Absolut Campaign Borrowed by Bucharest Police

We're quite sure Absolut won't think this ad campaign is funny but neither will the Bucharest Traffic Police who are riffing on the long running Absolut campaign to deliver a powerful "don't drink and drive" message. Basic. Simple. Honest. We wonder what Absolut's legal department thinks. See two other versions of the ad here.

Mom Loves New IKEA Stuff, Daughter Gets Shaved

No daughter really likes to listen to their mother go one an one about...well...anything. In fact most wish their Moms would never talk to them at all which is why this teen couldn't take it any longer and told her Mom to shut up about her new IKEA stuff or she'd shave off all her hair. Funny how Moms always get the last word. Toronto's Zig created.

Vera Wang Introduces Fragrance With Princess-O-Meter

To promote its new Princess fragrance, Vera Wang launched VeraWangPrincessBeauty, which features an interactive quiz that tells people what kind of princess they are. An apparently tech-savvy cartoon princess who wears her iPod in her bra walks would-be monarchs through the process.

The criteria is based on all kinds of obstacles the typical princess must navigate daily, such as which event invitation to accept and who to call on speed-dial while sitting in the bathtub. Hmm. To maximize stickiness, princess results can be turned into, yes, a MySpace skin or a printable pledge to be as fantastic a princess as possible. Oh, and also, to always wear Vera Wang Princess.

By the way, we took the test and Adrants is an "IT Princess" who goes to all the hip parties and travels the world. But, of course, you knew that about us already, didn't you? - Contributed by Angela Natividad

Vehicle Color Choices Likened to Painting Female Body Parts

Apparently to tout the color choices of its vehicles, Susannah Breslin tells us Italian car maker Lancia has launched a site that lets you try out the colors....on the bodies of men and women by choosing a color and then a body part to color. The site's in Italian but Unscathed Corpse has translated directions. Have fun.

Independence Cigar Gives Full Body Roll

Hmm. It seems today's edition of Adrants is turning into the all-sex edition. We had Paris Hilton driving drunk and sponsoring a wine-maker. We had girls on ponies playng rugby at the beach for Burger King. Now we have the most blatantly sexual story of all: actual girl on girl sex. Well, not porn-like actual sex but it's close enough and it's from our good old friends Independence Cigar who've always known the best way to roll a cigar. All videos contain nudity. You decide when and here to view.

Rugby, Beaches, Ponies, Girls in Bikinis Better Together

Though acknowledging their individual goodness, this New Zealand Burger King commercial says rugby, beaches, ponies and girls in bikinis are better together just as cheese, bacon, chicken and barbecue sauce are better together in the Cheesy Bacon Tendercrisp sandwich. We can't argue with either.

Milwaukee's Best Beer Cannon Much Better Than OutPost Gerbil

If you're not going to use hot women in bikinis when you create your beer commercial masterpiece, the only other option, really, is to blow stuff up with beer cans. Reminiscent of the famed OutPost.com Gerbil commercial, are several videos on YouTube of a few guys who were paid by Milwaukee's Best to make a beer cannon that projects beer cans into objects in front of a target such as a television, a watermelon, a plant, mayonnaise, beef stew, eggs and other assorted items. Collectively, the videos have been viewed almost a couple million times on YouTube.

If you want to see all the vdeos crammed into one, there's a montage version set the the tune of Robert Wagner's The Ride of the Valkyries made popular in the movie Apocalypse Now. All the videos are on the Milwaukee's Best website too.

BobCars Attack Advertising Week

Advertising Week has to begin somewhere and why not with strange looking tiny "BobCars" that carry messaging. Sort of like a mobile billboard, BobCars, owned, we're told, by Snap Marketing, are being used to hand out postcards with questions on them which they can answer online to win two free weeks of advertising on a BobCar. It's an Adholes thingy.

Wunderman to Save Agency.com Refugees

Usually when something becomes self-referential, that something realizes it's become a parody of itself and it's time to make some big changes. The advertising industry seems to be incapable of that and Wunderman's Career-O-Matic 3,000 (which we think we've seen before) reminds us of that once again. The device helps people find life after advertising because, after all, the industry is going though a paradigm shifting toilet flush as the :30 morphs into a MySpace page, commercials are now called "virals" and agencies (dot com) take their pants off in public so all can see what passes for strategic thinking is just a bunch of people running down the hallway self-importantly shouting, "Corner office! Corner office!"

Geeks Try to Stop Alltel's My Circle Plan

Like a scene out of Mallrats, four guys in this commercial for the Alltel Wireless My Circle plan plot a way to stop the "call ten friends for free no matter what plane they are on" feature because, after all, who could possibly have more than ten friends? Created by Campbell-Ewald, the spot is part of the wireless company's second campaign called "Sales Guys" which follows the initial "Icons" launch campaign. Beyond television, the campaign will include radio, print, event marketing, online advertising and webisodes. Be sure to check out the geeks on the Alltel website along with "Chad" who attempts to get in touch with competing wireless company CEO's to tell them about the My Circle plan.