With the tagline "you have no idea what a difference that makes" applied to both sex without a condom and the choice between living healthy or living with AIDS, this video showing two men in the throes of getting it on sends a powerful message and hopes to raise awareness in the country of the increasing spread of HIV in the gay community.Created and released virally on the web by AddictAD, the video has been viewed 200,000 times since launching less than a month ago. A heterosexual version is planned as well.
While we're quite sure, if given the choice, most waste management companies would be happy as a dog tearing apart a trash bag full of food to simply dump their waste in a good 'ol dump of yesteryear. But with the rise in environmental awareness and creation of lengthy rules defining exactly what trash is and what isn't, waste management companies like the appropriately named Waste Management must now adhere to these strict guidelines and appear to be as green as Greenpeace when it comes to the environment. So it is without surprise, in this commercial, we see a great green Waste Management truck doing the winding mountain road thing alongside a flying bird and "lush expanse of green" as if the truck were right at home with nature. The spot was created by Fogarty Klein Monroe and directed by Plum Productions' Eric Saarinen.
Just when you begin to wonder WTF is going on in this commercial, One Man Fight, which shows one boxer getting the crap beating out of him by another, you realize there's an important message here from Amnesty which reports one in two women murdered are killed by their male partners, often during an ongoing abusive relationship.
Svedva, that vodka company with the fembots, has placed a billboard at Houston and Lafayette in New York which is across from the Puck building where political events are held. The billboard reads, "Madame President and her first lady serve Svedka at all official state functions." Witty.
To call attention to its all-in-one travel site, Kayak is running a contest in which people can submit ads for the service and if the company likes it, it will fly the creator to New York to have it professionally produced. There's already 400 ads people have submitted hosted over at YouTube.
Beginning tomorrow, Los Angeles will bathe in a cultural oddity known as the LA County Fair. Normally reserved for upstate New York or any flyover state, county fairs are full of cotton candy, barf-inducing tea cup rides, tractor pulls, all form of pig - both cooked and live, trucker hats, beer guts, "git r done" accents no one can understand and lots of girls who think they look hot with their gut bulging between their belly shirt and their way-too-tight low rider jeans. In bringing this sort of event to the most plastic place on earth, some serious motivation was needed.
Stepping up to the daunting task and delivering hilariously was LA agency Ideaology which created these two spots featuring a plactic surgeried mom, her Ashley Simpson look-a-like daughter (named Ashley, no less) and a friend. In one spot, the three debate whether or not cotton candy is vegan. In the other, a discussion ensues regarding exactly what sound a sheep makes.
We really have to compliment Tim Nudd over at AdFreak for turning a celebrity DUI story into one centered on advertising all to show that hot image of Paris Hilton orally manipulating that gigantic Carl's Jr. burger next to that Bentley in that commercial. Yes, she was arrested for DUI and told authorities she was headed to In N Out Burger which, of course, is not Carl's Jr. and might miff those over at Carl's Jr. that the companies most famous spokesperson is, god forbid, eating something other than a big ass Carl's Jr. burger. Nudd evens brings in Bentley who he says is probobly not happy Hilton was driving a Mercedes when she was arrested rather than a Bentley. We bow to your editorial prowess, Tim.
To promote the launch of Koch Media's Crusty Demons game, London's New Media Maze has created a virally-intended little game in which you decide where on a woman's body you want place a tattoo, write a message then send it to a friend. We found ourselves somewhere in the middle of two round objects with the message "Adrants Was Here."
Production house Convert teamed with BBDO Atlanta to create and direct a live-action TV campaign to introduce Cingular's Pantech C300, the "world's smallest camera flip phone." The spots use a filmmaking technique that incorporates a graphical "hinge" in the ads to highlight the flipping of the phone. It's not like the second coming of that Gap/Matrix freeze and pivot technique (or whatever it's called) but it's perfect for the ad's messaging. There's two spots to view here but they load very slowly.
Boston interactive marketing agency FUSEideas has created an online game for Boston.com's promotion of the Brigham's Ice Cream Scoop campaign which offers coupons for free ice cream to those that play the online game. Running from September 12 to 17, the game will also incorporate a "Vote for the Wildcard" flavor which will then be served on the last day of three Scoop promotion. The game itself calls for players to move ice cream cone, Coney, from side to side on the screen and catch as many scoops of ice cream as possible.