Online 'Scoop' Game Gets Players Free Ice Cream

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Boston interactive marketing agency FUSEideas has created an online game for Boston.com's promotion of the Brigham's Ice Cream Scoop campaign which offers coupons for free ice cream to those that play the online game. Running from September 12 to 17, the game will also incorporate a "Vote for the Wildcard" flavor which will then be served on the last day of three Scoop promotion. The game itself calls for players to move ice cream cone, Coney, from side to side on the screen and catch as many scoops of ice cream as possible.

by Steve Hall    Sep- 7-06    
Topic: Games, Good, Online



Lee Jeans Take Over Streets of Paris

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Perhaps taking a lead from the Levi's Denim Monsters, French marketing firm TriBeCa, to promote the opening of a flagship LEE store, developed a street campaign for LEE jeans in which the jeans were placed over parking meters and hung from wires above the streets while manholes were painted with "LEE," banners were hung in metropolitan areas and bar coded stickers were handed out as coupons for use at retail locations. More street scene images here.

by Steve Hall    Sep- 7-06    
Topic: Good, Guerilla



Silent Commercial Touts Sounds From India's Ganesh Festival

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In perhaps an intriguing method of attracting attention to this commercial while giving a nod to citizens of Mumbai, India who close their windows to shut out the sounds of the country's Ganesh Festival, this ad for the Times of India highlights the tens day festival but contains no sound at all. And yes, we struggled with our volume control at first so now you don't have to.

by Steve Hall    Sep- 7-06    
Topic: Commercials, Good



Greeting Card Company Turns Agency, Creates MTV ID Campaign

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Beginning its life as a greeting card company, shifting to developing a line of baby clothes then turning ad agency, uncooked has developed 11 animated IDs for MTV that follow the company's original greeting card sense of style and humor. It's not everyday a gretting card company goes to work for MTV and this time the work is actually good. Check it out here.

by Steve Hall    Sep- 7-06    
Topic: Commercials, Good



Jay-Z Does Coke Side of Life Stageside Thing

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Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.

by Steve Hall    Sep- 5-06    
Topic: Brands, Celebrity, Good, Video



Poor Financial Decisions Lead to 45 Years in Fast Food Joint

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Using flash back scenarios which explain current misfortune, Winston-Saloem agency The Woodbine Agency created a series of commercial for its client Peidmont bank that illustrates the importance of making proper financial decisions and the downside of making bad ones. The series of commercial can viewed on YouTube here.

by Steve Hall    Sep- 5-06    
Topic: Campaigns, Commercials, Good



Goose Poops on People's Heads For PSP

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Anytime a spot tosses in a joke about pooping on people's heads, it's guaranteed coverage on Adrants. In this spot, created by TBWA/Ciat/Day and directed by Hornet director Monkmus (gotta love those self-important one namers), features a goose talking to the dustball dude about the PSP's travel friendly features. Watch it here.

by Steve Hall    Sep- 5-06    
Topic: Commercials, Good



Cinema Ad Goes Live With Audience Participation.

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This was done before prior to a theatrical presentation but now it's made its way to movie theaters. To promote its new B LIve website which, humorously, appears to be under construction, Bacardi placed a pre-movie ad in Dutch theaters showing people grooving to a DJ. Half way through the ad, the power (in the ad) goes out, the music stops and the people stop dancing. A few seconds later, a guy in the theater stands up and starts beatboxing to which the dancers in the actual commercial respond to and begin dancing again. A woman in the theater stands and begins to dance as well. While the whole thing looks very staged, if real, it does seem to eliminate the pre-movie monotony that has taken over theaters.

by Steve Hall    Sep- 5-06    
Topic: Commercials, Good



Catch A Glimpse of Jessica Simpson In New Campiagn

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AdPunch has a few photos of Jessica Simpson in the new ad campaign for her line of footwear and handbags. We'll agree with AdPunch here and say she does look pretty good in these ads.

by Steve Hall    Aug-31-06    
Topic: Campaigns, Celebrity, Good



Honda Element Crab Wants Job Back, Starts Petition

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We have no idea how long this has been around but Adrants reader Steve Poland tells us he saw a text ad on Google which read, "Help save the crab. Gil the MySpace crab lost his job. Sign the petition to get him back." The ad linked to SavetheCrab, a site that pleads for people to sign a petition so Gil can get his job back after having been fired for apparently saying "I pinch" too many times in Honda Element commercial which can. of course, be viewed on the accompanying MySpace page. Eesh.

by Steve Hall    Aug-31-06    
Topic: Good, Online, Television, Viral










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