on which yes, yes, dishes with industry luminaries such as IAB Preseident and CEO Greg Stuart, Carat NA Chairman David Verklin, BlogAds Founder Henry Copeland, Ubercool and Trendsetter guru Michael Tchong, Advertising Age Associate Publisher Scott Donaton, CNET Founder Esther Dyson and others.
Having seen Susan in action many times, we know she can offer up engaging and compelling conversation so we'll be listening. The show airs Thursdays at 2PM EST on WebmasterRadio.FM but is available anytime via podcast. For some reason, WebmasterRadio never has direct links to anything making it a less than simple task to point to a particular show, let alone subscribe. So, if you want to subscribe to the podcast version, here's the iTunes link.
There aren't many people who use the term "brand spanking new" let alone use it to announce a "brand spanking new website" let along film four thong-clad women actually spanking each other while jumping up and down on a gigantic bouncy castle. But, there are some and biker insurance company Bennetts, located in the UK, is one. If you're interested in biker insurance or, more likely, even if you're not, wallow in the silliness that these three spots deliver and remember, we work in the same industry from which these wondrous creations came. For its pure foolishness, we like it. Ariel, not so much.
When we as an industry set out to create a beautiful ad, we tend to sometimes let our creativity and this thing called Photoshop run amock. Clearly demonstrating this penchant and fixation for beautifying everything in our path is this Dove commercial - created by Ogilvy Toronto and produced by Reginald Pike - in which an average looking woman is, first, subjected to intense physical makeover and then intense digital makeover turning her into the very familiar but very unreal woman we see gracing the pages of magazines and as subject matter for our advertising.
Continuing its fixation with strippers and their apparent ability to convey Napster's marketing message, the once free-for-all now pay-for-all music service has trotted out yet another stripper to illustrate just how bad the iTunes buck-a-song premise is compared to Napster's all you can eat offering. We suppose the analogy works. After all, no one really wants to own a stripper. They just want to rent one for a little while until they're...well...finished.
Well now here's something to brighten up your Monday morning. Just as soon as your getting comfortable watching some strange super hero attempt to retrieve a party girl's balloons which have just flown away, the super hero turns out to be something entirely different: a stupid drunk. It 's all part of a UK-based campaign from the Home Office and Department of Health to educate people on alcohol's wondrous ability to make one both invincible and vulnerable all at the same time.
MTV is hyping its MTV Europe Music Awards in Copenhagen hosted by Justin Timberlake and its Backstage show hosted by Juliette Lewis and the Lick with a series of videos in which Justin botches the Danish language, Juliet smashes a computer while logging on and another in which she tells everyone to fucking log on. There's four videos in all (fourth one here) and for some strange reason, we like them.
- These BBDO-created Suzuki ads have some very intricate and intriguing illustration.
- Beginning November 17, the University of Texas in Austin is hosting Chaos 2006, a two day event focusing on the crazy changes going on in advertising. Yes, Bob Garfield will be in the house.
- Of you're sick of sponsoring that same old boring sports for your marketing programs, you might want to check out this combination of volleyball, soccer and gymnastics called Bossaball.
We're all used to people accosting us on the sidewalk to sell us the latest piece of crap but we don't usually expect street-based billboards to shock us into submission.To promote its new show, Afterlife, Britain's itv is scaring the shit out of people with billboard that, well, watch the video and experience it all for yourself. For you widget heads that will comment, "Yawn. So and so did this eons ago," save it. We still like it and think it's very effective in getting notice.
Coast Medical Care, a Canadian organization that helps the mentally ill with housing, employment and emotional support launched, with help from Grey, a campaign that centers around the invented word, psychosiphobia. The campaign consisted of local newspaper ads, radio, television and a street campaign. The street campaign involved painting the word psychosiphobia on the pavement at a Vancouver intersection that is the dividing line between a business district and a troubled neighborhood rife with homelessness, drugs and prostitution.
A couple years ago, we told you about a technology that mounted TV's on people so they could walk around and sell stuff. Now, everyone's doing it including Nivea who contracted with AdWalkers, trained street walking marketers who wear TV's and hand out stuff, to promote the company's "Nivea Touches New York" Exhibit.
Nivea deployed eight Adwalkers in its first week of operation and four during its second week. The Adwalkers fanned out around Chelsea, Union Square, Gramercy Park, and Herald Square on a Wednesday through Saturday basis. Of the people exposed to the AdWalkers, a total of 6,600 took a virtual tour of the Nivea exhibit and got a printout reminder/invitation to visit the West 19th Street installation.