Alltel is running a blog ad campaign created by Campbell Ewald with site development by GMD Studios which promotes a fake class action suit against the company's My Circle calling plan. The ad points to a page on which an Edward Maxwell Von Houten claims he and many others have been added to Alltel's My Circle plan without there consent. Some witty copy turns the tables and makes the argument that paying to call your friends is better because it will eliminate turning people into gaggling idiots and somehow lead to anarchy. There's even a second site that follows the so-called class action suit.
Virgin Mobile, which sponsors the UK's Virgin Mobile V Festival, is offering a chance to attend the sold out event with a base jumping game. If you land on the tour bus, you are able to enter a drawing for a pair of tickets. We made it on the third try but we're not flying to England just for a concert. The game is simple enough and unfettered by bloat which, of course, we like.
Brent Terrazas calls to our attention a magazine insert Crispin Porter + Bogusky created for Volkswagen called Backseat Driver's manual which humorously explains the proper behavior a backseat driver should adhere to and offers a Backseat Drivers License to those who pass the booklet's tests. Brent has scans of the entire insert here.
When we receive press releases about new commercials that include perfectly cropped images of the commercial's fleeting, gratuitous boob shot, we feel obliged to react in a manner which can only be described as predictable, lame and affirming of the male species' obsession with the female breast. So, we are pleased to present you this Leo-Burnett-created Beck's Boob...uh...Beer commercial which proves we spend way too much time brushing our teeth, eating, sleeping and "working" when we should be drinking Beck's Beer.
As part of a new campaign which will included magazines and TV, Cadillac's new agency, Boston-based Modernista, will also use wild postings in several metro areas in an attempt to get its jiggy back and reel in some new demo segments the automaker is calling "alphas," move-ups" and "hot moms." Recent research the company did revealed many people younger than the typical Cadillac demo were familiar with the Escalade, likely due to its hip-hop status and appearances on HBO's The Sopranos, but didn't know the company had any other relevant vehicles. To address the desire to retain existing older customer while bringing in new, younger customers, the campaign will bring on a little attitude, highlight the insignia and explain the model line-up. The campaign breaks in August.
Now here's something that will likely not amuse McDonald's. Rafi Kam of Oh Word and blogger Dallas Penn have created what, we think, has the potential to become a fairly successful viral video. The video explains how to get a Double Cheeseburger off the Dollar Menu and, with some special "have it your way" ordering, add Big Mac sauce, large-cut onions and a seeded bun (which don't cost extra) and transform the lowly one dollar double cheeseburger into a $3.39 Big Mac. And, with the addition of some fries, the whole thing becomes what the pair call the Ghetto Big Mac.
It seems Kate Moss has made it perfectly fine for brands to use spokespeople who live the drug lifestyle. Fashion brand Adriano Goldschmied has hired artist, photographer, graffiti writer and self admitted coke user Dash Snow to appear in several ads promoting the brand's jeans. But it's all perfectly fine. After all an under the radar personality like Snow which only the hippest of hipsters has heard of is perfect for a fashion brand that only the hippest of hipsters has heard of. Snow's aunt, Uma Thurman, must be quite proud of her nephew's accomplishments.
Here's a commercial that proves people really can do whatever they want when they put their mind to it. It's a PSA for Life Rolls On Foundation, a group that exists as a resource for people who have sustained spinal cord injury, in which wheelchair-bound athlete Darwin Holmes rolls around the edge of a pool, apparently, wishing he was in it skateboarding like he use to. Then he says screw it, drops right in and boards like any able bodied boarder. Sweet, as they say. Or is it sick? Or rad? Or bitchin'? Or...oh forget it.
In-game advertising company IGA Worldwide and Interpret LLC have announced an in-game ad ratings system using Interpret's Gameasure. Gameasure will provide advertisers such game title, demographics, reach, frequency, duration and deoth of engagement metrics for all of IGA's video games. Ideally, it will best what Nielsen is trying to do for television now and actually provide real ad viewership and interaction data.
AdFreak points to several spoofs of the currently running, weird Snickers campaign. We like "Fatassopolis." AdFreak is looking for other to contribute their Snikerisms so head over to AdFreak or leave them here. We'll collect them all and send them over to the Snickers marketing people to have fun with in the next round off the campaign.