Napster Continues Stripper Fetish

Continuing its fixation with strippers and their apparent ability to convey Napster's marketing message, the once free-for-all now pay-for-all music service has trotted out yet another stripper to illustrate just how bad the iTunes buck-a-song premise is compared to Napster's all you can eat offering. We suppose the analogy works. After all, no one really wants to own a stripper. They just want to rent one for a little while until they're...well...finished.

Super Hero Goes Splat in UK Alcohol Education Campaign

Well now here's something to brighten up your Monday morning. Just as soon as your getting comfortable watching some strange super hero attempt to retrieve a party girl's balloons which have just flown away, the super hero turns out to be something entirely different: a stupid drunk. It 's all part of a UK-based campaign from the Home Office and Department of Health to educate people on alcohol's wondrous ability to make one both invincible and vulnerable all at the same time.

Juliet Lewis Goes Nuts, Justin Timberlake Botches Danish

MTV is hyping its MTV Europe Music Awards in Copenhagen hosted by Justin Timberlake and its Backstage show hosted by Juliette Lewis and the Lick with a series of videos in which Justin botches the Danish language, Juliet smashes a computer while logging on and another in which she tells everyone to fucking log on. There's four videos in all (fourth one here) and for some strange reason, we like them.

Suzuki Illustrates, Chaos Conferenced, Tweens Over Sexed

- These BBDO-created Suzuki ads have some very intricate and intriguing illustration.

- Beginning November 17, the University of Texas in Austin is hosting Chaos 2006, a two day event focusing on the crazy changes going on in advertising. Yes, Bob Garfield will be in the house.

- Of you're sick of sponsoring that same old boring sports for your marketing programs, you might want to check out this combination of volleyball, soccer and gymnastics called Bossaball.

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Billboard Scares Passersby Into Afterlife

We're all used to people accosting us on the sidewalk to sell us the latest piece of crap but we don't usually expect street-based billboards to shock us into submission.To promote its new show, Afterlife, Britain's itv is scaring the shit out of people with billboard that, well, watch the video and experience it all for yourself. For you widget heads that will comment, "Yawn. So and so did this eons ago," save it. We still like it and think it's very effective in getting notice.

Invented Word Aims to Aid Mentally Ill

Coast Medical Care, a Canadian organization that helps the mentally ill with housing, employment and emotional support launched, with help from Grey, a campaign that centers around the invented word, psychosiphobia. The campaign consisted of local newspaper ads, radio, television and a street campaign. The street campaign involved painting the word psychosiphobia on the pavement at a Vancouver intersection that is the dividing line between a business district and a troubled neighborhood rife with homelessness, drugs and prostitution.

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Walking TV Nets Nivea 6,600 Potential New Customers

A couple years ago, we told you about a technology that mounted TV's on people so they could walk around and sell stuff. Now, everyone's doing it including Nivea who contracted with AdWalkers, trained street walking marketers who wear TV's and hand out stuff, to promote the company's "Nivea Touches New York" Exhibit.

Nivea deployed eight Adwalkers in its first week of operation and four during its second week. The Adwalkers fanned out around Chelsea, Union Square, Gramercy Park, and Herald Square on a Wednesday through Saturday basis. Of the people exposed to the AdWalkers, a total of 6,600 took a virtual tour of the Nivea exhibit and got a printout reminder/invitation to visit the West 19th Street installation.

Youth Panelists Tell Guy Kawasaki About Media Habits

We all love to go to trade shows to schmooze with others in the industry, attend panel discussions in hopes we pick up the latest cool marketing tactic and, perhaps, strike a business deal or two. While some of that may have merit, in this fast changing media landscape where everyone's skipping your ads, blocking your pop ups and stripping banners from web pages, it's unlikely any panel is going to deliver you as much insight and usable information as this Guy Kawasaki-led panel called Next Generation Insights. The panel consisted of kids aged 16 to 24 and offered up more a treasure trove of first hand information about media usage habits that will soon define the future of media. From cell phone usage to use of MySpace to IM to online shopping to text messaging gaming to computer usage habits to television viewing to magazine readership to iPod usage to email to online video to RSS and more. It's a motherlode of insightful, usable information about a generation that is indicative of what media usage will look like in the future.

After watching this, you will very quickly realize that all current methods of marketing have a very, very...very short lifespan. There are bright spots though. Interestingly, magazines and billboards were mentioned as viable media outlets. Give it a watch.

Hugo Boss Creates 3D World For New Cologne

We're not usually a fan of highly stylized commercials just for the sake of being highly stylized but this Callegari Berville Grey-created, Stardust-produced Hugo Boss Green campaign featuring Jonathan Rhys Meyers, is stylized for a reason and seems to catch our eye. Like Coke's Happiness Factory, the spot illustrates the world of beauty a cologne can create. Oh, sorry, we got caught up in all the hype there for a minute but a cologne doesn't just make you smell good. It's supposed to whisk you away to another world for a moment and make you feel special. That's what this campaign does in our opinion.

The campaign. which introduces a new fragrance, consists of :10's, :15's, :20's and :30's as well as print. You can view the :30 here ( it's 15MB so give it some time) and check out additional campaign information here.

Photobooths, Tongues, Giggling Make Ice Cream Hot

Ariel points us to the oddities of ice cream marketing in Europe. Ice cream company Magnum (and yes, there's all kinds of fun stuff you can read into that name) has set up a kind of photo booth for people (mostly attractive young women, natch) to film themselves eating a big ass Magnum ice cream bars...seductively and teasingly, of course. Sweet. Hmm. Makes Hood look positively church-going.