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Svedva, that vodka company with the fembots, has placed a billboard at Houston and Lafayette in New York which is across from the Puck building where political events are held. The billboard reads, "Madame President and her first lady serve Svedka at all official state functions." Witty.
To call attention to its all-in-one travel site, Kayak is running a contest in which people can submit ads for the service and if the company likes it, it will fly the creator to New York to have it professionally produced. There's already 400 ads people have submitted hosted over at YouTube.
Beginning tomorrow, Los Angeles will bathe in a cultural oddity known as the LA County Fair. Normally reserved for upstate New York or any flyover state, county fairs are full of cotton candy, barf-inducing tea cup rides, tractor pulls, all form of pig - both cooked and live, trucker hats, beer guts, "git r done" accents no one can understand and lots of girls who think they look hot with their gut bulging between their belly shirt and their way-too-tight low rider jeans. In bringing this sort of event to the most plastic place on earth, some serious motivation was needed.
Stepping up to the daunting task and delivering hilariously was LA agency Ideaology which created these two spots featuring a plactic surgeried mom, her Ashley Simpson look-a-like daughter (named Ashley, no less) and a friend. In one spot, the three debate whether or not cotton candy is vegan. In the other, a discussion ensues regarding exactly what sound a sheep makes.
We really have to compliment Tim Nudd over at AdFreak for turning a celebrity DUI story into one centered on advertising all to show that hot image of Paris Hilton orally manipulating that gigantic Carl's Jr. burger next to that Bentley in that commercial. Yes, she was arrested for DUI and told authorities she was headed to In N Out Burger which, of course, is not Carl's Jr. and might miff those over at Carl's Jr. that the companies most famous spokesperson is, god forbid, eating something other than a big ass Carl's Jr. burger. Nudd evens brings in Bentley who he says is probobly not happy Hilton was driving a Mercedes when she was arrested rather than a Bentley. We bow to your editorial prowess, Tim.
To promote the launch of Koch Media's Crusty Demons game, London's New Media Maze has created a virally-intended little game in which you decide where on a woman's body you want place a tattoo, write a message then send it to a friend. We found ourselves somewhere in the middle of two round objects with the message "Adrants Was Here."
Production house Convert teamed with BBDO Atlanta to create and direct a live-action TV campaign to introduce Cingular's Pantech C300, the "world's smallest camera flip phone." The spots use a filmmaking technique that incorporates a graphical "hinge" in the ads to highlight the flipping of the phone. It's not like the second coming of that Gap/Matrix freeze and pivot technique (or whatever it's called) but it's perfect for the ad's messaging. There's two spots to view here but they load very slowly.
Boston interactive marketing agency FUSEideas has created an online game for Boston.com's promotion of the Brigham's Ice Cream Scoop campaign which offers coupons for free ice cream to those that play the online game. Running from September 12 to 17, the game will also incorporate a "Vote for the Wildcard" flavor which will then be served on the last day of three Scoop promotion. The game itself calls for players to move ice cream cone, Coney, from side to side on the screen and catch as many scoops of ice cream as possible.
Perhaps taking a lead from the Levi's Denim Monsters, French marketing firm TriBeCa, to promote the opening of a flagship LEE store, developed a street campaign for LEE jeans in which the jeans were placed over parking meters and hung from wires above the streets while manholes were painted with "LEE," banners were hung in metropolitan areas and bar coded stickers were handed out as coupons for use at retail locations. More street scene images here.
In perhaps an intriguing method of attracting attention to this commercial while giving a nod to citizens of Mumbai, India who close their windows to shut out the sounds of the country's Ganesh Festival, this ad for the Times of India highlights the tens day festival but contains no sound at all. And yes, we struggled with our volume control at first so now you don't have to.
Beginning its life as a greeting card company, shifting to developing a line of baby clothes then turning ad agency, uncooked has developed 11 animated IDs for MTV that follow the company's original greeting card sense of style and humor. It's not everyday a gretting card company goes to work for MTV and this time the work is actually good. Check it out here.