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Apparently, it's just us but we really like that house campaign Advertising Age is running which features media planner Nicole Lee who babbles on endlessly in that typical valley girlish accent about her inebriated night with some creative at Nobu. To hear it you have to visit Adverting Age and reload a few times to get the banner to appear. If any Adrants reader thinks they can create an equally interesting or even more entertaining ad that centers on why people read Adrants, we wouldn't dissuade you from sending it in and perhaps running it on the site. Or if your feeling witty, create a spoof of the Advertising Age campaign and we'll have fun with that too.
It seems the marketers of this Asian-based cell phone maker have been looking at a lot of goofy MySpace, Flickr and Webshots images where goofy girls like to stick all sorts of things between their breasts. Somehow this ad is supposed to demonstrate the phone's small size. Personally, we prefer phones that require far more ample storage room. Oh be quiet! We have to make idiotic jokes like that or else everyone will go read Advertising Age.
Everyone loves an elephant. Or at least it seems everyone who works in advertising loves elephants. Skippy does. GE does. Bombay Saphire does.And now VH1 and The Global Fund to fight Aids, Tuberculosis and Malaria do. A new PSA produced by Post Millenium features sports commentator and television personality John Salley and an elephant named Sally who takes on the roll of "elephant in the room" or, more exactly, AIDS. The goal of the spot, of course, is to take the elephant out of the room and into the workplace and get people talking about AIDS.
Yawn. Yet another ad that uses a hot babe in lingerie stripping to sell something. When will people tire of this ineffective dreck? Oh wait. Damn! This is hot! Oops. Excuse us. We lost our strictly non-bias approach to sex-laced advertising there for a minute. As you long-time readers know, Adrants content never resembles the droolings of a male ad slut. Sorry. Anyway, this is how Flirt vodka convinces people to buy their stuff.
The tobacco industry was dealt a big blow yesterday in a 1,742 page document by a federal court judge who said tobacco companies have engaged in racketeering and has banned the sale of light and ultralight cigarettes as reported in Advertising Age. Among the edicts in the judgement"
-the use of the terms "low tar," "light," "ultra light," "mild" and "natural" are banned;
-for two years, big tobacco is required to buy full-page corrective advertising monthly in the Sunday editions of more than two dozen major newspapers with the schedule alternated so the ads appear at least weekly;
-major tobacco makers are ordered to run 15-second corrective TV spots once a week during prime time for a year;
-packaging and in-store signs must carry new corrective advertising.
If we ran a tobacco company today, we'd be pretty close to saying, "Fuck it. This sucks. Let's go sell paper clips. That sounds like less of a hassle."
As a follow up to the testicular cancer-focused Notice Your Nuts, the humorously-named London agency Poke London has created another fun little time-waster called Cock-A-Doodle. As the name implies, it does have to to with cocks. Short ones, fat ones, long ones, soft ones, hard ones, hairy ones and one's you can create all by yourself. And yes, it all somehow has do do with helping to end male cancer.
OK. Think Mentos. Think Doublemint Twins. Think Mr. Charmin. OK. Got it? In the right mood? Now you're ready to view this new cheese-fest campaign from Duval Guillaume celebrating the return of Bazooka Bubble Gum. It comes complete with TV commercials (which you can see on the website), a music video by Brooklyn-based music group Tha Heights, a website, online, events and viral marketing. The campaign centers on the song, originally called "Choo'n Gum" recored by Teresa Brewster in the fifties, which has, for years, been popular with summer camp girls who changed the lyrics to "Bazooka-Bazooka Bubblegum." Since we never went to a girls summer camp - other than to sneak in once to visit that cute girl we wished we'd had the nerve to ask out when camp was over - we've never heard the original song and we have no idea how cool or uncool it was and, well, is. Any camper girls out there? Let us know.
There's nothing more powerful that a Firefox lover. OK, maybe an Apple lover but they're both freaks anyway. Ariel tells us a bunch of Firefox lovers in Oregon went out an created a crop circle in the shape of the Firefox logo. A team of 12 people did it in 24 ours and it's 220 feet in diameter. If you want all the nitty gritty details on how they accomplished the task, it's all here ad-nauseam.
As we've done semi-hypocritically several times before, we've both celebrated and called into question the use of sexual imagery in advertising but we've always done it from our perspective: a guy's perspective. One the one hand, we'd love to see every ad feature a sexy woman. On the other, it becomes numbing, research says it doesn't work and we know it's less than kind to the portrayal of women. None of that matters. Well, it does but guys aren't the only ones viewing advertising and our opinion is only one half of the story. For true insight on how sexually laced advertising, much of it using racy female imagery to target females, affects the other half, women, give this Business Week article a read. It's written by those who are at the center of this issue: teens and young woman. It's their take on this that's more insightful than the drooling's of male ad slut.
Apparently, some cyclists think touching the ground is beneath them. In this Fiat Palio spot sent to us by B.L. Ochman, a driver gets irked by a cyclists behavior but, in the end, exacts a satisfying revenge.