Fitness Company Leaves Boring Health Club Imagery Behind

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Draft New Zealand has created a campaign for fitness company Les Mills International that steers clear of typical health club imagery in favor of striking images that promote individual aspects of the health chain's offering. From weight lifting to martial arts to balance (whatever that is) to cycling, the chosen images catch attention far better than your average health club image. You can see all the ads here.

by Steve Hall    Jul- 7-06    
Topic: Good, Poster



Pimp Cat Likes Fresh Box

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Oh come on. Not that kind of box you dirty scumbag. Put those disgusting thoughts aways and listen up. Cat litter maker Fresh Step wants us to know their new carbon cat litter completely eliminates odors. Of course that causes problems for several felines in a video featured on this site hosted by Milos the Fresh Cat, a pimp-like dude who has a few tips cats on the prowl.

by Steve Hall    Jul- 6-06    
Topic: Good, Online



eefoof Monetizes, Bouncing Breasts Sell Candy

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- A site with a strange name, eefoof, has launched and it's like YouTube except it's set up from the start with a revenue model to make money for both the site and the content uploader.

- If candy and top heavy Japanese girls bouncing their breasts in a bikini while shouting something that sounds a lot like "jerk off" is your thing, then this spot is for you.

- Here's some stunning news that actually needed a survey to convey it: According to Quepasa Market Intelligence, Hispanics prefer to read labels in Spanish. Who knew? (no link)

- These are really stupid in that good sort of way. They promote Kellog's Crunchy Nut, were created by JWT London and directed by The Perlorian Brothers.

by Steve Hall    Jul- 6-06    
Topic: Commercials, Good, Strange



Strange Opel Click-to-Call Campaign Generates 300,000 Calls

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While this click to call promotion for the Opel Astra Twin Top is Dutch, we're told it's good and when we visited it seemed to be so if in a very weird way. Somehow the car is being promoted by having people blown into the sky by a jet airplane and then landing on a billboard. Oh, and there's this weird scientist dude who mumbles into a phone and holds up a sign. Yes, it all has to to with the Estara-powered click to call feature but we'll leave it to our Dutch speaking friend over at Adland to explain further. At least we think she speaks dutch or whatever language this is in because, clearly, we are just a clueless, lazy American who can't get off his ass to learn a second langauge.

Anyway, if you want to check out the campaign, go here, enter your first name, last name and your telephone number. The campaign has generated 300,000 calls from 15 countries so we suppose "successful" would be a good label to give this campaign.

by Steve Hall    Jul- 6-06    
Topic: Good, Online, Strange, Viral



MansionPoker Campaign Brings Back Game's Elegance

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Most ad campaigns for poker sites are cheesy and focus on the winning rather than the elegance of the game. MansionPoker.net came to LA-based 72andSunny to change all that. The agency created a six spot television campaign illuminating the game's strategy and James Bond-ish sophistication which feature narration from actor Dougray Scott and appearances by MansionPoker's pro player Erica Schoenberg. The campaign is tagged "Welcome to the Game" and highlights the wit and competitive nature of the game. Two spots, War and Shambles broke July 2 and four more will follow over the next few months. Recently, poker seems to have gone from Dom Perignon (not Cristal you hipsters) to Budweiser. This campaign aims to change that.

by Steve Hall    Jul- 6-06    
Topic: Campaigns, Commercials, Good, Television



'Sex Sells' Blog Features Condom Ad Which Unsells Sex Without Condom

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From AdArena, a blog with the tagline "sex sells" comes a couple of ads for Legends condoms which does pretty good job unselling sex. That is, sex without a condom. Using the fear of children many people have before actually realizing children can actually be a good thing, Legends has captured a few kids behind its condom material horror movie poster style.

by Steve Hall    Jul- 5-06    
Topic: Campaigns, Good, Magazine



The Holy And The Hot Keep Israel Away From World Cup

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For years, Keta Keta has been creating great virals for various causes such as two videos promoting peace in the Middle East, one for an anti-spam company and one promoting Israel as a Holy Land of a different sort. Now, due to the success of Keta Keta's Holyland video which achieved 15 million views in the first three months, the Israeli Ministry of Tourism has hired Keta Keta to create an "official" web video to promote Israeli tourism.

Riffing off the first video which twisted biblical connotations on their head, this first official video dabbles with football themes, the power of physical beauty and illustrates why the country didn't make it to this year's World Cup.

by Steve Hall    Jul- 5-06    
Topic: Good, Online, Viral



Solo Mobile Enables Mindless Blather

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Sort of like the T-Mobile speed talking cheerleader, these two spots for Canada's Solo Mobile promoting its walkie talkie feature just reinforce the idiocy and pointlessness of the need to be connected at all times. OK, so they're kinda funny but that doesn't make up for the rampant display of mindless blather the cell phone has perpetuated. Oops. Credit where credit is due. Vancouver-based Rethink created the spot which was directed by Reginald Pike's Brian Lee Hughes.

by Steve Hall    Jul- 5-06    
Topic: Commercials, Good



Skeptical Geese Sell Goose Flavored Pate

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Here's a PC flavored campaign that uses geese to promote Denninger's Goose Flavored Pate. At least it's not one of those commercials that uses a talking tuna to sell a product that makes a lot of tuna stop talking. Heaven's to Betsy. Now that would really be politically incorrect.

by Steve Hall    Jul- 5-06    
Topic: Commercials, Good



Masturbation Isn't Always What It Seems But It Does Sell Shoes

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Girls. If you're going to get mad at your boyfriend for satisfying his urges without you, make sure you know what urges he's satisfying before you storm out of the room. And for those who like to stare into the windows of shoe stores because the sales woman is performing some sort of grinding activity atop a shoe, make sure you know what sort of activity is going on before you begin creating a sexual fantasy in your mind about what you just saw. FishNChimps points us to yet another campaign that tricks the mind into believing everything is about sex.

by Steve Hall    Jul- 5-06    
Topic: Commercials, Good








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