Here's a commercial that proves people really can do whatever they want when they put their mind to it. It's a PSA for Life Rolls On Foundation, a group that exists as a resource for people who have sustained spinal cord injury, in which wheelchair-bound athlete Darwin Holmes rolls around the edge of a pool, apparently, wishing he was in it skateboarding like he use to. Then he says screw it, drops right in and boards like any able bodied boarder. Sweet, as they say. Or is it sick? Or rad? Or bitchin'? Or...oh forget it.
In-game advertising company IGA Worldwide and Interpret LLC have announced an in-game ad ratings system using Interpret's Gameasure. Gameasure will provide advertisers such game title, demographics, reach, frequency, duration and deoth of engagement metrics for all of IGA's video games. Ideally, it will best what Nielsen is trying to do for television now and actually provide real ad viewership and interaction data.
AdFreak points to several spoofs of the currently running, weird Snickers campaign. We like "Fatassopolis." AdFreak is looking for other to contribute their Snikerisms so head over to AdFreak or leave them here. We'll collect them all and send them over to the Snickers marketing people to have fun with in the next round off the campaign.
Sort of like creating a Honda Choir spot on your own, Verizon has launched Beatbox Mixer, a site, created by R/GA, that lets you combine various beatbox clips along with videos of the artists "performing" to support Verizon's "Richer, Deeper, Broader" broadband push. If one is so inclined, one can use the site's tools to create a customized, full blown sound and video extravaganza to play for one's grandmother who will then look at said creator like some sort of gastrointestinal alien was emanating from the bowels of said creator's stomach and quickly call the ambulance thereby calling into question the purpose for creating the thing in the first place.
WTF? Where did that whole grandma thing come from? Who writes this crap? Anyway, we're sure this will appeal the the creative types out there who assume they, like Ashlee Simpson, can slide into fame's limelight on the coat tails of other's talent. And whoa! Where did that nastiness come from? Hmm. Oh wait. It must have been that morning trip to Dunkin where we had our "America Runs on Dunkin" latte and were C blocked from angling our way into a conversation with the beautiful, tiny but oh-so-plentiful up top beauty standing next to us in line.
Looking almost like one of those Dharma Initiative video from Lost, Jetset Studios and 20th Century Fox have launched BeMyEx, a promotional site for the Uma Thurman/Luke Wilson film My Super Ex-Girlfriend. Riffing off the film's "Leave Happy" mantra, JetSet Studios created the first clip for the site which focuses on the movie's themes. On the site, there's a quiz you can take to determine how close you are to becoming an ex and videos that help insure you never become an ex. There's also a list of the top ten places to end a relationship which include a Johnny Depp fan club meeting, a KISS concert and Mardi Gras - definitely a place where all fidelity is lost.
To kick off its "behind the scenes" follow up to it Bravia Balls ad, Sony has launched a weblog, mostly written by the film crew, that will chronicle the creation of the follow up spot. The spot will be shot in Scotland and involve fireworks and thousands of gallons of paint. Based on an image of a dull, grey building posted on the blog, it would seem Sony has plans to cover the building with color as it did the streets of San Francisco. Stay Tuned.
Adland tells us about some stop motion station idents 86 the Onions created for Fuel TV which were made with a sharpie type pen, paper and scissors and filmed with a camcorder. 86's office manager, along with animator Andrew Dolan created the first ident, showed it to 86 Creative Director Chad Rea who said he loved it he pitched it to Fuel who liked it enough to pay for the creation of two more. Clearly, one does not have to work in the creative department to be creative.
To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. They're calling it the biggest Shark Week stunt ever. To accompany the inflatable, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York. A team of surfers with surf boards will wander about apparently to create intrigue or to cause New Yorkers to wonder if The Day After Tomorrow or Deep Impact are coming true. Bight University Faculty members will quiz New Yorkers on their knowledge of shark fact and myth. If we have a choice, we'd rather be approached by the Chewleaders rather than some surfer dude or some pocket protector-wearing professorial type.
Some have always said eating too much chocolate will rot your teeth. Apparently, chocolate flavored Durex condoms will as well. This milkman guy certainly gets around. And not just with human females. See the spot here.
Adrants reader James Baldiga sends us this decidedly weird promotion for sleep drug Rozerem which features Abraham Lincoln, a talking beaver and a guy who can't sleep. The three explain healthy sleep and how the company's drug can put you to sleep when you can't do so yourself. Drug ads are boring. Sleeping pills are mundane. The combination of Abraham Lincoln, a talking beaver, a guy who can't sleep and a drug company promoting its sleeping pill are not.