Gizmodo Sells Out to Slingbox

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After receiving an email from Nick Denton telling us to check out his Gizmodo gadget site which turned out to be all red, we thought the Gawker Media publisher had struck a deal with that charity that paints websites red but no. Gizmodo has turned red because it's part of a sponsorship deal with TV-everywhere company Slingbox to introduce three new products.

by Steve Hall    Sep-29-06    
Topic: Good, Online, Sponsorship



Birds Dive Bomb Jeep Wrangler

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As a follow up to the car-eating gorillas, BBDO has released its second commercial promoting the four door Jeep Wrangler. This ad, following the whole "new species" theme - we can just hear the creative concepting session on this one (new car...hey, I got it...new species!) - , features birds (hawks? eagles?) dive bombing the Jeep only to find out it's a bit tougher that a mouse.

by Steve Hall    Sep-28-06    
Topic: Campaigns, Commercials, Creative Commentary, Good



Jane Magazine Campaign Gets Copy Suggestions

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In a piece entitled, "I am Woman. Hear me Blubber," Copyranter is having fun with the Jane Magazine campaign - currently running on Adrants among other sites - and offers up to potential copy to add to the campaign. From "She's a Genius. She's an Idiot" to "She's Zen. She's A Ten" to "She's a Virgin. She's a Slut" there's plenty of suggestion to keep this campiagn going for years. Check out more copy here.

by Steve Hall    Sep-28-06    
Topic: Campaigns, Good, Spoofs



Greenepeace Takes on Apple

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Greenpeace has created a website that looks very similar to the Apple website expect for the fact this Greenpeace website wishes Macs were greener, The site claims Apple products contain hazardous substances other companies have abandoned. The site explains the hazards of toxic waste and its effect on recycling in a section called iTox + iWaste. There's also t-shirts and a tool to mess with a Steve Jobs speech. Nice work, actually.

UPDATE: It seems Greenpeace didn't have all its facts straight.

by Steve Hall    Sep-28-06    
Topic: Consumer Created, Good, Online



Absolut Campaign Borrowed by Bucharest Police

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We're quite sure Absolut won't think this ad campaign is funny but neither will the Bucharest Traffic Police who are riffing on the long running Absolut campaign to deliver a powerful "don't drink and drive" message. Basic. Simple. Honest. We wonder what Absolut's legal department thinks. See two other versions of the ad here.

by Steve Hall    Sep-27-06    
Topic: Brands, Good, Policy



Mom Loves New IKEA Stuff, Daughter Gets Shaved

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No daughter really likes to listen to their mother go one an one about...well...anything. In fact most wish their Moms would never talk to them at all which is why this teen couldn't take it any longer and told her Mom to shut up about her new IKEA stuff or she'd shave off all her hair. Funny how Moms always get the last word. Toronto's Zig created.

by Steve Hall    Sep-27-06    
Topic: Commercials, Good



Vera Wang Introduces Fragrance With Princess-O-Meter

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To promote its new Princess fragrance, Vera Wang launched VeraWangPrincessBeauty, which features an interactive quiz that tells people what kind of princess they are. An apparently tech-savvy cartoon princess who wears her iPod in her bra walks would-be monarchs through the process.

The criteria is based on all kinds of obstacles the typical princess must navigate daily, such as which event invitation to accept and who to call on speed-dial while sitting in the bathtub. Hmm. To maximize stickiness, princess results can be turned into, yes, a MySpace skin or a printable pledge to be as fantastic a princess as possible. Oh, and also, to always wear Vera Wang Princess.

By the way, we took the test and Adrants is an "IT Princess" who goes to all the hip parties and travels the world. But, of course, you knew that about us already, didn't you? - Contributed by Angela Natividad

by Angela Natividad    Sep-27-06    
Topic: Campaigns, Good, Online, Promotions



Vehicle Color Choices Likened to Painting Female Body Parts

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Apparently to tout the color choices of its vehicles, Susannah Breslin tells us Italian car maker Lancia has launched a site that lets you try out the colors....on the bodies of men and women by choosing a color and then a body part to color. The site's in Italian but Unscathed Corpse has translated directions. Have fun.

by Steve Hall    Sep-27-06    
Topic: Good, Online, Strange



Independence Cigar Gives Full Body Roll

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Hmm. It seems today's edition of Adrants is turning into the all-sex edition. We had Paris Hilton driving drunk and sponsoring a wine-maker. We had girls on ponies playng rugby at the beach for Burger King. Now we have the most blatantly sexual story of all: actual girl on girl sex. Well, not porn-like actual sex but it's close enough and it's from our good old friends Independence Cigar who've always known the best way to roll a cigar. All videos contain nudity. You decide when and here to view.

by Steve Hall    Sep-26-06    
Topic: Commercials, Good, Strange



Rugby, Beaches, Ponies, Girls in Bikinis Better Together

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Though acknowledging their individual goodness, this New Zealand Burger King commercial says rugby, beaches, ponies and girls in bikinis are better together just as cheese, bacon, chicken and barbecue sauce are better together in the Cheesy Bacon Tendercrisp sandwich. We can't argue with either.

by Steve Hall    Sep-26-06    
Topic: Commercials, Good










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