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The old double standard is alive and well in this campaign. If you.re a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.
Of course there are some things - but not many many - more intriguing than watching a collection of school girlie girls who strip down and show their appreciation for your hard work. Alright, so they don't strip completely and they're not actually school girls but Phillips thought it would be a good idea to provide these models to console those fans whose teams didn't do so well at the FIFA World Cup 2006. OK, so that was a while ago but this is still fun. What you we do without friends like Brent?
Brent points us to this impressive Australian child abuse PSA which features Johhny Cash singing the Nine Inch Nails song Hurt while images of a creepy old dude makes his way towards a sleeping child's room. The spot urges viewers to become a childhood hero since it's not so easy for an abused child to do so on their own.
As if in a nod to the finer things about life in Amsterdam, this commercial promoting the city's Cross Media Week features such pass times as naked women, puking, bondage, marijuana and pigeon excrement.
Now this is good. At first we looked at this ad and we're like, "huh?" Then we realized, "duh!" It's eye catching and it makes its point very clearly. But, the name of this ad has the word "spec" in it leading us to believe it's only a twinkle in a creative's eye. Come on, Kellogg. Approve this ad! Oh wait, this is probably too insider for our cereal eating friends to appreciate.
Yes, they do. They really do. They asked us. Maybe they'll ask you. Yup, Kaboom Advertising has a MySpace page and they invited us to be their friend. Cool. We're not sure how much awareness or business a MySpace page for an ad agency will generate given that the average MySpace member is, oh, 16 and nowhere in need of an ad agency but, thankfully, Kaboom's page looks nothing like a MySpace page.
Outdoor is one medium that, unlike many others, seems to be weathering the storm the Internet has rained down on other media and it's executions like this one that insure the medium will remain viable for, well, ever. This is s promotion for the Turkish GP, and Indy 500 of sorts, sponsored by Turkish fuel company Petrol Ofisi and created by Alametifarika
Now here's an interesting way to promote your jeans. Grab thousands of them, make a giant two ton ball out of them, slap your logo on them and put them in a museum in China. Oh, and have a contest too that gives people the chance to win $625 in cash for guessing how many jeans are in the exhibit.
Created by Ignited Minds, this eye catching commercial and subsequent campaign for FOX and the Kaiser Family Foundation urges 15 - 24 year olds to pause and think before that make tough, life decisions. The commercial opens with a fast-moving, stylized Pong-like video game paddles which then slowly convert into the pause symbol and a voiceover says, "when you give yourself a minute to think, you give yourself a chance to make a better decision" The spot closes with "It only takes a minute to change your life and a URL which points to fox.com/pause. Future spots will address specific issues like sexual health and substance abuse.
A site called Will Video For Food has put together a handy list for those thinking of wading into the cesspool known as viral video. The list, called Seven Deadly Sins of Advertising Viral Video, uses plenty of examples to back up the sins which include Make a white and brown cow. Pretend your not advertising. Spend a fortune on production. Tell consumers instead of engage them. Do a video contest because everyone else is. Set unrealistic conversion metrics. And throw in the towel and decide to just advertise around viral video. We'd add an eighth: Don't call you efforts viral until they become viral.