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Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.
Using flash back scenarios which explain current misfortune, Winston-Saloem agency The Woodbine Agency created a series of commercial for its client Peidmont bank that illustrates the importance of making proper financial decisions and the downside of making bad ones. The series of commercial can viewed on YouTube here.
Anytime a spot tosses in a joke about pooping on people's heads, it's guaranteed coverage on Adrants. In this spot, created by TBWA/Ciat/Day and directed by Hornet director Monkmus (gotta love those self-important one namers), features a goose talking to the dustball dude about the PSP's travel friendly features. Watch it here.
This was done before prior to a theatrical presentation but now it's made its way to movie theaters. To promote its new B LIve website which, humorously, appears to be under construction, Bacardi placed a pre-movie ad in Dutch theaters showing people grooving to a DJ. Half way through the ad, the power (in the ad) goes out, the music stops and the people stop dancing. A few seconds later, a guy in the theater stands up and starts beatboxing to which the dancers in the actual commercial respond to and begin dancing again. A woman in the theater stands and begins to dance as well. While the whole thing looks very staged, if real, it does seem to eliminate the pre-movie monotony that has taken over theaters.
AdPunch has a few photos of Jessica Simpson in the new ad campaign for her line of footwear and handbags. We'll agree with AdPunch here and say she does look pretty good in these ads.
We have no idea how long this has been around but Adrants reader Steve Poland tells us he saw a text ad on Google which read, "Help save the crab. Gil the MySpace crab lost his job. Sign the petition to get him back." The ad linked to SavetheCrab, a site that pleads for people to sign a petition so Gil can get his job back after having been fired for apparently saying "I pinch" too many times in Honda Element commercial which can. of course, be viewed on the accompanying MySpace page. Eesh.
Hoping to maximize Ryan Seacreast's apparent addiction to reviewing daily Google Alerts about himself, Kaitlyn Wilkins tells us online celebrity fantasy league Fafarazzi has posted it's desire on it's blog. Through the wonders of the blogoshpere link-fest and Google's documenting of it, Fafarazzi hopes Seacreast, when reading his Google Alerts, will see the Fafarazzi plea and mention it on any one of his many shows from America Idol to his morning show on KISS to his varios interviews on Extra and other media outlets. Stranger things have happened.
Created by Goodby Silverstein & Partners and produced by Stardust Studios, this PSA for the California Coastal Commission, an extension of a previously created poster campaign, demonstrates, through the animated birth of a Cig Egret, the cigarette, along with other trash is not native to the California coast. The spot urges people to participate in the California Coastal Cleanup Day September 16.
This spot for Five Alive, a drink we haven't seen on the shelves in years, is just goofy enough to merit mention. The spot is an animated collection of cultural nods that apparently illustrates how Five Alive makes you feel alive. The work was done by Leo Burnett Toronto. Animation was done by Geah Gear Animation.
Just breaking on YouTube is this classic newsreel-style video promoting the upcoming movie, The Black Dahlia, about 22 year-old actress Elizabeth Short who was found dead on a vacant Hollywood lot in January of 1947. While many people confessed to the crime, it was never solved. Shot newsreel-style, the video chronicles the many crimes that occurred in that city from the Chinese Massacre of 1871 to the LA Times Bombing to the Parker Kidnapping to the "Zoot Suit" Riots and more. The work was created by Exopolis.