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One tipster wonders if the timing is a might bit too coincidental between the announcement of Bruce Willis' return in Die Hard IV with the release of Die Hard by the band Guyz Nite. We do too. The song and the accompanying video take us though the trilogy with energetic choruses like "We're gonna die, die, die, die hard" and the classic "yippee kayay motherfucker." It's hilarious. And we wouldn't be the least bit surprised if, in the process of making this video, a few dollar fell out of 20th Century Fox's pocket and into the pockets of Guyz Nite band members. Great marketing, 20th Century.
This commercial from the International Committee of the Red Cross (not the American Red Cross) highlights issue of wartime prisoners and how the treatment of those prisoners at places like Abu Ghraib and Guantanamo Bay fuel hatred
Attempting to capture the "real life gaming experience of the new Xbox 360, Sydney agency Lava Communications created a commercial centered around the world's largest water balloon fight on Cooge beach in Sydney for a commercial. It looks like the shoot was a lot of fun and, yes, it does end with the proverbial "people forming letters" skycam shot. Still, we like it.
It isn't usually expected that a restaurant be so honest in its ad campaign as to admit the product it serves kills animals but that's exactly what part of this Chipotle campaign does in a humorous manner. The campaign tag, "Honest Ingredients," ha s double meaning. It refers to Chipotle's goal of serving only meat that is "naturally and humanely raised and free of added growth hormones and antibiotics." It also refers to the company's progress towards these goals as reported in the print advertising, which states that given current availability and market pricing, "all Chipotle pork, about one-half of Chipotle chicken, and about one-third of Chipotle beef meet these standards." Check out all the creative here.
You can even create your own billboard copy at this site which has nothing to do with the company other than to have some fun with the ads.
We all know Yankee fans are a rabid bunch but Avis, who is 'The Official Car of the New York Yankees" is even more rabid. They're not just corporate sponsors. They're fans. Two spots created by McCann New York and produced by Reginaldo make that points in a quirky but clear manner.
Conjuring up that proverbial image of the 60's and all that hippy-dippy flower power stuff, The Glue Network has launched The Bridge, a fundraising project which builds a virtual bridge across the globe to help those in need. For each virtual mile a person adds, the sites sponsors (Adobe and Quicksilver among other) will donate money to a cause of your choice. The work was created by JUXT Interactive.
Chrysler is mad as hell at Advertising Age and isn't going to take it any longer. Reacting to a story by Jean Halliday on Chrysler's Ask Dr. Z campaign in which she pretty much trashes the campaign saying it didn't do much for the automaker, Jason Vines wrote an article on the company's The Firehouse press blog entitled "Truth Takes A Halliday." In the article, Jason lays out data which contradicts Halliday's article and claims the campaign is doing just fine. Since, in the inimitable wisdom of Vines who publicly promoted the blog when it launched but limited it only to "known and established media organizations," we can't link to the story so we'll just reprint it in its entirety here until Jason asks us to remove it. You'd think he'd want more than just press to see this good stuff. And Jason, we're not anonymous. Just click the About link above.
Here's a long form music video ad of sorts for Smirnoff that, if you ever lived any part of the preppy life, you will find very funny. A crew of prepped out New England wigger rappers delivers the whole Cape Cod, Pearl necklace, south wing veranda, Top Siders, alligator pants, sweater over the shoulder, collar up thing in full Preppy Handbook style.
Advertising for Peanuts has launched Ad Mashup, a site where Art Directors can throw the creative brief and the client out the window, mashup various ads into their own personal works of art and share the results with the rest of the ad community. This is a great site to play around with while listening to your traffic manager drone on about what's due when knowing full well nothing will ever be delivered on time.
Like everyone else, it's Al Gore's turn to be spoofed on YouTube. While Exxon and its PR firm, Washington-based DCI Group, deny having anything to to with it, the creator of Al Gore's Penguin Army, a video that spoofs Gore's An Inconvenient Truth, 29-year-old "Toutsmith" was found by the Wall Street Journal to be using an email address that tracked back to DCI Group. He would not tell the Journal who he was or why he made the video. Oh now let's see. Al's movie slams oil companies. Exxon in an oil company. Nah. There's no connection there.