Remember when dodgeball was just a stupid game you played in gym class when the teacher didn't feel like teaching you anything that actually had to do with physical education? Well those were the days. Thanks to a movie and a bunch of people not interested in playing "real" sports, it's now become a popular sport. Which, of course, means it's now part of an ad campaign.
As David Gianatasio writes on AdFreak, faux-newscasts do, indeed, trivialize the profession but, as always, they do provide lazy creatives an easy out when there's no energy left to come up with anything new. In this "What Happen Here, Stays Here" Las Vegas commercial, we are told by Candace Newman "the water's nice but no one's getting in" and "these cabanas are yet another troubling sign of the times."
Sadly, it's all very true. Las Vegas is hurting in a big way. But rather than sending an entire town to the city as part of a crazy marketing stunt (oh wait, they did that already), they are embracing economic reality and having fun with it.
While we might be led to believe Mirage's Bare is bare, as Newman finishes her report, strips off her jacket and the camera pans left to a pool full of party people, it seems Las Vegas is doing just fine.
Air New Zealand promotes its no-hidden-fees policy with an ad where pilots, flight attendants and baggage jockeys sport nothing but paint in lieu of uniforms.
Maybe for morale's sake, CEO Rob Fyfe of Air New Zealand stars as one of the baggage lackeys/air traffic controllers. (He recently attested to being "absolutely flattered" after winning Hottest Businessman in a New Zealand BusinessDay poll.)
Probably one of the scariest things about human trafficking is that it's kinda like objectification brought to the lowest common denominator: you're not just eyeballing someone like a slab of meat; you're actually treating the person like an item on which you can impose your will.
Bringing this idea to stark relief, the German arm of Amnesty International celebrated the 60th anniversary of human rights in 2008 with "Frau im Koffer" ("Woman in Suitcase"), a guerrilla effort where a live contortionist was squeezed into a transparent suitcase and tossed onto a conveyor belt in baggage claim.
In the movie Bulworth, Warren Beatty said, "If we all fucked each other we'd eventually end up the same color." That statement was meant to imply racial tension is caused by the differences among the people of the world and it could all be solved if we all just hopped in the sack with each other.
If you applied that logic to the world of finance, you might end up with this commercial from German finance company Bontrust in which German pianist Clara Schumann, the face of the 100 DM hops into the sack with America's Abe Lincoln for some stimulating economic activity which results in what would appear to be profitable co-mingling.
But Abe isn't the one one who gets in on the action.
Remember Coke Happiness Factory? Of course you do; all kinds of weird things happening inside a Coke machine. If you liked Happiness Factory and the Eepy Bird Diet Coke/Mentos thing, you'll love this new Organ Player commercial which kinda mashes together the two aforementioned efforts into a musical extravaganza complete with adorable/scary furry things. And a hot chick if you look quickly.
The commercial was created by Mother London, directed by Douglas Wilson and produced by Blink.
Of course you can see the joke coming within the first seconds of watching this video for Best Western but, oddly, it's remarkably watchable. We don't know why. Maybe because, oh, we were waiting for GaDaddy's Candice Michelle to show up and lose the strap to her top or something. But no. The video plays out calmly, coolly and collectively without the faintest hint of sex.
As if there weren't already enough to do with your "there's an app for that" iPhone. Now, we've got a bowling game courtesy of Malibu Rum. In two kooky (yes, we did say kooky) commercials, we are encouraged to get our game on.
A Rastafarian-esque announcer screams, "Malibu Bowling is now a downloadable game for your mobile phone!" But in these spots, a real game of bowling is played...with melons...that smash against walls. Hmm. Alcohol? Large round objects. Yes, that makes sense.
See the spots here and here.
Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.
What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.
For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.
Remember those Nano-Chromatic iPod spots where the iPods bleed in technicolor? The banner includes a row of buckets that appear to be catching the seepage.
"Nous recuperons les restes de peinture" -- "We collect the leftover paint" -- the piggyback concludes, tying it all together. GENIAL. Nothing less than what we'd expect from this creative circle though. Bos is one of those agencies whose work is hit or miss, but always out-of-the-box; brave, unabashed, idealistic. And always singularly Bos.