MediaPost reports Clear Channel is testing a new outdoor technology, previously mentioned here in 2003, from Magink that will replace vinyl with molecular coated plastic tiles which will react to an electrical current to form an image making changing billboard copy changes a matter of pushing a few buttons in a remote office. The technology will allow for multiple ads to appear on a single board and, with the ability to change images 70 times per second, potentially allow for video. While the cost to install these boards is five times that of vinyl, it will allow advertisers more flexibility, make more money for Clear Channel and eliminates the need for paper, vinyl, printing and labor costs. All you production and vinyl people better find something else to do.
As an inside joke and in a nod to the United Arab Emerites' practice of censoring magazine content the government doesn't like, Wonderbra has turned the tables and censored its own ad but with a twist. Because the Wonderbra worn by the model in this ad apparently made her breasts so big, it took much more black marker than usual to cover her protruding breasts. In an insiderish manner, it illustrates the wonders a Wonderbra can provide while living within the boundaries of the country's censors.
We know an ad with a girl dressed in pink sucking a lollipop seductively peering towards you as though she actually had an interest in you rather than the fact she's simply being paid for that look is nothing new. What is new is a girl sucking a lollipop seductively peering out at you while wearing a pink sneaker. This ad for Converse is just weird enough catch your attention while, at the same time, make you wonder what it would be like to untie that shoe.
For the sole purpose one sex is featured far more than the other here on Adrants, we bring you this ad campaign for Abercrombie & Fitch filled, as they always are, with hot guys who have nothing better to do than workout all day, stare at themselves in the mirror and gaze into the lens of cameras. See more of these ripped dudes here.
Now here's an ad, or at least we think it's an ad, you don't see very often. Oh wait. Did we just forget we're talking about advertising here? Sorry. Of course we've seen all kinds of ads like this before tantalizingly displaying various body parts for the sole purpose of selling something. So it's without surprise that Hyundai has gone the bitchin' booty tat route. OK, so it's a more like a hip/thigh tattoo but that didn't make for a goor headline.
Perhaps riffing off the recent street beggar campaign in India, TBWA\Hunt\Lascaris created a window sticker campaign highlighting the cleaning power of I.C.U. GLass & Window cleaner. Or the idiocy of people who can't pay attention to where they're going.
Sometimes money doesn't yield the best creative and that was certainly true in this case whereby 42below vodka paid a creative team at Saatchi & Saatchi with truckloads of vodka instead of money for a campaign that is, indeed, very good and just won a Gold Lion at this year's Cannes for print and outdoor. The campaign illustrates, literally, the experiences one will have when drinking 42below vodka. While many of the are, of course sex-related, all are not including one with a Godfather theme and one with a Brokeback Mountain theme. See more here, here and here.
We have no idea what's going on in the this Turkish ad for AKBANK but we do know it looks very similar to the British Airways and Carlton Big Ad ads. Still, the choreography in this ad is truly amazing.
ANIMAL magazine refusing to grovel like Radar, finally, as we're told, scraped together enough money to print its seventh issue with 136 pages focusing on the theme of wildlife. Publisher Bucky Turco tells us, " While Bazaar attempts to shock with a naked pregnant Britney Spears on its cover, we instead titillate with our sexy full-lipped Brangelino cover featuring a parody of Brad Pitt (bird), Angelina Jolie (rhangelino), and nest of children represented as a 'limited edition shrunken heads necklace.'"
The cover, illustrated by gossipist-artisan "14" of GalleryoftheAbsurd , is part of the magazine's CELEBIMALS feature. The magazine asked "14" and writer Michael K. from Dlisted to create celebrity-ANIMAL hybrids of Hollywood's most talked about stars and recreated Paris Hilton, Lindsay Lohan, George Clooney, and other Hollywood favorites. The magazine hit the streets and newsstands this weekend but can be download as a PDF here.
Keeping up the action on its Candystand site, WM. Wrigley Jr. Company has released a new advergame created by Stimunation. The game is called Monster Trucks and you get to brand your truck and drive it over all kinds of obstacles and, best of all, crash it. Mmm. Going out to buy some Lifesavers now.