Ads:
Racy is not a strong enough word to describe these two billboards created by Grey Worldwide for some kind of lubricated cream. And that's a good thing. This ad is daring. This ad is great. This ad is a cacophony of euphemisms and sexual innuendo. It's also brilliant at capturing attention. No wonder there's a traffic jam.
Advergirl, fast becoming my new favorite ad blog (if she keeps writing things like this), has offered up, in reaction to reading a Church of the Customer post about Coke's apparent knee jerk foray into consumer generated media, a hilarious but ever so realistic meeting scenario between Big Agency and Big Client on New Media. Give it a read and it will sound like every meeting you've ever been.
I don't know. There's just something funny about these Canadian McDonald's spots created by Cossette Communication Marketing. The spots raise the interesting sort of questions most of us wouldn't ask out loud but would love to if given the chance. These spots offer the chance. The "I wonder why" scenario is not a new one, it's just done fairly well here.
It's a rule in the advertising industry that All Apple Ads Must Be Parodied so it is without surprise that our friends over at Gizmodo have created several spoofs of their ow. This time, though, the spoofs aren't all warm and fuzzy for Apple but a bit more bluntly honest about those "dudes" who use a Mac.
Every once in a while a campaign comes around that's so good you don't notice you're watching a commercial while at the same time you do. Yes, I know that's weird but this Holiday Inn campaign fits that description. The eight spots feature a group of guys on a business trip at a Holiday Inn and touches on all the odd, weird, embarrassing, squirmy things that can happen when a bunch of guys get together on a business trip. From awkward hot tub moments to odd fanboy moments to no one's here so we can be weird moments to moments mistakenly observed to be homosexual. View the whole campaign here.
We all know no one pays attention to political ads and so does WestWayne and the Ad Council which, together, have launched a PSA campaign to encourage young voters to get out and vote during the midterm elections. Maximizing the over usage of pointless political platitudes, the ads call attention to the very thing many political ads generate: apathy. At the same time, the ads point out the downside of apathy with the tagline, "If you're not voting then who are you electing?" See them all here.
The television PSAs are accompanied by radio ads as well as a website which will host all sorts of goodies such as ringtones, podcasts, e-cards and blogs for each of the mock candidates.
Just when we thought there were no new ideas, Leo Burnett, with the help of an engineer, designed a billboard in Chicago for McDonald's which acts as a sun dial to create a shadow of the McDonald's arches over a different breakfast food for each hour of the morning. Of course, someone will now leave a comment saying this has been done somewhere else before unfairly labeling Leo Burnett a copy cat.
Those people who were offended by those cute Charmin bears doing their business are gonna go nuts when they see this newish Publicis UK-created Charmin clip called A Little Bit Rude which has great fun highlighting the many names we give to a certain bodily function. To accompany the video, Charmin has made, perhaps, the best use of a blog to date: encouraging people to submit their favorite euphemism for taking a dump. Believe me, there's some you've definitely never heard before such as "Backing the big brown motor home out of the garage" and "Releasing the chocolate hostages." Have fun. Add your own. And please. Please make sure you forward this to all those people you know will be offended so we can all pretend we're in elementary/grammar/primary school again. Come on. Just for today. Then we can leave the bathroom humor behind and go back to our boring lives.
It's not only the Got Milk campaign that's got the "got." Gathering together all the ads created by people who can't seem to come up with a headline better than "got...fill in the blank," Albuquerque agency 3, begs marketers to hire an agency. Any agency. Preferably theirs, of course but any will do. If you ever created a "got" ad, you might feel a bit uncreative after watching this video.
Fly, a sort of Leap Pad for teens, has launched a site to promote the pen top computer which, when used with special paper, can do all sorts of cool things according to the three teens and one dude featured in several videos on the site. We're not sure if it was the cute Asian-ish girl or the very natural sounding video clips that kept us on the site for far longer than is normal for us but whatever it was, this site just seems to do a great job explaining the product in a very conversational tone that doesn't sound forced. Why we'd need a pen top computer, we're not sure but we seem to have the urge to go buy one now.
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