We're sure there's many different levels of inner meaning to these Harvey Nichols ads for its Beauty, Womenswear and Menswear lines sent to us by Adrants reader, Susannah, but we won't bore you with our analysis. Rather, we'll just point you to them and you can interpret them yourselves. DDB London did the ads.
In front of the thousand or so creatively dressed creative community members that attended Boston's 46th Francis W. Hatch Awards last night - hosted by KISS 108's Billy Costa - at the newly renovated Back Bay Events Center, Boston's Arnold took home 89 awards including the evening's Best of Show award. Following Arnold with 42 awards was Hill Holliday. Mullen took home 22, Fort Franklin, 14 and Modernista!, 12. Dunkin Donuts was named Marketer of the Year partially in recognition of its America Runs On Dunkin marketing program.
As with all advertising related events, there was liquor and lots of it. Following a two hour cocktail party, attendees were properly sloshed by the time the awards began and much hooting and hollering could be heard throughout the auditorium as each agency won their respective awards. Particularly busy was Arnold having to applaud for itself 89 times throughout the show.
That's them in the picture to the right. Oops. We're told this is the Mullen crew. not Arnold. Sorry.
In this Anthem Blue Cross and Blue Shield campaign created by Publicis & Hal Riney, three sort of funny scenarios or near health harming situations work to convince people of the importance of a good health plan. One spot has a guy toppling backwards in his office chair. Another has a kid explaining the antics he and his Dad went through while Mom was away that caused Dad to check the Anthem website after several "mishaps." A final spot has an injured married guy talking to his dumb, single friend about why he should have good insurance - all while the dumb guy is doing potentially health harming activities.
Not that this is yet another contextual ad mishap. Then again, maybe it is. It's not obvious this ad is on this page contextually or just normally. Next to an article about Segway recalling 23,500 of its scooters because the wheels can suddenly reverse causing injury to the rider is an apple ad with the PC guy in a wheelchair with casts on both arms and one leg. Actually, this contextual screw up, unlike the Anna Nicole Smith dead son one, is actually brilliant.
While we suppose it's not surprising that most guy's minds are continually filled with images of boobs and that, faced with certain death, those images might flood forward as part of the final lifetime flashback. Though, in this spot, created by Mask, for French sneaker retailer Courir, none of that is initially obvious. Apparently, we are to believe a little ketchup spilled on a pair of new sneakers is enough of a trigger to bring on a full blown boobathon flashback. In any event, it's always enjoyable to o drink in a few quick cuts of cleavage during the day. Besides, the French created this so that explains all.
Adrants reader Roy Coffman sends us this little bit over reactive buffoonery regarding a man, a dog and humorless animal activists. In the UK, Kellogg's is running an ad that shows a man riding home from work on top of an Irish Wolfhound. We've seen the ad and think it's funny. Apparently, at least 100 people don't and have complained to the Advertising Standards Authority. For some reason, even though it's quite obvious the pairing of the man and dog are computer generated, the complainers think the ad is cruel and that there's going to be a trend of kids hopping on dogs copying this commercial. OK, everyone. Take a deep breathe. Let it out. There. Is all your freakishly obsessive, humorless behavior gone now? If not, repeat until it is or just shut up and let the rest of us enjoy this commercial.
Adrants reader Susannah sends us this link to a great stairway ad that has a very photo realistic sticker of a woman who looks like she's just fallen down the stairs. Created by Downtown Partners, the ad is for Red Cross Canada and promotes a first aid training course. Se a close up shot here.
Hmm. This promotional piece for BBDO Germany's eighteen-month Junior Training Program for creatives makes the W + K School look like it's a place for, well, less aggressive types. No matter. We're sure both schools are good but we do like the very strange promotional piece for the BBDO school. Interested? Email them at firstname.lastname@example.org
Here's a new campaign from Boston-based Winsper for Timberland PRO's PowerWelt work boots which consists of magazine, outdoor and point of sale. The campaign's photography is quite striking if we do say so ourselves and was done by Jim Erickson. The campaign will break mid-September. Check out other creative here, here, here and here.
OK, this is just
stupid oddly amusing enough to be funny. It's Carlton Draught's follow up to it's famed Big Ad. This time, the ad, called Flash Beer and created by Melbourne-based George Patterson Y&R, isn't focused on spoofing British Airways but rather that famous (and much spoofed) dance scene from the movie Flashdance. Except we don't get to watch Jennifer Beal's tight body writhe across the floor. We get to watch poor Kevin Cavendish who just wants a job at Carlton Draught brewing the beer because he loves it so much. By the end, we couldn't help liking it. We think you will too. If not, we're sure you'll let us know.