Bazooka Turns On the Cheese

bazooka_ad.jpg

OK. Think Mentos. Think Doublemint Twins. Think Mr. Charmin. OK. Got it? In the right mood? Now you're ready to view this new cheese-fest campaign from Duval Guillaume celebrating the return of Bazooka Bubble Gum. It comes complete with TV commercials (which you can see on the website), a music video by Brooklyn-based music group Tha Heights, a website, online, events and viral marketing. The campaign centers on the song, originally called "Choo'n Gum" recored by Teresa Brewster in the fifties, which has, for years, been popular with summer camp girls who changed the lyrics to "Bazooka-Bazooka Bubblegum." Since we never went to a girls summer camp - other than to sneak in once to visit that cute girl we wished we'd had the nerve to ask out when camp was over - we've never heard the original song and we have no idea how cool or uncool it was and, well, is. Any camper girls out there? Let us know.

more »

by Steve Hall    Aug-17-06    
Topic: Campaigns, Creative Commentary, Good, Online, Television



Firefox Gets Crop Circle Love

firefox_cropcircle.jpg

There's nothing more powerful that a Firefox lover. OK, maybe an Apple lover but they're both freaks anyway. Ariel tells us a bunch of Firefox lovers in Oregon went out an created a crop circle in the shape of the Firefox logo. A team of 12 people did it in 24 ours and it's 220 feet in diameter. If you want all the nitty gritty details on how they accomplished the task, it's all here ad-nauseam.

by Steve Hall    Aug-17-06    
Topic: Consumer Created, Good, Guerilla, Outdoor



Wake Up And Smell the Female Side of Sex - In Advertising

0816_apparel_ad2.jpg

As we've done semi-hypocritically several times before, we've both celebrated and called into question the use of sexual imagery in advertising but we've always done it from our perspective: a guy's perspective. One the one hand, we'd love to see every ad feature a sexy woman. On the other, it becomes numbing, research says it doesn't work and we know it's less than kind to the portrayal of women. None of that matters. Well, it does but guys aren't the only ones viewing advertising and our opinion is only one half of the story. For true insight on how sexually laced advertising, much of it using racy female imagery to target females, affects the other half, women, give this Business Week article a read. It's written by those who are at the center of this issue: teens and young woman. It's their take on this that's more insightful than the drooling's of male ad slut.

by Steve Hall    Aug-17-06    
Topic: Good, Opinion



Use Your Legs, Not My Car

fiat_wise.jpg

Apparently, some cyclists think touching the ground is beneath them. In this Fiat Palio spot sent to us by B.L. Ochman, a driver gets irked by a cyclists behavior but, in the end, exacts a satisfying revenge.

by Steve Hall    Aug-16-06    
Topic: Commercials, Good



Bus Sides Change Based on Bus Location

akqa_yell_com.jpg

As part of a comprehensive, many million dollar campaign for local search engine Yell.com, AKQA, in a first they tell us, created bus sides on 25 buses that use GPS to change the advertising message based upon the bus's location. The approach aligns perfectly with Yell.com's business premise: to deliver local information relevant to one's location.

The agency also created bus shelters which display a map of where you are and allow you to search for things such as cafes, shops, health club, etc. bas upon the location of the bus shelter. While this seems like a very logical use of technology to further a marketing strategy, AKQA was the first to do it which is, perhaps, why this agency wins so many new clients and awards.

by Steve Hall    Aug-16-06    
Topic: Good, Mobile/Wireless, Outdoor



Oil Sucks, Wind Blows, Video Contests Are Fun

windblows.jpg

Using an online video creation widget they developed which will allow agencies to easily create online video contests, Invoke has launched an online video contest of their own. Called Wind Blows, the contest offers $10,000 to the person who creates the best video for Western Wind Energy, a proponent of wind power. They've put up an admittedly cheesy initial video as an example but we all know you creative types out there can do better. Want $10,000? Check out this contest. And be nice to us for telling you about it and stick our logo in your video somewhere.

by Steve Hall    Aug-16-06    
Topic: Good, Online, Promotions, Video



Adidas Drives Store Traffic With Rubber Ducks

adi_400_1.jpg

Thomas Christensen tells us that during Copenhagen Fashion Week, Adidas placed blue rubber ducks in a fountain with a message on the bottom that read, "I've swum too far - help me get back home! Reward for my return at adidas Original store". Upon visiting the store, Christensen ended up with a t-shirt.

by Steve Hall    Aug-15-06    
Topic: Good, Guerilla



Purell Eases The Dreaded Public Restroom Ick Factor

public_restroom_gross.jpg

It happens on those long road trips with six of your best friends on the way to a river rafting trip in the middle of nowhere. It happens on those long car rides with the family heading to grandma's house. It happens when you're in the middle of a six hour drive to visit your girlfriend whom you haven't seen in a week and can't wait to jump on top of her the second you see her. It happens when you find yourself on the seedier side of the city. Yes. The dreaded public restroom. Covered in filth. Infested with flies. Dimly lit like a scene out of a horror movie. We've all been though the experience of tiptoeing around the restroom taking extra care not to touch anything. For women, there's the aerial pee position. This commercial for Purell puts you smack in the middle of this nightmare.

by Steve Hall    Aug-11-06    
Topic: Commercials, Good



YoungGuns Cures Tired Creatives In Preparation For Award Show

youngguns_doctor.jpg

The YoungGuns International Advertising Awards group is up to their insightful foolery again to promote the organization's upcoming award show. The site offers creatives who worked themselves to the bone with a multitude of tests and therapies such as a downloadable phlegm test, a Haemorrhoids chart and information on ulcers. There's a nurse to help creatives thourgh the process and there even...who knew...a call for entries form in their too. Witty.

by Steve Hall    Aug-11-06    
Topic: Good, Industry Events, Online



Human Rights Campaign Says Be Nice

human_rights_girl.jpg

Here's a collection of human rights ads from Youth For Human Rights International which teamed with the Church of Scientology to create 30 PSAs, each of which focuses on a specific "human rights rule." Human rights aside, these ads just remind us how it's just much better to be nice to other people than to be mean.

by Steve Hall    Aug-10-06    
Topic: Campaigns, Commercials, Good










Featured FREE Resource: