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Apparently riffing on film festival-worthy movies, none of which we've seen, this TBWA Vancouver-created and Reginald Pike-produced television campaign for the Vancouver International Film Festival illustrates the power of great film by showing obsessed freaks turning their real lives into scenes from their favorite movies. That said, the spots are kind of funny to watch.
Polkadotholes tells us to promote its new hump back VW GTI-like vehicle, Qashqai, in Europe, Nissan has invented a new sport called Qashqui Car Games which looks like automotive aerobatics. On the site, there's detailed information on the origin of the faux sport, stats on the sport's top drivers, videos - most of which are "coming soon," current news on the sport, swag and an as yet unactivated "stunt builder" section which, one assumes, will allow people to create their own Qashqai automotive aerial trickery. It seems engaging enough and is well put together if not a bit heavy with long page load times.
Certainly if the product is adult-focused and the intended target audience is to be adult then by all means, pulling out the big grown up intentions and inserting them in the ad makes all the sense in the world. After all, sexy lingerie can most certainly cause pregnancy and it's a marketers duty to notify potential consumers of this danger.
There are all sorts of cool places to shoot a commercial but an aircraft carrier certain rank right up there on the list. Shooting a BBH-created spot to announce Johnnie Walker's sponsorship of Team McLaren Mercedes, Pink Film Company Editor Michael Geohegan and Cut + Run Editor Leo King set up their editing suite right on the deck of the aircraft carrier.
The commercial begins with aerial footage, where fighter jets zoom through the sky at high speeds against a setting sun. A plane then lands on an aircraft carrier, transforms into a Formula 1 car racing along the jetway and does a 360-degree spin before stopping near the middle of the ship. Voiceover intones, "In a dog fight, a pilot experiences up to five Gs for over one minute. An F1 driver experiences up to five Gs for over one hour." The scene then slows as F1 racer Kimi Raikkonen gets out of the racecar, takes off his helmet, and "keeps walking" past his admirers.
Perception, the design/post studio founded by former R/GA creatives Jeremy Lasky, Danny Gonzalez and Brendan Werner, teamed with The Concept Farm on new 2D and 3D animated promo campaign for ESPN's upcoming Major League Baseball playoff coverage. The spots will begin airing the week of September 25, prior to the start of the playoffs on October 3rd. In addition ESPN will utilize the look and feel of the campaign for the Division Series games and as they develop topical spots for the actual match-ups in the Division Series.
Classing up the GAP's cheesy Watch Me Change promotion, Talbots has launched a dress-me-up site to support its Classic Girls Getaway promotion which offers people a chance to win a trip to one of several locations for a three day stay and a $500 shopping spree. To enter, a 200 word essay is required to tell Talbots why the person should be awarded the trip. Oh yea, and you can play dress while standing in front of images of the Getaway trip locations. While we like the promotion, there's something about the accompanying music that is a bit more suggestive than probably intended.
After receiving an email from Nick Denton telling us to check out his Gizmodo gadget site which turned out to be all red, we thought the Gawker Media publisher had struck a deal with that charity that paints websites red but no. Gizmodo has turned red because it's part of a sponsorship deal with TV-everywhere company Slingbox to introduce three new products.
As a follow up to the car-eating gorillas, BBDO has released its second commercial promoting the four door Jeep Wrangler. This ad, following the whole "new species" theme - we can just hear the creative concepting session on this one (new car...hey, I got it...new species!) - , features birds (hawks? eagles?) dive bombing the Jeep only to find out it's a bit tougher that a mouse.
In a piece entitled, "I am Woman. Hear me Blubber," Copyranter is having fun with the Jane Magazine campaign - currently running on Adrants among other sites - and offers up to potential copy to add to the campaign. From "She's a Genius. She's an Idiot" to "She's Zen. She's A Ten" to "She's a Virgin. She's a Slut" there's plenty of suggestion to keep this campiagn going for years. Check out more copy here.
Greenpeace has created a website that looks very similar to the Apple website expect for the fact this Greenpeace website wishes Macs were greener, The site claims Apple products contain hazardous substances other companies have abandoned. The site explains the hazards of toxic waste and its effect on recycling in a section called iTox + iWaste. There's also t-shirts and a tool to mess with a Steve Jobs speech. Nice work, actually.
UPDATE: It seems Greenpeace didn't have all its facts straight.